Reports

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Please login or register to download the report

16 October, 2019

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance

Savvy marketers know that it’s ineffective to deliver the same generic marketing content to everyone. Behavioural targeting and segmentation empower marketers to use different approaches for different audiences and tailor messages to an individual’s preferences, lifecycle stage, and place in the buying journey. 

Whether that’s new customers, top spenders, bargain hunters or customers who are especially loyal to a particular brand - customers benefit from a shopping experience that speaks to their needs. And marketers can focus their resources on relevant communications that drive conversions and boost loyalty.

Download the ebook to discover:

  • What data you need to collect
  • Benefits for customers and marketers
  • 10 types of segmentation you should be using
  • The types of content that deliver results

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Holiday Marketing Playbook

The Holiday Marketing Playbook

zoovu
Zoovu
Read more
2019 Marketing Benchmark Report

2019 Marketing Benchmark Report

Acoustic
Acoustic
Read more
A Single Customer View Starts with a CDP: Meet AgilOne

A Single Customer View Starts with a CDP: Meet AgilOne

Acquia
Acquia
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more
Working with Customer Data: From Collection to Activation 

Working with Customer Data: From Collection to Activation 

Acquia
Acquia
Read more

Latest reports

See all
CMS Cloud Consumption in a Crisis

CMS Cloud Consumption in a Crisis

Episerver
Episerver
Read more
BlueVenn’s Guide to Multi-Touch Attribution

BlueVenn’s Guide to Multi-Touch Attribution

BlueVenn
BlueVenn
Read more
An Introduction to Successful Marketing Automation

An Introduction to Successful Marketing Automation

Purple Square
 Purple Square
Read more
Retail: The Quantum Shift

Retail: The Quantum Shift

Situ Live
Situ Live
Read more
Brand Love Story 2020 - The world's most loved brands

Brand Love Story 2020 - The world's most loved brands

Talkwalker
Talkwalker
Read more