Reports

State of the Media Report 2020

Please login or register to download the report

22 September, 2020

State of the Media Report 2020

Cision

The media landscape is more challenging than ever in 2020, but are you keeping up?

In Cision's biggest ever annual State of the Media Report, they surveyed 3,253 journalists from around the world to find out what really matters most to journalists.

This year’s key takeaways include:

  • COVID-19 changed everything for everyone
  • (Dis)trust in the media continues to decrease
  • Bias is unavoidable in humans and journalists are humans; we examine this relationship between bias and reporters
  • Technology, social media and AI’s impact on the media landscape
  • PR outreach needs to be more targeted and relevant to stand out than ever before

Download Cision's 11th annual State of the Media report for insight into how you can improve your pitching, create better relationships with journalists, and gain more media coverage. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more
State of the Press Release 2020

State of the Press Release 2020

Cision
Cision
Read more
The (Ugly) Truth Behind PR's Go-To Numbers

The (Ugly) Truth Behind PR's Go-To Numbers

Cision
Cision
Read more
Turning Audience Analysis into Actionable Results

Turning Audience Analysis into Actionable Results

Cision
Cision
Read more
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
2021 Global Customer Engagement Review

2021 Global Customer Engagement Review

Braze
Braze
Read more
Best In Class Email Marketing

Best In Class Email Marketing

Braze
Braze
Read more