Reports

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Please login or register to download the report

10 December, 2018

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek

While digital marketing is thriving thanks to advancements in data, AI, and privacy, marketers still value creative, and they want better ways to incorporate creativity into their campaigns. In fact, 81% of marketers surveyed state that improving digital campaigns to show off their creatives is a top priority in the coming year.

In this research, we look at advertiser views on creative in the digital advertising age. Some of the findings you’ll discover include:

  • 67% of marketers agree that “Digital growth in advertising has come at the expense of the quality of creative”

  • 91% of marketers are prioritizing the need to “Make digital ads more engaging to meet our brand goals”

  • 79% of marketers are prioritizing the need to “Increase our use of DCO”

Fill out the form, and download your copy today.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
What Activation Looks Like in a World Without Cookies

What Activation Looks Like in a World Without Cookies

MiQ
MiQ
Read more
Practical Applications of AI to Prioritize for Your DXP

Practical Applications of AI to Prioritize for Your DXP

Progress
Progress
Read more
The Ultimate Guide to Delivering the Best Customer Experience Using the Machine Learning

The Ultimate Guide to Delivering the Best Customer Experience Using the Machine Learning

Klevu
Klevu
Read more
Eight Ways to be More Human with AI

Eight Ways to be More Human with AI

Sitecore
Sitecore
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Adestra
Adestra
Read more