Reports

Leveraging Interactive Digital Experiences Across the Customer Lifecycle

Please login or register to download the report

3 August, 2018

Leveraging Interactive Digital Experiences Across the Customer Lifecycle

Wayin

The customer lifecycle used to be rather straightforward. Prospects would bob along the funnel in a linear fashion from need to purchase, to retention or repeat purchase. Each department would have its defined roles and contributions to make in order to turn once oblivious prospects into brand loyal customers. Alas, all this has changed.

Digital ads no longer click with consumers. GDPR has put an end to prospect email blasts and the Cambridge Analytica scandal has rung in a new age of privacy. Consumers are more scrupulous than ever when it comes to handing over their personal data. And empowered by free ad blocking technology and comprehensive privacy rights.

In light of this, there’s a need to re-evaluate the customer lifecycle and how internal teams disseminate marketing messages, load the CRM with high-quality first-party data, personalize digital campaigns, and turn prospects into not just loyal customers but online advocates too.

Business analysts Forrester predict $2.9bn spend shifted from ads to branded experiences by 2020

Brands need to re-think engagement, and connect directly with consumers using interactive digital experiences intentionally designed to support the customer lifecycle.

For marketers who have relied on unreliable third-party data sets, this is quite a tumultuous time. However, it needn’t be for proactive marketers or those ready for change who are truly focused on delivering excellent personalized interactive digital experiences and driving first-party data acquisition.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Digital Holidaymaker Trend Report - Young Edition

Digital Holidaymaker Trend Report - Young Edition

Fresh Relevance
Fresh Relevance
Read more
Digital Holidaymaker Trend Report - Luxury Edition

Digital Holidaymaker Trend Report - Luxury Edition

Fresh Relevance
Fresh Relevance
Read more
The Gift of Personalisation

The Gift of Personalisation

Fresh Relevance
Fresh Relevance
Read more
10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
Read more
The Retail Social Proof Barometer

The Retail Social Proof Barometer

Fresh Relevance
Fresh Relevance
Read more