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Facebook & Instagram: Advertising with User Generated Content
According to Facebook’s latest earnings call, 20% of the time spent on mobile by American adults is spent on either Facebook or Instagram. With Instagram Ads now available to buy through Facebook’s self-service platform and more marketers using Carousel Ads and Dynamic Product Ads, it’s clear that spending on the platform is likely to continue growing at a breakneck pace. The need for high-performing photos to power these campaigns will increase in lockstep with the growth in spending across both networks, and represents a mounting challenge for marketers in every industry.
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