Reports

2016 Key Programmatic Trends

Please login or register to download the report

9 March, 2016

2016 Key Programmatic Trends

Varick Media Management

WHAT IS PROGRAMMATIC MEDIA?

Programmatic media buying is data-driven, ensuring that each customer has a relevant and meaningful ad experience. Unlike upfront buying, programmatic leverages dozens of data points to inform real-time campaign optimization.

Download the report below to find out what we think are the key programmatic trends for 2016.

Highlights;

> Programmatic Is Here To Stay

> Top 2016 Trends
• Mobile
• Social
• Video
• Radio
• Cross-channel Measurement
• Programmatic Creative
• Viewability
• Ad Blocking

> What This Means For You

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more
Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek
Sizmek
Read more
Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens, and Collaboration

Sizmek
Sizmek
Read more
Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships

Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships

Sizmek
Sizmek
Read more
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more

Latest reports

See all
On-Demand Webinar: All About Marketing Automation - What It Is & Why It Works

On-Demand Webinar: All About Marketing Automation - What It Is & Why It Works

Marketo
Marketo
Read more
The Definitive Guide to Marketing Metrics and Analytics

The Definitive Guide to Marketing Metrics and Analytics

Marketo
Marketo
Read more
The Definitive Guide to Social Media Marketing

The Definitive Guide to Social Media Marketing

Marketo
Marketo
Read more
Marketing Metrics and Analytics Cheat Sheet

Marketing Metrics and Analytics Cheat Sheet

Marketo
Marketo
Read more
Moving to Marketo with a Seamless Migration

Moving to Marketo with a Seamless Migration

Marketo
Marketo
Read more