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Savvy Marketers Guide to Product Recommendations
We’ve all received those awkward, irrelevant product recommendations online – “people who looked at this refrigerator also looked at this garbage can.” Great!
But with advancements in machine learning, online merchants of all sizes can now use data to provide a more targeted and effective shopping experience.
Experimenting with a mix of personalised and crowdsourced product suggestions, social proof and your business rules can help you achieve the personalisation online that was once only an option for physical stores.
In this guide, you'll discover:
- Reasons to offer product recommendations.
- Types of recommendations available.
- Basics of setting up a programme.
- Examples of successful campaigns.
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