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What to Look For When Buying An Enterprise Mobile Messaging SolutionBefore buying an enterprise mobile messaging solution, Mobile Network Operators (MNOs) must ensure they understand essential messaging features including compliance and price to ensure they are making the right choice...

                Matthew Winters
                24 May 2017
            
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Cart Abandonment Rates Fall To 75.6% For Q1 2017 [Infographic]The global cart abandonment rate for the first three months of 2017 was 75.6%, a fall of 1.2% from the last quarter. This data is taken from more than 500 of SaleCycle's clients, and we have tracked abandonment...

                Graham Charlton
                24 May 2017
            
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5 Challenges To Overcome When Developing A Mobile Ecommerce SitePeople use their mobile devices to get information about literally anything while on the go. And when they shop, the mobile experience is highly likely to be part of it. So it’s very important to develop your online...

                James Cody
                23 May 2017
            
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8 Marketing Automation Mistakes And How To Avoid ThemAccording to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and...

                Richard Fallah
                23 May 2017
            
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Get Better Customer Feedback With These 7 Battle-Tested TipsIn this post, you’ll get seven actionable ways to ask for quality customer feedback so you can decrease churn, increase sales, and build stronger relationships.

                Kristian Jønsson
                22 May 2017
            
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Demystifying Artificial IntelligenceThe opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we are already experiencing how smart technology can complement rather than detract from digital...

                Giovanni Strocchi
                22 May 2017
            
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Marketing Experiments vs Tests: Why Marketers Need to Know The DifferenceBoth tests and experiments are critical for growth. But knowing the difference between these two approaches can help you advance your organization’s learning of what works to drive revenue. There’s a science to both...

                RJ Talyor
                22 May 2017
            
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A Complete Guide To Help Sales and Marketing Work On The Same Team''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

                Michael FitzGerald
                19 May 2017
            
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The New Era of B2B Sales and Content Marketing [infographic]Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the...

                Graeme Collins
                19 May 2017
            
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Using Machine Learning To Understand Your Customers BetterWhen retailers aim to collect more data about their customers, they follow larger sources of market information. Here are some notable examples of technological advancement in machine learning allowing retailers to...

                Niharika Singhai
                19 May 2017
            
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Facebook Trends UK: March & April 2017Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and...

                Jan Zajac
                19 May 2017
            
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The New '4Ps of Marketing'Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of...

                Daisy Kent
                18 May 2017
            
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4 Steps To Becoming A Digital EnterpriseYour transformation will be successful only when you identify and practice appropriate principles, embrace a dual strategy that enhances your business capabilities and switch to agile methodologies if you have not...

                Ronald van Loon
                17 May 2017
            
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Emojis for business: Helpful hack or unnecessary evil?There are emojis for just about everything these days, but why? A huge 92% of the online population use emojis, but should businesses be joining in with this trend? When are emojis an asset to marketing efforts and...

                Claire Wilson
                17 May 2017
            
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Dealing with website accessibility: prioritise rather than panic!Sometimes accessibility has negative connotations for digital teams. It reminds them of those tasks they should have done to make their website fully compliant with accessibility standards, but just didn’t have time...

                Michelle Hay
                17 May 2017
            
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Forget SWOT, The Pareto Rule Holds The Secret To Your Online SuccessOne of the most important principles I've learned is the so-called Pareto Rule. This principle holds particular importance for aspiring online entrepreneurs. If you are a Blogger, Digital Marketer, Amazon Seller...

                Alex Papaconstantinou
                17 May 2017
            
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How To Calculate Marketing ROICalculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know...

                James Loomstein
                16 May 2017
            
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5 Simple Steps To Improve Your Website’s SEOSearch engine optimization is a process. It's not a “one size fits all” nor is it a one-time solution to all your website woes. However, there are many SEO elements that you can fix yourself. You don’t have to be...

                On Yavin
                16 May 2017
            
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Demand For Digital Marketing Skills Outstrips SupplyA new report into hiring trends reveals a growing demand for digital advertising and marketing skills. The report, 2017 Marketing Hiring Trends, says 44% of companies are planning to hire more marketers in 2017. 

                Annette Staglieno
                16 May 2017
            
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6 Ways to Turn Customers into Brand AdvocatesNo matter how hard you try to advertise your brand, potential buyers will believe its existing consumers more. This means that you should try to turn customers into brand advocates. We present the 6 best ways how to...

                Micheal Gilmore
                15 May 2017
            
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How To Convert Followers Into Customers Using Instagram“But like, how many followers do you have?” – And, are you using Instagram for marketing to convert them into paying customers?

In the marketing world, there’s often a heavy emphasis on...

                Luisana Cartay
                15 May 2017
            
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How to Deliver IT Projects on Time and BudgetWe all know that large IT projects are often bound to fail or end up eating up enormous resources. And the more ambitious the project, the higher risks. So, what can we do to avoid costly mistakes?

                Arina Katrycheva
                15 May 2017
            
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Go International With Global Pages on FacebookGlobal Pages were invented with the purpose of simplifying social media presence of global brands on Facebook. Thanks to this feature, it’s easier not only to maintain your brand’s activities, but also to measure the...

                Jan Zajac
                15 May 2017
            
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Marketers Listen Up: Your Website Could Suddenly Cost BillionsMarketing is becoming a fascinating ecosystem. While it used to involve one department with a clearly defined skillset, today the team includes content writers, creatives, techies, trend-spotters and SEO experts, to...

                Robert Belgrave
                12 May 2017
            
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Things To Consider When Buying A Managed Dedicated ServerThere are several advantages of the dedicated servers and they are applicable for all kinds of users as well as businesses. This is why it is very important that you take note of these advantages and then decide on a...

                Bhavesh Koladiya
                12 May 2017
            
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