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Is Content Still King?

Is Content Still King?

The phrase ‘content is king’ has been around for some time. It was originally coined in 1996 by billionaire and Microsoft founder Bill Gates when he published an essay predicting the internet would become a...

James Murray
James Murray 5 November 2019
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Brief Guide: Leveraging SEO to Boost Ecommerce Sales

Brief Guide: Leveraging SEO to Boost Ecommerce Sales

For anyone hoping to see sensible profits from their site, it is important that they are able to stand out from the crowd and attract customers to that site. Many may opt for paid advertising, but a great way to boost...

James Dean
James Dean 4 November 2019
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Why Do You Need a Product Information Management (PIM) System? [Infographic]

Why Do You Need a Product Information Management (PIM) System? [Infographic]

Below infographic shows why a robust PIM platform is key for enterprises to solve their product information management challenges and build a stronger foundation for personalized customer experience.

Rajneesh Kumar
Rajneesh Kumar 4 November 2019
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Why the Cloud Is Proving Invaluable for Marketers

Why the Cloud Is Proving Invaluable for Marketers

The words ‘cloud-computing’ were first uttered more than a decade ago, yet despite this, businesses are only beginning to embrace this relatively ‘old’ technology. Initial concerns regarding privacy and security, as...

Helen Aboagye
Helen Aboagye 4 November 2019
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Power of Video Testimonials

Power of Video Testimonials

Testimonials are simple customer appears on camera to champion your product and share their story. If done right, they can be a very powerful marketing tool for your brand.

Rick Barron
Rick Barron 1 November 2019
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17+ Eye-catching Minimalist Website Designs Curated for your Inspiration

17+ Eye-catching Minimalist Website Designs Curated for your Inspiration

A minimalistic website is a trend that’s been evolving over the years. This trend is seeing even fewer details and more empty space than before. Simple things are difficult. It’s a challenge to keep your site from...

Aakansha Damani
Aakansha Damani 1 November 2019
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The Sobering Truth About Guest Post Submissions Revealed

The Sobering Truth About Guest Post Submissions Revealed

Everything points to guest authors and blog post contributors being a blessing in our content-hungry era. But is there a dark side to the joys they bring onto your website?

Tony Tomov
Tony Tomov 1 November 2019
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How To Personalize Your Email Campaign Effectively

How To Personalize Your Email Campaign Effectively

Customers today are accustomed to expecting personalized service, both online and offline. Email marketing has been the channel with the highest ROI consistently, so personalizing email campaigns for better results is...

Koushik Marka
Koushik Marka 31 October 2019
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Bridging the Gap Between Traditional and Digital Advertising

Bridging the Gap Between Traditional and Digital Advertising

In the digital era, there is often a disconnect between traditional and digital strategies, often resulting in mixed messages. This can impact negatively on the ROI of a campaign. To avoid this, it’s essential to...

Samantha Fletcher
Samantha Fletcher 31 October 2019
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How to Proof Marketing Success? – It is in the Pudding

How to Proof Marketing Success? – It is in the Pudding

How many times have you heard this phrase? “Proof is in the pudding.” This idiom is usually stated that the proof is in the pudding and means that the result is the mark of the success or failure of one's...

Brad Chuck
Brad Chuck 31 October 2019
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What Are the Best Ways to Generate Quality B2B Leads?

What Are the Best Ways to Generate Quality B2B Leads?

B2B lead generation is all about inspiring trust in potential customers & showing them the value of your products or services to attract, engage, convert & retain them as customers. In a world driven by data...

Asim Husain
Asim Husain 31 October 2019
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Leverage The Power Of Podcasting

Leverage The Power Of Podcasting

For businesses large and small, podcasts are a huge opportunity to tap into a largely underserved podcast market that's hungry for fresh content, especially in niche areas of interest.

Rick Barron
Rick Barron 30 October 2019
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How Marketers Drive Brands With Snapchat

How Marketers Drive Brands With Snapchat

Using Snapchat for brand marketing is almost obligatory if your prevalent audience is Generation Z and users below 34. Over 71% of them use Snapchat daily and launch the app around 11 times a day. After problems with...

Daniel Wilson
Daniel Wilson 29 October 2019
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Analytics Made Easy with Google Data Studio

Analytics Made Easy with Google Data Studio

Web analytics are Marmite to digital marketers, they either love them or hate them. However, every marketing professional knows that it’s essential to keep on top of analytics and it isn’t as difficult as you might...

Nick Maynard
Nick Maynard 29 October 2019
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Defining Your Digital Strategy and Setting Goals

Defining Your Digital Strategy and Setting Goals

Strategy is the bedrock of business and most serious entrepreneurs wouldn’t dream of setting-off on a journey without any idea of where they are going or how they are going to get there. However, when it comes to...

Nick Maynard
Nick Maynard 28 October 2019
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From Frustration to Streamline

From Frustration to Streamline

Ever found yourself sitting down to spend a quick half-hour on your social media accounts, only to realize a ‘quick hour’ dealing with several accounts can’t happen? Frustration set in!

Rick Barron
Rick Barron 28 October 2019
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Preparing for AI Driven Future with Hybrid Cloud

Preparing for AI Driven Future with Hybrid Cloud

Organizations across the globe are buzzing about the cloud as the savior of their data management needs that provides them with the assistance they require for their business solutions. In this digital era of insights...

Ronald van Loon
Ronald van Loon 28 October 2019
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10 Tips to Create a World-Class Mall Loyalty Program

10 Tips to Create a World-Class Mall Loyalty Program

Coniq are Europe’s leading Loyalty CRM provider, powering programs for many of the world’s leading retail destinations. Here, CMO Sean Curtis analyses what key elements are required in creating a market-leading...

Sean Curtis
Sean Curtis 28 October 2019
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Should CMOs see Algorithms as Friend or Foe?

Should CMOs see Algorithms as Friend or Foe?

The conversation on AI and the future effect of algorithms on marketers continues post DMEXCO and today played host to a panel session hosted by Scibids on this hotly debated topic. Using algorithms to buy media us...

Florian Gramshammer
Florian Gramshammer 28 October 2019
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How Local SEO Works and Why It Matters

How Local SEO Works and Why It Matters

If you own a local company, chances are you know the value of investing in local SEO. Not only does local SEO increase website traffic, but it attracts local leads.

Esther Muwombi
Esther Muwombi 28 October 2019
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Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself

Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself

A look into holiday booking habits reveals holidaymakers are now spending longer researching and booking their holiday than the duration of the trip itself. This is especially true of younger holidaymakers, with 60...

Digital Doughnut
Digital Doughnut 25 October 2019
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Impact of Hybrid Cloud on the AI Driven Future Enterprise

Impact of Hybrid Cloud on the AI Driven Future Enterprise

The cloud is one of the quickest and most rapidly growing deployment options for businesses around the globe. With the recent surge toward intelligent enterprises, we’re seeing a lot of businesses move to the cloud...

Ronald van Loon
Ronald van Loon 25 October 2019
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Incredible Tips for Social Media Lead Generation

Incredible Tips for Social Media Lead Generation

Are you from those businesspersons or marketers who are struggling to generate additional leads for their growing business through social media? In a recent survey held on social media, it is concluded that around...

Julia Ching
Julia Ching 25 October 2019
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Machine Learning & SEO: Where Are We Now?

Machine Learning & SEO: Where Are We Now?

Machine learning is having a substantial and growing impact on the traditional Google ranking algorithm. This has a large impact on the ways SEO professionals analyze keywords and ultimately build a strategy to...

Ainsley Lawrence
Ainsley Lawrence 25 October 2019
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Part 2: The Future Of Digital Marketing

Part 2: The Future Of Digital Marketing

For some time, the mantra was that ‘content is king.’ Fair enough but the focus is now drifting towards a focus on a well-developed strategy that includes quality link building, relationship outreach, voice, mobile...

Rick Barron
Rick Barron 24 October 2019
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