Article

Boris Dzhingarov
Boris Dzhingarov 18 October 2019
Categories Advertising

Digital Marketing Strategies for 2019

It's hardly news to anyone that marketing is a constantly changing landscape. Today's hottest marketing trend could slide into irrelevance tomorrow. To stay competitive, marketers have to continue to evolve their strategies, keep an eye on emerging trends, and discard that which is no longer useful. Here are a few new strategies for upping your marketing game in 2019.

While it's hardly new, inbound marketing has continued to grow in popularity and effectiveness, and looks to continue being the de rigeur strategy into 2019 and beyond. As a broad approach, it will likely prove the most useful weapon in your marketing arsenal.

Unlike traditional ("outbound") marketing, which relies on direct sales, and straightforward promotion, inbound marketing relies on content creation to draw customers in. Rather than "pushing" sales toward customers with techniques like cold calling and traditional ad campaigns, inbound marketing uses tools like social media, podcasts, and blogging.

While there's still plenty of call for outbound marketing in 2019, statistics will tell you inbound marketing is too popular and powerful to ignore. Some inbound marketing techniques you could add to your 2019 campaign plan:

Guides and eBooks

One of the most powerful tools in the inbound marketing toolbox, guides and eBooks are a great way to provide value to customers while promoting your own website, brand, or product. A handy guide in your field of expertise is informative, non-intrusive, and relatively easy to put together. eBooks can be put together using free layout tools and uploaded to Amazon and iBooks, while guides can be published to popular online hubs like HubSpot.

Infographics

A close cousin to the text guide or eBook, infographics are another resource that provides value to both marketers and users. A good infographic provides a easy-to-digest information related to your business in an attractive, appealing package. Because infographics encourage rapid absorption of data, they're highly shareable, and one viral infographic could provide a wealth of leads. If you need help getting started, there are plentiful free tools for creating your own infographics on the Web.

Video and Podcasts

Video has been rising in popularity for years, and for good reason. Video has become relatively cheap to produce, is free to consume, and (when done well) delivers a lot of information in a short time. Platforms like YouTube and Facebook make it easy to get videos out to the audience, and helps build customer engagement. For these reasons and more, plenty of marketers are ditching the traditional newsfeed posts and going straight to video.

Influencer Marketing

Influencer marketing leverages the power of popular Internet personalities (influencers) to endorse your product or service. Because influencers often have huge audiences and high levels of trust amongst their followers, they can be a powerful asset to your 2019 marketing plan. When done correctly, influencer marketing can build credibility, convey a sense of authenticity, and organically build brand awareness. Influencer marketing isn't as easy as it used to be -- getting popular on Instagram has grown more difficult as competition increases. But as a strategy, it's too effective to ignore.

Social Media and Customer Engagement

The social landscape of the Internet has changed dramatically over the last decade. Where the Internet of yesteryear was mostly comprised of blogs, personal websites, and content hubs, today's users tend to congregate more on social media. Platforms like Facebook and Twitter are the internet to many contemporary users.

Fortunately, this means there's a powerful and accessible inroad to engaging with customers. Many brands increase their profile by answering questions on social media, sharing viral videos, and cultivating unique personalities. Some of the biggest companies out there are using social media to build their brands. This is where hiring marketers with skills in consumer behavior pays off.

As always, authenticity is key. Brands have to be cautious when stepping into the waters of social media, lest they make a critical misstep and get famous for the wrong reasons.

Content Clusters

SEO experts have been using content clusters for awhile now -- configuring their websites to create hubs of content that appeal to both end users and search engine algorithms. With a properly constructed content cluster, readers can find out all about your product or service in a short time, without having to leave your website or go searching for the information they need. As a strategy, it's not just good for your SEO, but great for your marketing efforts.

Accessibility

While it may not seem like a marketing strategy as such, accessibility has grown significantly in importance over the last few years. Optimally, a company website should be accessible to all, whether they're hard of hearing, vision impaired, or otherwise challenged. Adding subtitles to your videos, descriptions to your images, and employing best practices in your website design doesn't just broaden your audience -- it also puts your values on display and lets customers know you care.

By themselves, none of these techniques are a catch-all. Savvy marketers must learn to mix and match their strategies, provide goals and measure key performance indicators to make sure those techniques are working. Like the marketing landscape, marketers must keep changing and growing if they're to thrive.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more