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10 Ways to Personalise the Customer Experience with Behavioural Targeting
Savvy marketers know that it’s ineffective to deliver the same generic marketing content to everyone. Behavioural targeting and segmentation empower marketers to use different approaches for different audiences and tailor messages to an individual’s preferences, lifecycle stage, and place in the buying journey.
Whether that’s new customers, top spenders, bargain hunters or customers who are especially loyal to a particular brand - customers benefit from a shopping experience that speaks to their needs. And marketers can focus their resources on relevant communications that drive conversions and boost loyalty.
Download the ebook to discover:
- What data you need to collect
- Benefits for customers and marketers
- 10 types of segmentation you should be using
- The types of content that deliver results