Reports

2016 Key Programmatic Trends

Please login or register to download the report

9 March, 2016

2016 Key Programmatic Trends

Varick Media Management

WHAT IS PROGRAMMATIC MEDIA?

Programmatic media buying is data-driven, ensuring that each customer has a relevant and meaningful ad experience. Unlike upfront buying, programmatic leverages dozens of data points to inform real-time campaign optimization.

Download the report below to find out what we think are the key programmatic trends for 2016.

Highlights;

> Programmatic Is Here To Stay

> Top 2016 Trends
• Mobile
• Social
• Video
• Radio
• Cross-channel Measurement
• Programmatic Creative
• Viewability
• Ad Blocking

> What This Means For You

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
A Practical Guide: To Protecting Business Data in the Cloud

A Practical Guide: To Protecting Business Data in the Cloud

Secura
Secura
Read more
A Marketer's Guide to Personalization

A Marketer's Guide to Personalization

Lotame
Lotame
Read more
Data Management Platform Playbook for Marketers

Data Management Platform Playbook for Marketers

Lotame
Lotame
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more
Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek
Sizmek
Read more

Latest reports

See all
A Practical Guide: To Protecting Business Data in the Cloud

A Practical Guide: To Protecting Business Data in the Cloud

Secura
Secura
Read more
5 ways leading brands are mastering digital behavior

5 ways leading brands are mastering digital behavior

Clicktale
Clicktale
Read more
9 Ways to use Experience Analytics Data

9 Ways to use Experience Analytics Data

Clicktale
Clicktale
Read more
Defining Digital Experience

Defining Digital Experience

Clicktale
Clicktale
Read more
How Dell Drives Digital Commerce with Analytics and Optimization

How Dell Drives Digital Commerce with Analytics and Optimization

Clicktale
Clicktale
Read more