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What Activation Looks Like in a World Without Cookies
Identity is at the core of digital marketing. It’s the USP of programmatic. It’s what makes it all possible. As advertisers, we didn't know anything about the people who saw our ads on billboards, on the sides of buses, in the pages of newspapers. But, now that everyone and everything is online, we do. Identity is the whole shebang. But identity is changing.
In the second ebook of the MiQ ‘Identity’ series, you’ll dive into the details and explore what media activation is likely to look like in this new world of identifiers.
In this short ebook, you’ll find out:
- The three big changes that will determine what post-cookieless activation actually looks like.
- Why you need to keep your options open and get the best out of authenticated data, anonymous data and clean room analytics.
- How can we reframe the identity question and get back to asking the question that really matters: how do you get the best insights, reach and performance from your campaigns?