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Which Metrics Should Be Eliminated from B2B Marketing and Sales?The sales and marketing function runs across all kinds of businesses and is continuously evolving. Technology, strategies, and trends never stay the same. This explains why B2B marketing teams are under constant...

                Birbahadur Singh Kathayat
                24 October 2019
            
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Digital Marketing Red Flags Businesses Should Know About Sometimes things go wrong when working with external marketers. Perhaps communication isn’t as frequent as you need it to be, deadlines are being missed, or maybe the results simply are not what you were promised...

                Rakefet Yacoby From
                24 October 2019
            
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Know Your TargetToday's organizations know that all messages don't resonate the same way with different groups of people. A target audience is essential for social media campaigns.

                Rick Barron
                23 October 2019
            
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Here’s How You Can Improve Your Mobile App Marketing [Proven Tips] Yes, developing and designing a mobile app is hard but what's the use of building a phenomenal app if you can't spread awareness about it. In order to spread the word about your app, you need to promote it...

                Manish Rawat
                23 October 2019
            
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Part 1: The Future Of Digital MarketingThe digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. 

                Rick Barron
                23 October 2019
            
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LinkedIn Marketing Strategies and Tips That You Need To Know With over 610 million users in more than 200 countries, LinkedIn has outgrown itself as a website for jobseekers and evolved into a social media platform that helps business professionals connect, grow their business...

                Lorraine Pavel
                23 October 2019
            
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The Art of Vertical StorytellingAs consumers become more and more mobile-centric, the concept of vertical storytelling has gathered steam as a way of capturing audience attention in a smartphone-friendly format, whether text, pictures, sound or...

                John Horsley
                23 October 2019
            
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Five Ways Mobile Ad Fraud Can Impact Your Mobile Marketing CampaignsFrom impression laundering to click-spamming, mobile ad fraud can completely invalidate an otherwise successful digital advertising campaign.
 
As well as potentially seeing money siphoned off to fraudsters...

                James Haslam
                23 October 2019
            
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From Click Spam to Click Injection: How to Detect Different Forms of Mobile Click FraudDigital ad fraud has been estimated to cost advertisers up to $19 billion a year, with video and mobile counting as the highest-risk channels. Mobile ad fraud is a widespread threat that affects all verticals, so it’s...

                Digital Doughnut Contributor
                22 October 2019
            
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10 Tips to Improve Your On-page SEO in 2020What is SEO? Probably you have heard the term before. SEO is basically an acronym for Search Engine Optimization. SEO is usually considered as a tool which search engines use to determine which web page deserves to be...

                Mandy Angelica
                22 October 2019
            
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Customer Service 2.0 with AI ChatbotsNowadays, businesses face the challenge of delivering excellent customer service. Microsoft’s survey shows that 96% of consumers across the globe indicate customer service as a significant factor in their loyalty when...

                Nina Kozłowska
                22 October 2019
            
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Lead Nurturing Best Practices To Hike Conversion RatesLead nurturing is the continual process of guiding your customers to the right product that meets their expectations. We must use the right strategies to successfully convert these customers into leads. So this...

                Angelina Gil
                21 October 2019
            
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Be Data Smart – and Reap the Rewards in LoyaltyToday’s consumers are used to handing over their data without much idea of where it’s going or why, and poor internal company data practices have led to numerous data breaches, abuse and declining consumer trust. BUT ...

                Lindsay Parry
                21 October 2019
            
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Why Live Chat Is Important for Your Business?Live chat support is one of the most dynamic ways to communicate with your customers. With live chat, you can turn every interaction with visitors to your website into a better experience and build longer...

                David Clark
                21 October 2019
            
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Email Trends to Superpower your CX StrategyFor many marketers, email is like a trusted, old friend in their inner circle of digital marketing activity. Email marketing is reliable. Email is always there when you need it. And you can always count on email to...

                Aliya Zaidi
                18 October 2019
            
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Digital Marketing Strategies for 2019It's hardly news to anyone that marketing is a constantly changing landscape. Today's hottest marketing trend could slide into irrelevance tomorrow. To stay competitive, marketers have to continue to evolve...

                Boris Dzhingarov
                18 October 2019
            
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90% of Start-ups Fail Because of... (NO, it's not what you think)An article about what could be the most misleading, discreet and lethal mistakes a #start-up can fall for. It explains the main reason why 90% of start-ups fail despite the brilliant ideas, hard work, and persistence...

                Eddy Nachabé
                18 October 2019
            
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Working Towards Common GroundMuch has been written about the importance of social media policy and why every company should have one. However, what's often overlooked by companies and experts alike is that creation of a policy by itself isn...

                Rick Barron
                18 October 2019
            
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What You Need to Consider Before Starting an E-commerce WebsiteYou might have noticed how popular online stores are nowadays. That’s actually obvious since it doesn’t matter if your e-store comes together with a regular shop, or if it’s only a web resource by itself - having an e...

                Anastasiia Taran
                18 October 2019
            
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Have Time to Talk?Hosting a Twitter Chat is like having a discussion over coffee, except its online. It’s fast, informal, and the audience is at ease to be expressive with their thoughts.

                Rick Barron
                17 October 2019
            
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The Evolution of Agency Models: Keeping up with changing client needsClient needs are changing. It’s no surprise, given the current climate. Competition is rife, and clients are being forced to deliver more in order to stay relevant in their target sectors. But we need to address the...

                Chris Morris
                17 October 2019
            
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Understanding the Search Intent of your Audience Know the search intent of your audience before producing content for your website. “Know,” Do” and “Go” queries can help you create content that can help you get the traction it needs. 

                Mohammed Abuzar
                17 October 2019
            
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5 Ways to Increase Your Blog's TrafficTrying to get traffic to your blog via illegal ways? Google will crack you down... Use these legit ways to bring traffic fast without getting de-indexed.

                Rahul Yadav
                17 October 2019
            
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Four Key Takeaways from the Festival of MarketingDigital Doughnut were lucky enough to attend the 2019 Festival of Marketing conference held at Tobacco Dock in London last week, where more than 4,000 marketers gathered to hear around 250 speakers deliver more than...

                Linus Gregoriadis
                17 October 2019
            
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Hand In HandSocial media marketing and social sharing, in particular, can help to move potential customers move through the customer journey, all the way from first learning about your brand to actively advocating for it.

                Rick Barron
                16 October 2019
            
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