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Building Your Digital Transformation Dream TeamDigital transformation doesn’t have to be a costly exercise. Organisations can set up teams to accelerate digital transformation without making significant investments in resources by following five key steps. 

                Nick Pike
                17 May 2018
            
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How Blockchains are Disrupting B2B IndustriesBlockchains are transforming many industries beyond just revolutionizing digital currencies. While a large part of our focus is on how blockchains can empower a new form of “digital currency”, many other industries...

                Niharika Singhai
                17 May 2018
            
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The Relation Of Product Information Management (PIM) To Retail SuccessToday every product has a variety of information, and each piece of product information is vital to influencing buyers. Every buyer now does in-depth research before purchasing. When you deal with tens of thousands of...

                Rajneesh Kumar
                17 May 2018
            
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8 Ways in Which You Can Revolutionize Your Advertising Techniques with Digital Signage AdvertisingBusinesses can greatly benefit from the use of digital signage for their advertising and marketing efforts. Here are ways in which you can use digital signage boards to transform your business. 

                Karen Anthony
                16 May 2018
            
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5 Crucial Ways to Save Your Startup from Cyber AttacksBeing a business can be challenging, and that fact is no different for statups in the digital age. Communication and eCommerce have revolutionized the way we conduct business, however, the very thing that benefits us...

                Nick Rojas
                16 May 2018
            
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If you think Customer Experience is just for B2C projects, it’s time to think againAnna Soisalo, Strategy VP at Smart Design, explains how customer experience is now an urgent priority for B2B engagements — not just B2C — in every sector of modern business and innovation.

                Anna Soisalo
                16 May 2018
            
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3 Spine-Tingling Mobile Innovation TrendsMobile innovation is getting increasingly exciting lately - here are our favourite trends.

                Digital Doughnut Contributor
                16 May 2018
            
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Why Is Everyone Talking About Digital Marketing?Digital marketing is the use of electronic media for the promotion of products and services.  It has become essential for the success of business in today’s world. There is no denying that internet has taken the world...

                Muhammad Ali Khan
                16 May 2018
            
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Are Brands Forgetting their Users?Drowning in the ever-flowing sea of content, it’s time the user fought back. When it comes to branded messaging, the audience is too often being forced to consume rather than willingly choosing to interact.

                Stuart Stubbs
                15 May 2018
            
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What is a Progressive Web App (PWA) and why does my business need one?With Google’s implementation of the Mobile First index, whereby a brand’s mobile website is to be the default listing in the Google search results, it is clear that designing a great mobile user experience should be a...

                Alaina Roberts DipM MCIM CM
                15 May 2018
            
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7 Steps To Succeed In Multiple Channel Retail [Infographic]Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. This infographic summarizes the key steps to get ahead in multi-channel retail. 

                Rajneesh Kumar
                15 May 2018
            
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The Extra FactorThe way in which marketers frame their offering radically impacts their conversion rates/ Our new series, When Push Comes To Nudge, breaks down nudge theory and gives bite-sized insights for marketers to add to their...

                Digital Doughnut Contributor
                15 May 2018
            
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How AI- Based mobile app development will evolve in 2018After revolutionizing the world of mobile apps in 2017, AI-based mobile apps are all set to create an impact in 2018 as well. 2018 is already said to be the year of personalization, which sets the base for the year to...

                James Grills
                14 May 2018
            
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Top 5 Factors Google Looks for Evaluation of links for SEOInbound links are an asset when it comes to online marketing. Your website receives authority when a link is pointed to your website. Here are the five points you need to know about your links and how it affects your...

                Sunita Rajput
                14 May 2018
            
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Looking good from all angles: why rich media is such an effective marketing tool for online retailersUntil a few years ago, brands tended to take loyalty pretty much for granted. Whether it was Kellogg’s for cornflakes, Persil for washing powder or Nike for trainers, shoppers would pick a favourite and stay with it...

                David Brint
                11 May 2018
            
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Masterbrands – ultimate goal, or dangerous distraction?Masterbrands – where a specific overarching brand name serves as the main anchoring point on which all underlying products are based – have clear commercial benefits. These extend far beyond their ability to encourage...

                Jamie Matthews
                11 May 2018
            
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How Mobile AI Will Transform Our LivesThe age of Artificial Intelligence (AI) is almost upon us. Rapid developments in machine learning have allowed us to build better, smarter machines that are capable of making decisions and handling tasks similar to...

                Ronald van Loon
                10 May 2018
            
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Switching off from social: Is it customer centric or self-serving? Recently pub chain J D Wetherspoon announced that it was quitting social media because “people spend too much time on Twitter, Facebook and Instagram”. This idea of “switching off” is a common discourse in current...

                Sam Bettis
                10 May 2018
            
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Still organising emails into folders? Then STOP!!!Here's a quick productivity tip to make your days just a little bit easier and more efficient...

                Digital Doughnut Contributor
                9 May 2018
            
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How retailers can drive more mobile commerce conversionsMobile traffic is now close to, or higher than desktop for many retail sectors, but there's often a gap between traffic and sales on mobile devices. So what can retailers do to convert more of these mobile...

                Graham Charlton
                9 May 2018
            
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First 5 Steps In Branding Your Business Have you ever thought about starting your own business and being your own boss, if so here are five step to implement when doing so. Just remember, the more successful I got it seemed the more lucky people said I was....

                Angelo Zammit
                9 May 2018
            
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It’s good to talk: key takeaways from RSA conference 2018The RSA Conference is an intense experience but - just like with endpoint security - once you analyse all the unfiltered data coming at you, you get a great insight into where security is headed and what your...

                Rick McElroy
                9 May 2018
            
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How to Write Awesome B2B Content Without Sounding Like a RobotAs a content writer, you surely know that the aim of the game is knowing your audience and crafting your message in a way that strikes a chord. If you are like many other writers out there, the idea of writing content...

                Kevin Svec
                8 May 2018
            
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The 3 Steps to Make Sense of the User JourneyLife would be easier for marketers and merchandisers if a person came to their website, found what they were looking for and checked out without distraction. Conversion rates would be near 100 percent and everyone...

                Greg Moore
                8 May 2018
            
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We Want an Extension! Data Governance Under the Spotlight as GDPR LoomsEnsighten, the global leader in data privacy and omni-channel data management, today unveiled research suggesting that with just four weeks to go, 61 percent of marketers would apply for an extension to GDPR, if it...

                Ian Woolley
                8 May 2018
            
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