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The High-Performance Marketing Department
High-performance marketing departments deliver higher ROI and profits by investing in digital advertising, technology, and marketing analytics. Yet many organizations continue to operate with skeleton crews who aren’t sure where and how to add value through integrated multi channel campaigns.
In this eBook, Act-On lay out the essentials of the high-performance marketing department that you need to thrive in the modern era of full lifecycle marketing — where the focus goes far beyond generating leads and passing them to Sales.
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