Mobile Ads Don't Work - We Know Why
Ads just don't belong everywhere. High on that list is mobile.
A story earlier this week in The Atlantic about "Why Mobile Ads Stink" generated a great internal discussion here at The Garrigan Lyman Group (GLG). The consensus is that ads just don’t belong everywhere...and high on that list should be mobile. Instead of the traditional and typical thinking that ad banners (for example) should be on mobile pages, we have a different point of view.
What about making the mobile site experience the very best it can be for customers ?
In a word (or-two), we call that mobile-relevance. At GLG, we’re designing our clients’ web sites, as well as their social sites, to be mobile-relevant. Our customer experience architects anticipate what people expect from their mobile environment, and design that understanding into a great moment of time with the brand. Currently, we’re creating sites in responsive design, adaptive design, and more, to ensure there’s a great customer experience across all devices and networks...desktop, tablet, mobile, retail kiosk, everything.
In addition to perfectly displaying content on any phone, our mobile-relevant sites are "tappy," meaning the designers incorporate natural human actions - tap a button, touch a graphic, swipe a page. All of the things we just do when using our mobile devices.
So, instead of wondering why those little tiny banners aren’t working, bringing UX tappiness to mobile sites might just be the way to bring happiness to mobile revenue.
If you’d like to get your mobile site happy, I’m here at GLG, whenever you’re ready. Until then, check out our site on any of your devices, at http://www.glg.com