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Pitching, Prospecting and Promoting on LinkedIn
At over 347 million registered users, LinkedIn is the world’s largest professional online social network. If you’re looking for more B2B leads, LinkedIn is the place to go. It’s also the most popular social networking site among IT buyers researching new products.
Like all social media websites, LinkedIn has its own uses and etiquette, not all of which are immediately clear, so we thought we’d create a guide to the right approach for successful pitching, prospecting and promoting on the social network.