Reports

The Social Journey to ROI

Please login or register to download the report

31 December, 2015

The Social Journey to ROI

Immediate Future

A look at social media behaviours across the customer journey for the travel industry

How are travellers interacting with social media and how can travel brands use this to deliver ROI?

By analysing over 1 million social conversations over the course of a year, we uncovered vital insights for travel brands who want to optimise their social marketing to influence purchasing decisions and increase return on investment.

Download our Social Journey to ROI report to find out:

  • How customers behave in social at different stages of the customer purchase journey and how you can tweak the dials on your marketing spend to assist their purchase decision

  • The pronounced impact Experience and Post Purchase has on the start of the customer purchase journey and what this means for social marketers

  • The seasonal behavioural triggers in social and how travel brands can use these triggers when making an annual content plan

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
How Many Customers Do I Have

How Many Customers Do I Have

BlueVenn
BlueVenn
Read more
Customer Data Platforms and Multi-Channel Decision Management

Customer Data Platforms and Multi-Channel Decision Management

BlueVenn
BlueVenn
Read more
The Ultimate Guide to Single Customer View

The Ultimate Guide to Single Customer View

BlueVenn
BlueVenn
Read more
A Guide to Better Retail Sales

A Guide to Better Retail Sales

Bazaarvoice
Bazaarvoice
Read more
Achieving Digital Experience Transformation

Achieving Digital Experience Transformation

Decibel Insight
Decibel Insight
Read more

Latest reports

See all
The GDPR and the Marketer

The GDPR and the Marketer

Marketo
Marketo
Read more
Using Predictive Marketing to Get a Competitive Edge in 2018

Using Predictive Marketing to Get a Competitive Edge in 2018

Marketo
Marketo
Read more
Secrets to Sales Partnership

Secrets to Sales Partnership

Marketo
Marketo
Read more
The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo
Marketo
Read more