Reports

The Social Journey to ROI

Please login or register to download the report

31 December, 2015

The Social Journey to ROI

Immediate Future

A look at social media behaviours across the customer journey for the travel industry

How are travellers interacting with social media and how can travel brands use this to deliver ROI?

By analysing over 1 million social conversations over the course of a year, we uncovered vital insights for travel brands who want to optimise their social marketing to influence purchasing decisions and increase return on investment.

Download our Social Journey to ROI report to find out:

  • How customers behave in social at different stages of the customer purchase journey and how you can tweak the dials on your marketing spend to assist their purchase decision

  • The pronounced impact Experience and Post Purchase has on the start of the customer purchase journey and what this means for social marketers

  • The seasonal behavioural triggers in social and how travel brands can use these triggers when making an annual content plan

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
eBook: 7 Features You Need From Your CMS

eBook: 7 Features You Need From Your CMS

eZ
eZ
Read more
Report: Facebook Fanpage Trends - October 2016

Report: Facebook Fanpage Trends - October 2016

Sotrender
Sotrender
Read more
Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Bpm’online
Bpm’online
Read more
Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Bpm’online
Bpm’online
Read more