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4 Tools That Make Up My Digital Marketing Tool Set

We all have our favorite tools as digital marketers that help us get the job done. These are a few I use on an every day basis.

Roman Prokopchuk4 April 2018
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The Slide Towards Simplicity in Customer Experience Marketing and its Causes

In the ever-evolving world of customer marketing, there has been a noticeable shift towards simplifying campaigns and communications in recent years. Somewhat ironically, in the face of this customer demand for simplicity, marketers are finding themselves overwhelmed by the complexities of their tasks, due in part to the unprecedented amount of data they now have access to.

Andrew Addison4 August 2023
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Marketing Management: the CMO's Guide to Working with the IT, Customer Services and Sales Teams

Bring every department vital to your marketing management together to stay ahead of the competition.

Digital Doughnut Contributor10 March 2014
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Email Marketing: Five Simple Tips To Get Read, And Loved!

Here are five tips on briefing your agency, and getting your emails read.

William Yates26 November 2015
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The Amazingly Effective Email Marketing Automation Guide

Act-On Software
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Facebook Conversions API: What Marketers Need to Know About it

Facebook Conversion API, formerly known as Facebook Server-Side API, is engineered to help businesses facilitate effective maintenance of privacy without compromising on delivering personalized advertisement experiences to target audiences and customers.

Ankit Thakor11 October 2021
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Choosing A Dedicated Server For Your Software-As-A Service Application

Public cloud platforms are often the default choice for companies building Software-as-a-Service applications: the public cloud offers unparalleled scaling with flexible on-demand pricing and most public cloud platforms have automation capabilities via comprehensive APIs.

Justin Blanchard31 January 2018
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How to Design the Most Impactful Digital Marketing Strategy for Small Businesses

Digital is a key part of modern day businesses marketing plans. Yet most small businesses do not carry out any form of strategic marketing. Most leap straight into marketing tactics and promotion and wonder why their campaigns are not delivering the results they would expect.

Huw Neale14 June 2018
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Exclusive: Highlights From Digital Doughnut's POPCORN Event With Mike Berry

Highlights from Digital Doughnut's POPCORN event, a review of award winning marketing campaigns with Mike Berry.

Digital Doughnut Contributor8 April 2015
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Benefits of Having a Healthcare Website

Having a health care website is an invaluable asset for any healthcare provider. A website allows you to reach a larger audience and provide them with important information about your services, such as contact details, opening hours, and accepted payment methods.

Bhavika Chauhan26 April 2023
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The Role of Mobile Applications in Digital Content Creation

Digital marketing is the current growing trend for businesses worldwide, whether it is a small business or a large corporation, everyone is looking forward to penetrating their digital presence with a huge follower base.

Chinmay Kumar30 July 2021
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Adapting B2B Digital Marketing for the Modern Buyer Journey

Digital marketing also allows for precise tracking and measurement of marketing efforts, enabling data-driven decision-making and optimization. In an increasingly competitive B2B landscape, a well-executed digital marketing strategy can give businesses a competitive edge, enhance brand reputation, and ultimately drive business growth.

Ghia Marnewick21 February 2024
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Essential Guide to Modern Loyalty

Cheetah Digital
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Digital Voices of 2019

What Is Digital Marketing? At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. In digital marketing, your knowledge of the market is everything. In order to keep up with the technical digital market, you always need to be one step ahead of the next person.

Rick Barron7 February 2019
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Leveraging Interactive Digital Experiences Across the Customer Lifecycle

Wayin
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Interactive Content Strategy - A Guide to Engaging Your Customers

Digital marketing has completely changed the landscape of product and service promotions. What once was a time of billboards, bulletins, and newspaper ads is now replaced by online ads, banner ads, social media campaigns, and SEO optimization.

Bikroy Bangladesh21 June 2022
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The 90 Second Guide To Building Sustainable Digital Transformations

Quick guide for anyone trying to figure out how to build sustainable digital transformations.

Christopher Tia4 March 2015
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Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

In an era driven by technological advancements, AI and synthetic data are playing an increasingly significant role in helping businesses understand consumer behaviour. As discussions about synthetic data’s potential to disrupt market research gain momentum in the media, many wonder if traditional methods are at risk of becoming obsolete.

Digital Doughnut Contributor15 October 2024
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Brand Advertising: 5 Ways to Increase Brand Awareness

Brand awareness is one of the most important KPIs that a company can focus on. It is an important driver of growth and is one of the main factors involved in leading a consumer to make a purchase. With millions of different businesses, brands, and companies to choose from, it is imperative that you have a brand that people know about and remember. We’ve put together a list of 5 strategies you can incorporate to increase brand awareness. Let’s check them out.

Steve Habazin11 February 2020
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Five Tips for Effective Content Marketing Campaigns

Here are five content marketing tips to consider when trying to enhance your marketing efforts

Digital Doughnut Contributor14 May 2014
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