Article

Julia Ching
Julia Ching 25 October 2019
Categories B2B, Email & eCRM

Incredible Tips for Social Media Lead Generation

Are you from those businesspersons or marketers who are struggling to generate additional leads for their growing business through social media? In a recent survey held on social media, it is concluded that around  65% of online marketers revealed that social media lead generation was their most difficult challenge.

However, 35% of those same marketers said that converting social media leads to valuable customers was their highest priority. But you should not assume that potential customers will magically come to your offerings without a proper plan for engagement and outreach. You need to work smartly to attract customers towards your business. Well, if you are a newbie in the industry and completely unaware of the social media impacts and benefits or how it can help you generate more leads then no worries! In this blog, we are going to discuss the incredible tips for social media lead generation that will definitely help you out. 

Effective Facebook Advertising:

Facebook advertising is one of the effective & strongest methods to quickly access specific demographics of people to whom you want to get a target. Utilizing their advertising platform for lead generation through actionable Facebook advertising is a beautiful & an advanced tip to bolster your social media marketing efforts. Let suppose you are running a salon business and want to boost social media engagement through salon software, then make sure your marketing team has captured awareness and created the necessary demand for your salon product or service. 

  • Do not let your marketing team cum staff be scared to promote your business

  • Advise them to add a link of your website’s landing pages to that particular software, invite some feedback from visitors, or suggest the next steps for their intended audience. 

  • Teach them to use the software carefully via connecting with your business facebook profile so they can effectively tackle the leads coming from facebook.

Run a Contest:

Do you know running a contest can be also a great way to use social media for lead generation? Yes, it is true! But it will happen if it has done in the correct manner. At this time, here you need to offer a prize valuable enough for users to enter their details and become your customer. To get benefited, you’ll also have to ensure that you familiarize yourself with the different sites’ rules. Facebook has banned contests that ask only for likes, shares or comments only. You will find many other different ways to run a successful contest no matter you are using lead management software or not. Some business people rely simply on likes or shares, while many others ask for user-generated content and vote on it in return. However, these aren’t the best strategies for lead generation. Instead, encouraging users to click through to a landing page where they must submit limited contact information will help you collect more leads. The effects of a successful contest can last long after the deadline.

Track Brand Mentions:

Are you listening to what people are saying about your business on social media like Twitter? If not, you are for sure missing out on easy leads. In many cases, you could even be losing out on making sales. That’s why it’s vital for you to have some sort of social media monitoring tool or software that allows you to track the conversation and never lose out on a missed opportunity. And there is no better way to purchase a particular software for your business. Using software, you will be easily able to track social media mentions for your business and measure conversions for sales and lead generation. 

Don’t Ignore the Comments

When it comes to generating more leads for your business through social media how can you leave behind Instagram? Instagram isn’t just about vanity. Getting tons of likes on an image is cool, but if you’re not keeping up with the comments people are leaving, then chances are you’re missing out lead generation opportunities. Instagram isn’t exactly known for deep conversations, but it takes some time to respond to the audience that is engaging with your images shows that you care, which in turn makes the audience more likely to buy from you. It will not only help you attract an audience but also turn that targeted audience into paying leads.

Are You Ready To Generate Leads Through Social Media?

We understand how crucial are the more customers & sales for your business to run successfully. Most of your business success relying on customers and leads. Many business persons implement different techniques, strategies, and tactics to attract through social media. But sometimes they even feel the need to take help from technological inventions. Where software can help them a lot. Using lead management software they can manage their social media accounts, track performance, and measure success. Although, there are tons of software available in the market Salonist has some exceptional features &  that you must try out - if you are running a salon & spa business. Using social software you will easily able to boost your social media engagement and generate more leads. 

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