Reports

Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships

Please login or register to download the report

15 October, 2018

Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships

Sizmek

Reach vs. relevance. Brand safety vs. performance. Tech sophistication vs. streamlining. Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.

Some of the findings you’ll discover include:

  • 62% of respondents find that the digital media landscape has become too complex.

  • 64% are prioritizing reducing the number of vendors in their supply chain.

  • 76% are prioritizing getting more transparency for digital display inventory.

  • 63% agree that the “walled gardens” don’t offer enough inventory transparency.

Fill out the form and download your copy today.

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Future of AI in Commerce

The Future of AI in Commerce

Elastic Path
Elastic Path
Read more
Performance and Intelligence: Delivering Digital Experiences at Scale

Performance and Intelligence: Delivering Digital Experiences at Scale

Acquia
Acquia
Read more
On-Demand Webinar: More Sales and Higher Conversions for the Holidays

On-Demand Webinar: More Sales and Higher Conversions for the Holidays

zoovu
zoovu
Read more
How to Harness the Power of AI to Deliver Exceptional Customer Experiences

How to Harness the Power of AI to Deliver Exceptional Customer Experiences

SAS
SAS
Read more
The Art of Differentiating on Customer Experience

The Art of Differentiating on Customer Experience

SAS
SAS
Read more

Latest reports

See all
Understanding Airline & Travel Booking Trends

Understanding Airline & Travel Booking Trends

SaleCycle
SaleCycle
Read more
30 Ways to Increase Online Travel Bookings

30 Ways to Increase Online Travel Bookings

SaleCycle
SaleCycle
Read more
Customer Data Platform: Solving Real World Problems

Customer Data Platform: Solving Real World Problems

Tealium
Tealium
Read more
Simplifying your Migration to Headless Commerce

Simplifying your Migration to Headless Commerce

Elastic Path
Elastic Path
Read more