Reports

Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships

Please login or register to download the report

15 October, 2018

Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships

Sizmek

Reach vs. relevance. Brand safety vs. performance. Tech sophistication vs. streamlining. Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.

Some of the findings you’ll discover include:

  • 62% of respondents find that the digital media landscape has become too complex.

  • 64% are prioritizing reducing the number of vendors in their supply chain.

  • 76% are prioritizing getting more transparency for digital display inventory.

  • 63% agree that the “walled gardens” don’t offer enough inventory transparency.

Fill out the form and download your copy today.

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more
State of the Media Report 2020

State of the Media Report 2020

Cision
Cision
Read more
Reducing Image Hide & Seek with Artificial Intelligence

Reducing Image Hide & Seek with Artificial Intelligence

Nuxeo
Nuxeo
Read more
 5 Insider Tips to Get More out of Acoustic Analytics with Already Strained Resources

5 Insider Tips to Get More out of Acoustic Analytics with Already Strained Resources

Acoustic
Acoustic
Read more

Latest reports

See all
Level Up Your Data-Driven Marketing Game

Level Up Your Data-Driven Marketing Game

Marketo
Marketo
Read more
Time to Change Channels - and Your Cross-Channel Strategy

Time to Change Channels - and Your Cross-Channel Strategy

Marketo
Marketo
Read more
Proving Marketing’s Impact on Revenue

Proving Marketing’s Impact on Revenue

Marketo
Marketo
Read more
The Marketing Automation Quickstart Guide

The Marketing Automation Quickstart Guide

Act-On Software
Act-On Software
Read more
The Four Main Challenges Facing Financial Advisors

The Four Main Challenges Facing Financial Advisors

Act-On Software
Act-On Software
Read more