Reports

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Please login or register to download the report

10 December, 2018

Marketers Survey Results 2018: An Insider's Look at Creative Quality, Personalization and DCO

Sizmek

While digital marketing is thriving thanks to advancements in data, AI, and privacy, marketers still value creative, and they want better ways to incorporate creativity into their campaigns. In fact, 81% of marketers surveyed state that improving digital campaigns to show off their creatives is a top priority in the coming year.

In this research, we look at advertiser views on creative in the digital advertising age. Some of the findings you’ll discover include:

  • 67% of marketers agree that “Digital growth in advertising has come at the expense of the quality of creative”

  • 91% of marketers are prioritizing the need to “Make digital ads more engaging to meet our brand goals”

  • 79% of marketers are prioritizing the need to “Increase our use of DCO”

Fill out the form, and download your copy today.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more
Creating a Digital Culture: Getting Stakeholder Buy-In for Digital Transformation

Creating a Digital Culture: Getting Stakeholder Buy-In for Digital Transformation

Trillium
Trillium
Read more
Digital SEO Success Factor Linguistics

Digital SEO Success Factor Linguistics

Searchmetrics
Searchmetrics
Read more
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Guide to Referral in the Finance Sector

Guide to Referral in the Finance Sector

Mention Me
Mention Me
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more