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2016 Key Programmatic Trends

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9 March, 2016

2016 Key Programmatic Trends

Varick Media Management

WHAT IS PROGRAMMATIC MEDIA?

Programmatic media buying is data-driven, ensuring that each customer has a relevant and meaningful ad experience. Unlike upfront buying, programmatic leverages dozens of data points to inform real-time campaign optimization.

Download the report below to find out what we think are the key programmatic trends for 2016.

Highlights;

> Programmatic Is Here To Stay

> Top 2016 Trends
• Mobile
• Social
• Video
• Radio
• Cross-channel Measurement
• Programmatic Creative
• Viewability
• Ad Blocking

> What This Means For You

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