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How to find the perfect target market of your mobile app

How to find the perfect target market of your mobile app

In the current highly competitive environment, most app makers are worried about being successful and getting a significant share of the market. However, it is common for these app makers to not thoroughly research...

Marco Haddaoui
Marco Haddaoui 7 June 2018
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What Influences the Customer Buying Behaviour Online

What Influences the Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Jennifer Sanford
Jennifer Sanford 7 June 2018
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Hey, e-commerce vendors: some words of caution before you redesign your website

Hey, e-commerce vendors: some words of caution before you redesign your website

It seems every other month we hear of another website stepping up its game through a massive, million-dollar personalization initiative.

Michal Harel
Michal Harel 6 June 2018
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The Customer - The Center of the Board

The Customer - The Center of the Board

If Content is King and Strategy is Queen, then the Customer is the Center of the Board. At the heart of every brand is the customer, who if you are successful in reaching, engaging and retaining, will place you in...

Francesca Lloyd-McDavid
Francesca Lloyd-McDavid 6 June 2018
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The Data Borrowers

The Data Borrowers

Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better experience. The problem has been that too many...

Grant Coleman
Grant Coleman 6 June 2018
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Should your business only allow encrypted email?

Should your business only allow encrypted email?

In March 2017, the Independent reported that hackers were selling 25 million Gmail and Yahoo accounts. These sales were taking place on the dark web. In October of the same year, CNN revealed that a data breach at...

Edward Roesch
Edward Roesch 6 June 2018
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How to Advertise Your Business

How to Advertise Your Business

You may not have the bundle of cash to spend on marketing and advertising your start-up, but that doesn't mean there aren't effective ways to get your brand popular.

Priyanko Dasgupta
Priyanko Dasgupta 5 June 2018
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How to de-clutter and drive engagement with your presentations

How to de-clutter and drive engagement with your presentations

Spencer Waldron discusses how marketing and sales representatives can de-clutter and drive engagement with key presentations

Spencer Waldron
Spencer Waldron 5 June 2018
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The Various Tools Every Digital Marketer Should Have

The Various Tools Every Digital Marketer Should Have

An overview on various tools that are available for digital marketers that will come handy in their content creation, Search Engine Optimization as well as social media and email marketing efforts. The information...

Anthony Tisara
Anthony Tisara 5 June 2018
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Boost Your Sales: 5 Ideas For a Winning Cold Calling Script

Boost Your Sales: 5 Ideas For a Winning Cold Calling Script

Preparation is never a bad thing. Especially when you’re dialing a complete stranger.

Chris Orlob
Chris Orlob 5 June 2018
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5 Things Senior Marketers Can Learn from Sales Training

5 Things Senior Marketers Can Learn from Sales Training

Who says marketers can't learn from the sales team? Check out what senior marketers can learn from sales training.

Lisa McEwen
Lisa McEwen 4 June 2018
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10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
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Social Media Databases: The Best Practices to Design a Working Database

Social Media Databases: The Best Practices to Design a Working Database

The top-performing social networking sites including Facebook and Instagram require a perfect database design. Their user data, authentication data, user preferences, links between profiles, individual posts and...

Ariya Stark
Ariya Stark 4 June 2018
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What Are the Roles of an SEO Expert?

What Are the Roles of an SEO Expert?

If you want your website to perform, you have to invest more in SEO. This is the only way you will be able to get a website or blog that ranks well in search engine results and one that gets loads of relevant traffic.

maria jones
maria jones 1 June 2018
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Social CRM: Top Three Business Benefits

Social CRM: Top Three Business Benefits

These days, it seems like an increasing number of people are using social media for one reason or another. Is your business taking the best advantage of social media to promote company products and services? No? Then,...

Emma James
Emma James 1 June 2018
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4 Mistakes Small Businesses make in Social Media Marketing

4 Mistakes Small Businesses make in Social Media Marketing

“Why is it not advisable to target all social media platforms?” is a question rarely asked by small business owners. All the social media platforms have their own target audience and your business has its own target...

Jasmeet Singh
Jasmeet Singh 1 June 2018
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How to Create Landing Pages That Convert

How to Create Landing Pages That Convert

It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is...

Georges Fallah
Georges Fallah 1 June 2018
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Seamless Customer Experience for Telecoms: A Practical Approach

Seamless Customer Experience for Telecoms: A Practical Approach

In this age of data and convenience, customers across the globe are getting used to great customer experience from numerous companies. Big names such as Google, Apple, Amazon, and many others lead the way when it...

Ronald van Loon
Ronald van Loon 31 May 2018
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Growth Hacks for Emerging Startups Using Email Marketing

Growth Hacks for Emerging Startups Using Email Marketing

Email marketing can be a great tool for customer acquisition, driving conversions and even increasing website traffic. The trick to making a successful email strategy lies in optimization of the various elements that...

Sahil Kakkar
Sahil Kakkar 31 May 2018
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Five essentials for a start-up business launching a new website

Five essentials for a start-up business launching a new website

So, you’ve got a great product or service and you’re ready to go out there and sell it. But how much have you thought about the marketing strategy you are going to employ? Here are some top tips for start-ups looking...

Keith Tully
Keith Tully 31 May 2018
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Why there’s more to the BIMA Awards than pure digital

Why there’s more to the BIMA Awards than pure digital

Enter this year’s BIMA Advance Awards for Talent and Inclusion & Diversity and get 20% off with Digital Doughnut.

Rachel Johnson
Rachel Johnson 30 May 2018
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Forget Metrics: This is what you should look for in influencers.

Forget Metrics: This is what you should look for in influencers.

Marketers love metrics...no surprise there This can make it difficult when it comes to considering what really matters when it comes to influencer selection. In this article, we go beyond metrics and outline...

Owain Williams
Owain Williams 30 May 2018
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Why every UK business should consider cyber security in 2018

Why every UK business should consider cyber security in 2018

Running a business in the digital age offers many opportunities and new and exciting ways of doing business. However, this also comes with the very real risk of data leaks and other potentially damaging cyber attacks....

Gary Addison
Gary Addison 30 May 2018
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Smart contracts enhance affiliate marketing

Smart contracts enhance affiliate marketing

Cryptocurrency is a trending topic nowadays as it is slowly being incorporated into every business, just like the internet did over time. There are numerous digital currencies including Bitcoin, Litecoin and Ethereum....

Edward Roesch
Edward Roesch 30 May 2018
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How to Get Awesome Press Links for SMEs

How to Get Awesome Press Links for SMEs

How do you go about securing quality press and links on a mass scale with a limited budget? This is a common challenge facing many SMEs, and stressing PR managers out across the industry and one that we'll tackle...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 30 May 2018
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