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8 Trends in the Enterprise Mobile App Development in 2019 and beyond

8 Trends in the Enterprise Mobile App Development in 2019 and beyond

Mobile app development has already simplified a lot of things for enterprises. Now, advanced technologies like AR, VR, AI, ML, IoT, and wearable devices are taking this simplification several steps ahead. They are the...

sofia coppol
sofia coppol 11 April 2019
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Creating a Winning Media Plan

Creating a Winning Media Plan

Today’s mobile shopper journey has changed the way brands communicate with their audience forever. Endless touchpoints create even more opportunities to reach potential customers. The key is to develop a media plan...

Mark Burgess
Mark Burgess 10 April 2019
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10 Ways To Promote Your Mobile App Through Social Platforms

10 Ways To Promote Your Mobile App Through Social Platforms

Here are 10 great strategies to use social platforms correctly if you are looking to promote your mobile app and generate downloads.

Rahul Som
Rahul Som 10 April 2019
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8 Technical Factors to Consider in Web Design and Development

8 Technical Factors to Consider in Web Design and Development

Designs that effectively convert require technical know-how with concepts that are explained in a way that even non-technicals would understand. It takes more than creating a clean design, although this is also...

Patricia Gonzales
Patricia Gonzales 10 April 2019
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Has More Become Less?

Has More Become Less?

One thing is certain, everyone is being interrupted to death. With the exponential rise in mental illness, this is literally true. How much do we think of the recipient before pumping out another marketing blast? Our...

Rod Banner
Rod Banner 9 April 2019
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Why Fashion Retail Should Go Online First

Why Fashion Retail Should Go Online First

There has been a massive shift from brick-and-mortar retail to e-commerce. The reason is fairly simple: the fashion industry is focusing on consumer behaviour – and consumers are increasingly staying online.

Eric Jan C. van Putten
Eric Jan C. van Putten 9 April 2019
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The Intermediate Guide to Social Media Outreach

The Intermediate Guide to Social Media Outreach

Social media outreach can mean many different things to different people, so it is difficult to give one simple universal definition. Commonly, it is used to mean building and maintaining relationships with new and...

Digital Doughnut Contributor
Digital Doughnut Contributor 9 April 2019
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Domain Authority 2.0: What's New?

Domain Authority 2.0: What's New?

This blog post looks at all of the changes to domain authority 2.0 and how it has affected different domains.

Emma Hull
Emma Hull 8 April 2019
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How your Brand can Navigate in a World of Mistrust, Misinformation and Multiple Mindsets

How your Brand can Navigate in a World of Mistrust, Misinformation and Multiple Mindsets

We live in contradictory and conflicted times, with ongoing debates around diversity, inclusion, gender equality, identity and hot-potato culture. What’s more, consumers no longer trust brands without serious...

Samantha Fletcher
Samantha Fletcher 8 April 2019
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From McMartech to mindfulness: 5 key takeaways from MarTech West

From McMartech to mindfulness: 5 key takeaways from MarTech West

MarTech West held in California last week saw the launch of the latest Marketing Technology Landscape map, followed by keynote presentations from an array of speakers from companies including IBM and PwC. There was...

Linus Gregoriadis
Linus Gregoriadis 8 April 2019
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5 Powerful Facebook Ad Targeting Strategies

5 Powerful Facebook Ad Targeting Strategies

By following these 5 powerful Facebook ad targeting strategies, you’ll get your message through in no time.

Benjamin Arie
Benjamin Arie 5 April 2019
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10 Deceptive Metrics That Fool E-commerce Businesses

10 Deceptive Metrics That Fool E-commerce Businesses

Online metrics matter, especially to e-commerce. But some metrics just don't make sense, here are 10 of the most deceptive metrics that fool e-commerce analytics reports.

John Anderson
John Anderson 5 April 2019
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How to Maximize the ROI of Your Influencer Marketing Campaigns

How to Maximize the ROI of Your Influencer Marketing Campaigns

Let’s take a look at the ideal investment in influencer marketing, and how much ROI you should expect.

Brandon Brown
Brandon Brown 5 April 2019
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Watch and learn - how the Asian ecommerce market is shaping affiliate marketing globally

Watch and learn - how the Asian ecommerce market is shaping affiliate marketing globally

The rapid increase in consumer spending in Asia signals a ripe opportunity to explore affiliate marketing strategies, which can account for anywhere between 5% to 30% of a brand’s online revenue. As Asia speeds ahead,...

Sarah Gilbertson
Sarah Gilbertson 4 April 2019
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Why Points of Interest are the Crown Jewels of Accurate Location Data

Why Points of Interest are the Crown Jewels of Accurate Location Data

Mobile offers a unique asset in the form of location targeting and profiling. But with so many companies claiming to offer location data capability, how can marketers be sure that it is genuinely and reliably...

Charlie Smith
Charlie Smith 4 April 2019
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7 Reasons Why Content Marketing Is Important! Number 7 Is a Must Read!

7 Reasons Why Content Marketing Is Important! Number 7 Is a Must Read!

2018 was really the year of great content marketing strategies. The fact that 58% of marketers of the world were spending more money on the creation of content in the year 2018 according to a study by Content...

Sumit Gharal
Sumit Gharal 4 April 2019
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A Global View for Adtech

A Global View for Adtech

The UK is one of the beating hearts of the adtech industry, with a thriving start-up scene and a number of industry leaders based in Britain. Broadcasters are turning their inventory programmatic and AI at use in...

Mike Shaw
Mike Shaw 4 April 2019
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Uncovering the Dark Side of Influencer Marketing

Uncovering the Dark Side of Influencer Marketing

With significant quantities of money now flying around, a small group of people have resorted to fraudulent activity in the hope of attaining a lucrative deal. This article will help to explain how you, as a marketer,...

Ed Brew
Ed Brew 3 April 2019
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The Essential Steps to Optimising Your Email Marketing Campaigns in 2019

The Essential Steps to Optimising Your Email Marketing Campaigns in 2019

In the massive ocean of competition that is email marketing, it’s hard to see significant growth using run of the mill tactics. You need to make sure you stand out and connect with your audience with a personalised...

Oleh Koropenko
Oleh Koropenko 3 April 2019
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6 Proven Ways to Integrate SEO and Email Marketing

6 Proven Ways to Integrate SEO and Email Marketing

Sometimes, the connection between certain aspects of digital marketing isn’t always obvious - like with SEO and email marketing. However, this doesn’t mean the link doesn’t exist. Want to learn how to integrate email...

Raul Harman
Raul Harman 2 April 2019
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How Your PIM Systems & Data Can Be The Foundation For IoT In Retail

How Your PIM Systems & Data Can Be The Foundation For IoT In Retail

Exposing product data to customers, previously only available to employees, through IoT middleware and smart packaging can enable multiple IoT applications that deliver intelligent and delightful customer experiences.

Aarti Sharma
Aarti Sharma 2 April 2019
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The Biggest Social Media Advertising Mistakes in 2019

The Biggest Social Media Advertising Mistakes in 2019

Social Media Advertising can be a powerful marketing tool for driving engagement, web traffic, and conversions. But are these mistakes keeping your campaigns from performing their best?

Kaitlyn Delaney
Kaitlyn Delaney 2 April 2019
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Seven Questions You Must Ask Before Investing in Marketing Automation

Seven Questions You Must Ask Before Investing in Marketing Automation

Considering adopting a marketing automation platform? Read this first

Leonie Mercedes
Leonie Mercedes 1 April 2019
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Instagram: The 10 Best Tools for 2019

Instagram: The 10 Best Tools for 2019

Instagram is not just a platform for interaction between users, but also a "gold mine" for marketers and influencers. And if you want to make the most of the potential of social media, here is a list of the...

Wanda Mooree
Wanda Mooree 1 April 2019
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Making Omnichannel Engagement Much More Than an E-receipt

Making Omnichannel Engagement Much More Than an E-receipt

Grant Coleman, VP and Market Director, UK, SC and MEA discusses what an effective omnichannel approach looks like in order to gain the loyalty of today’s consumer.

Grant Coleman
Grant Coleman 1 April 2019
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