Here is a step by step guide on how to create your LinkedIn business profile and page.
2. Define Your Audience and Goals
The second LinkedIn marketing strategy is identifying your goals and your audience. Peter Drucker said if you can’t measure it then you can’t improve it. What exactly do you want to achieve on LinkedIn and how do these goals tie in with your career, personal brand or business?
So, the impetus is upon you to have a clear understanding of this in order to know the tactics, type of content and manner in which you will pursue your LinkedIn marketing goals. Write down your objectives, specify how you can achieve them then track your progress.
With goals in place, the next thing is to identify who you want to appeal to be able to make relevant connections. Know their challenges and how you can help solve them. This is the only way you can create content that will resonate with them.
3. Create Helpful and Original Content
As you may know, LinkedIn is the social media for pros and experts, so you need to bring your A game to play. One major purpose of being on LinkedIn is to establish your credibility and build your authority to boost your brand.
Creating valuable and relevant content is one sure way of accomplishing this while having in mind the goal and target audience identified above. So, in other words your subject matter should resonate with your brand as well as your target network. It must address their pain points and other common challenges with a viable solution for them.
With this said, it’s always recommended that you also share relevant quality content created by other people, not just your own unique work all the time. Research has in fact found that you should try and strike a 40% balance in sharing other similar content in your LinkedIn page.
To make sure your LinkedIn content marketing stays in perspective, here are a few questions you can think about before creating your content:
Finally, it’s very important to be consistent with your content uploads. Create a schedule that you can stick to, without being very “spammy” or “salsey”.