Article

Tom Jager
Tom Jager 7 March 2017

Tips to Help You Boost Your Organic Traffic

Improving the impact of your internet presence is a challenge and starting to boost your organic traffic can be the most difficult part. Sometimes, most of the challenges are at the beginning, so overcoming this first stage is a great step in outlining all future actions.

strategies one can use. With this in mind, starting to boost your organic traffic can be the most difficult part. However, sometimes, most of the challenges are in the beginning, so overcoming the first stage is a great step that will outline all future actions.

In the text below, you will find some great tips to increase the organic traffic to your website.

Tip #1: Create only outstanding content. Regularly

You heard this saying many times but we will repeat it again: content is king! That’s because only good-quality content can attract the viewers to the site, improve their experience, and convince to take action. However, we should also remember that while good content is good, it is not enough anymore because many of your competitors also have good content. Because of this reason, all content you post on your site must be outstanding to increase organic traffic.

The competition is getting fiercer as we speak, so you’ll need only great content to stay ahead. Here are some tips on how to create outstanding content for your website.

Tip #2: Optimize your content for personas, not Google

While the focus on Google optimization is still good, focusing on buyer personas will bring more organic content to your site. Google is not going to read your articles, people will. And if they do not find what they are looking for, they will never return. Of course, if you think about search engines first, all they will find is keyword-riddled nonsense. The content should resonate with the viewers to be effective and address their issues in the right way.

To achieve natural improvement of the SEO and more viewers to the site, you need to write your buyer personas and stick to the final description. See this Hubspot resource on creating a detailed buyer persona for the business to get started.

Tip #3: Improve your answers to the customers

All the articles on your website should describe the topic from every possible angle and be as useful for the viewers as possible. Even on content-based websites, chances are the viewers do not get all the information and data they need. That’s why the content should be written with considering all needs related to the topic. For example, blogger Brian Garnett said that when he worked for essay writing service, he did not only address the art of writing academic works but also shared tips for quicker research and completion (hacks). Additional useful information related to the topic certainly will contribute to popularity of the content. Your policy for writing articles therefore should be as follows: as detailed as possible, as useful as possible.

The reason for this is simple: people nowadays look for a lot of answers online, and it would be awesome if your site was among the first ones in the search results. But to get there, your content needs to provide answers that are truly useful.

Tip #4: Become a contributor to popular sites

Many reputable sites use contributors from lesser known reources to provide their original articles. It’s called guest blogging. This is a perfect way to gain access to a wider audience for you! By becoming a contributor to one of these sites, you can get more attention to your own website and potentially redirect some traffic to it. However, don’t think that becoming a guest blogger will automatically score you hundreds of new visits to your website – you should work for that by writing great texts!

Here are 9 ways to get more traffic from guest blogging from Convince & Convert that work.

Tip #5: Get your meta organized

Simple but effective: search engines look for keywords in the first sections of the content on your website, so if they don’t contain information about the user’s requests, the website will be buried in results on the twentieth page. To prevent this, a number of strategies can be employed, such as optimization of description, image titles, meta titles, keywords, and ALT. The most relevant keywords may be added to the first sections of the text to be identified by search engines (but remember to avoid making it a keyword-filled nonsense!).

Or, you can use optimization plugins to deliver these tasks (Yoast SEO plugin is a good choice if you are using WordPress).

The Bottom Line

Giving the viewers what they need (quality, useful, and insightful content) is the ultimate goal for everyone who needs to boost the organic traffic on a website. The tips described in this article are the most important ones that have proven their effectiveness, so use them to determine what works best.

The formula for traffic is simple: if you want more of it, you have to work for it. That means doing your best every time!

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