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Are Your Big Data Decisions Up-To-Date With The Latest Trends?Big data has been getting bigger with each passing year and the predictors suggest that the year 2017 will retain the trend. Let’s look at some big data trends that will be hot versus those that will be not.

                Johnny Morgan
                8 March 2017
            
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Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?Marketers today are being told of the need to engage in authentic conversations with customers. In recent months chatbots have been held up as a revolutionary tool to enable these conversations. Are they the next big...

                Angela Southall
                8 March 2017
            
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How To Analyze (and Surpass) Your Competitors’ Marketing StrategyCompetition is stiff these days. It can be hard just to catch up, let alone stay ahead. But, it doesn’t have to be that way. Following a step-by-step competitor analysis process takes out all the questions about what...

                Luisana Cartay
                8 March 2017
            
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5 Ways To Creatively Leverage Web PushEngaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible...

                Sruthi Narayanan
                8 March 2017
            
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Which app development trends will rise to the fore in 2017?Now that January is out of the way and we’ve had the chance to dip our toe into the uncertain waters of 2017, we are in a much better position to take a look at the year ahead and map out which app development trends...

                Nick Pike
                8 March 2017
            
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Tips to Help You Boost Your Organic TrafficImproving the impact of your internet presence is a challenge and starting to boost your organic traffic can be the most difficult part. Sometimes, most of the challenges are at the beginning, so overcoming this first...

                Tom Jager
                7 March 2017
            
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Customer Service and Social Media – Improve your audience relationshipWhen businesses talk about social media, they usually focus on improving your brand awareness, reaching new clients, and connecting with your audience. However, they often forget very practical things businesses can...

                Jan Zajac
                7 March 2017
            
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How To Use Social Media On A Small Business BudgetIf you’re the owner of a small business or a start-up, chances are you're running low on a marketing budget. So what should you do to spend less and get more exposure and brand awareness? Let me share some simple...

                Adeel Khero
                7 March 2017
            
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Get Your Referral Programme MovingReferral marketing works just like any other form of marketing: via a funnel. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s some examples of exactly how to do that.

                Peter Cunningham
                6 March 2017
            
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How B2B Ecosystems & (Big) Data Can Transform Sales And Marketing PracticesManaging your relationships with customers, suppliers, and partners and constantly improving their experience is a proven way to build a sustainable and profitable business, and contrary to popular assumption, this...

                Ronald van Loon
                6 March 2017
            
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A Guide to Developing Your Content Marketing StrategyCompetition is becoming fierce and the first thing you need to do to stay ahead is to devise a solid content marketing plan. If you do not know exactly where to start, read on to get the idea on how to approach...

                Oscar Waterworth
                6 March 2017
            
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How To Make Subscribers Forward Your NewslettersWhether you’re just starting out or whether you are an established business, you probably would like to expand your email list. The question is: how do you do it? This blog post aims to show you four tips on how to...

                Stefania Goldman
                6 March 2017
            
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What Do Consumers Think about 2017's Hot Digital Trends?Every year, marketing thought leaders and tech bubbles predict the top digital trends for the next 12 months. But what happens if you ask consumers how they feel about some of the tech topics that brands and agencies...

                Joel Stein
                6 March 2017
            
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Webshop Optimisation Through Online Customer FeedbackOnline customer feedback not only provides you with answers to why visitors leave the ordering funnel early, but can also be used for various other purposes. Here are five ways online customer feedback can optimise...

                Udesh Jadnanansing
                3 March 2017
            
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5 Ways Blogging Increases Your Sales Performance In a world where companies must compete on all fronts to get ahead, understanding how valuable your blog can be to your sales team will give you yet another advantage over your competitors.

                Chris Hornak
                3 March 2017
            
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Tech Trends Boosting The Fashion IndustryWith the extensive use of technology and the growth of digitization, the fashion industry has become digitally focused and is witnessing numerous innovations. As per a recent survey, there is an amazing bond between...

                Alesia Nik
                3 March 2017
            
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5 Ways To Increase Brand AwarenessYou could be selling the best product in the world, nobody will buy it if they don’t know about its existence.  It should be your aim to be the leader in your industry and to have your brand name engraved into your...

                Dr. Sandeep Rout
                3 March 2017
            
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Product Information By Voice“Alexa, stop!” Let me introduce you to my new best friend. Yesterday, I had Alexa read me the news. The day before, she set a timer for 25 minutes so I wouldn’t burn the muffins. She plays my favourite music on demand...

                Kathryn Zwack
                3 March 2017
            
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Five Tactics To Decrease Churn Rate Of A Mobile AppMost applications lose 77% of their daily active users in just three days of installation and 95% of all daily active users within 90 days. Talking about these statistics, they look quite disturbing if user retention...

                Sohel Ather
                3 March 2017
            
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Calling all CMOs: Now is the time to re-engage with email!The DMA’s 2017 Email Marketing Tracker revealed that only 11 percent of brands involve the CMO in their email marketing activities. Why should the CMO be more involved?

                Michele Gettins
                2 March 2017
            
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Is “Java Forever” Or Just A Cliché?I set out to find the answer to this question and here is a list of reasons that contribute to Java’s popularity and its entry in the list of most feasible choices for all cross-platform projects.

                Chirag Thumar
                2 March 2017
            
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4 Reasons Your Blog Content Isn't PerformingA business blog can be one of a company's most effective marketing tools - if you're doing it right. If you’re not happy with the way your blog posts are performing, do a self-audit. It’s likely that your...

                Katie Hall
                2 March 2017
            
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Social Media Mistakes Harmful To Your BrandSocial media has great potential for all businesses looking to increase their reach. However, there are some social media mistakes which can spoil the reputation of your business. 

                Eila Martell
                2 March 2017
            
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What makes a good mobile app user experience?Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?

                Udesh Jadnanansing
                2 March 2017
            
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Infographic: What Apps Mean For BusinessHere are some statistics that may help you decide on why your business should get an app.

                Alexandra Riabtsun
                1 March 2017
            
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