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Harnessing the Marketing and IT relationship for Better Digital Experiences

Harnessing the Marketing and IT relationship for Better Digital Experiences

In a world where the quality of the customer experience is make-or-break for brands, marketing departments have never been more dependent on technology to be effective. New research from Digital Doughnut sister...

Linus Gregoriadis
Linus Gregoriadis 22 June 2020
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Top 10 IoT App Development Trends in 2020

Top 10 IoT App Development Trends in 2020

The evolving technologies present us with some new gifts every year, and of the fantastic results of continuous innovations is the Internet of Things or IoT. ...

Rushabh Patel
Rushabh Patel 22 June 2020
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How the Right Data and Tech Can Fuel Successful Digital Experiences

How the Right Data and Tech Can Fuel Successful Digital Experiences

In a hyper-connected world, digital experiences are more important than they have ever been. Tools and technology remain crucial, and while there isn't a "one-size-fits-all" approach, marketers and IT...

Aliya Zaidi
Aliya Zaidi 19 June 2020
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Digital Transformation in Retail: Transform or Perish

Digital Transformation in Retail: Transform or Perish

Digital technologies have disrupted many traditional business models, by transforming or creating a whole new business model. Uber, Airbnb, Skype, Alibaba, etc. are some of the best examples for the early disrupters...

Mohamed Farook
Mohamed Farook 19 June 2020
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How to Take Advantage of Seasonal Events in Your Marketing Strategy

How to Take Advantage of Seasonal Events in Your Marketing Strategy

If you feel like you’ve hit a brick wall when promoting your brand and products then stop. Think. And reset. There’s no point in pushing something aimlessly, you need a process and a purpose. Seasonal advertising can...

Adele Thomas
Adele Thomas 19 June 2020
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Webinar vs. Podcasts: Choosing a Format That Works Best for Your Business

Webinar vs. Podcasts: Choosing a Format That Works Best for Your Business

Should your business create a series of podcasts or host a webinar session to showcase your products or brand? Webinars and podcasts can help your business reach consumers and achieve your business goals. But which...

Shane Barker
Shane Barker 18 June 2020
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How Marketing Gamification Can Ace Your Marketing Game

How Marketing Gamification Can Ace Your Marketing Game

Gamification is the usage of game mechanisms for non-gaming activities and contexts. In this article, you'll find out how gamification can boost up your marketing activities to the next level: how to use games in...

Eugene Odyntsov
Eugene Odyntsov 18 June 2020
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Ecommerce Development - An Ultimate Guide

Ecommerce Development - An Ultimate Guide

Operations of buying & selling of products through online sources are considered as ecommerce. In simple words, "all activities regarding the exchange of goods & services that are completed with an online...

Rio Sharma
Rio Sharma 17 June 2020
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5-Point Checklist for Effective Marketing and PR

5-Point Checklist for Effective Marketing and PR

In an age of increased fragmentation and competition, how can brands and companies without deep pockets or massive marketing budgets still make a significant impact in the markets and to the people that matter most...

Glenn Matchett
Glenn Matchett 17 June 2020
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Why Building Your Brand Internally is More Important Than Ever

Why Building Your Brand Internally is More Important Than Ever

This article explores why building a strong external and internal brand is more important than ever. Whilst employees are physically surrounded by a brand when working together in one office, that tangible bond...

Oliver Calvert
Oliver Calvert 17 June 2020
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The Future: Build Trust in Your Website by Making Your Site Search Smart

The Future: Build Trust in Your Website by Making Your Site Search Smart

An effective site search strategy is crucial for driving conversions and moving consumers down the funnel. However, many website owners are still not making site search a priority. As can be seen from the trends below...

Aliya Zaidi
Aliya Zaidi 16 June 2020
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3 Ways to Get the Most Out of Your Product Information Management (PIM) Platform

3 Ways to Get the Most Out of Your Product Information Management (PIM) Platform

The right product information management technology can empower distributors and enhance ecommerce capabilities. Shashin Shah, the CEO of Pimcore Global Services describes the best three ways to ensure you get the...

Shashin Shah
Shashin Shah 16 June 2020
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6 Steps to Choose the Best Email Builder

6 Steps to Choose the Best Email Builder

Instead of relying completely on intuition or friends' recommendations, we should remember about six key criteria that help to choose the most suitable email builder and editor.

Dmytro Zaichenko
Dmytro Zaichenko 16 June 2020
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Followers, Engagement, Traffic or Sales? How to Measure Success On Instagram

Followers, Engagement, Traffic or Sales? How to Measure Success On Instagram

A high number of followers and enviable levels of engagement might look good on the surface, but are vanity metrics like these alone a good enough reason to regard Instagram activity as successful? I discuss why...

Shell RobshawBryan
Shell RobshawBryan 16 June 2020
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Covid-19: Three Industries That Have Entered “Recovery Mode”

Covid-19: Three Industries That Have Entered “Recovery Mode”

For the last three months, the coronavirus pandemic has shaken the world’s economy, with businesses across almost every sector struggling in the wake of store closures, supply chain issues and consumer lockdowns.

Aimee Stone Munsell
Aimee Stone Munsell 15 June 2020
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Omnichannel Marketing: What You Should Know in 2020

Omnichannel Marketing: What You Should Know in 2020

Omnichannel marketing is a new marketing trend that focuses on putting your customer at the center of your marketing strategy. Find out the newest Omnichannel marketing trends that your business should consider using...

Laura Narusyte
Laura Narusyte 15 June 2020
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How Magento Ecommerce Stores Can Get Real Benefit from Augmented Reality (AR)

How Magento Ecommerce Stores Can Get Real Benefit from Augmented Reality (AR)

One of the major technologies that have been adapted by Magento is augmented reality. Augmented reality is basically a technology that superimposes the computer-generated images on a user’s view of the real world. It...

Ravi Sharma
Ravi Sharma 15 June 2020
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How UK Retailers Are Responding to the Challenges of Covid19

How UK Retailers Are Responding to the Challenges of Covid19

At RetailRecovery, we were keen to understand how top retailers have adapted to the current retail climate. Using a recent retail report from Which? we analysed 100 retailers across key...

Dave Trolle
Dave Trolle 12 June 2020
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How to Overcome the Impact of Covid19 on Ecommerce

How to Overcome the Impact of Covid19 on Ecommerce

This Covid19 situation will forever change the retailing industry, and also its impact on ecommerce is highly responsible for creating more challenges to the online selling and services up to a huge extent.

Ravi Sharma
Ravi Sharma 11 June 2020
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Marketing by Aroma: The Brand that Ruled my Nose

Marketing by Aroma: The Brand that Ruled my Nose

The sense of smell is a crucial part of the brand persona, it can attract customers and intrigue many emotions towards a brand and such is being adopted by international well known brands who built memories for their...

Islam Gouda
Islam Gouda 11 June 2020
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Key Trends in Online Video During Covid19 and How Brands Can Benefit

Key Trends in Online Video During Covid19 and How Brands Can Benefit

The Covid19 pandemic has dramatically impacted every aspect of our lives - including our media consumption. We are digitally socialising and spending more time deeply immersed in online video. At a time when social...

Jennifer Quigley-Jones
Jennifer Quigley-Jones 11 June 2020
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Fundamentals of Master Data Management in a Nutshell

Fundamentals of Master Data Management in a Nutshell

Master Data Management is a complex concept. Gartner defines MDM as a “technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and...

Shashin Shah
Shashin Shah 10 June 2020
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Common Content Strategy Mistakes You Might Be Making

Common Content Strategy Mistakes You Might Be Making

Marketing efforts rarely make sense without a solid strategy. Here’s an obvious observation: Content marketing is no different. Yet, there are a few common mistakes content marketers make when trying to establish...

Berenika Teter
Berenika Teter 10 June 2020
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Digital Marketing Tips to Increase Customer Loyalty During a Recession

Digital Marketing Tips to Increase Customer Loyalty During a Recession

How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience's trust? How to ensure your business resilience to the new normal...

Digital Doughnut Contributor
Digital Doughnut Contributor 9 June 2020
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Are Smartphones Dialling up a Digital Dystopia for our Kids?

Are Smartphones Dialling up a Digital Dystopia for our Kids?

With smart phone and digital devise usage showing accelerated growth amongst kids, are young lives being ruined by opening up the gateway to a ‘digital dystopia’ at such an early age? Or, as we enter a 'new...

Glenn Matchett
Glenn Matchett 9 June 2020
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