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How to inspire loyalty in an Amazon-dominated world In a time of choice abundance, poorly targeted marketing is not enough to satisfy increasingly demanding shoppers. To earn their loyalty, brands and retailers need hyper-detailed alignment with their needs. 

                Raj Badarinath
                25 April 2019
            
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B2B Data Enrichment Strategies to Drive 100X ResultsData Enrichment is a must for business as it helps maintain and enhance your lead list. You can stay in touch with existing customers and yet reach out to new clients. Having enriched data by your side you will not...

                Sofia Wilton
                25 April 2019
            
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Content Audit: Surefire Way to Improve Your ResultsThere’s no better way to start a new campaign than based on the results of an SEO content audit because from all the experiments you ran throughout the year, you’ll be able to replicate the strategies that worked and...

                Lorraine Pavel
                25 April 2019
            
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How Travel Websites Can Increase Online Bookings​In this post, we’ll look at some of the key features and tactics used by the top online travel sites to improve conversion rates. 

                Graham Charlton
                24 April 2019
            
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New to PPC – 5 Best Practices the Experts Swear By Does your small or medium-size business have a website? Most likely, and you’ve probably taken some steps to drive traffic your way including SEO, email marketing, and social media engagement. But if you’re looking to...

                Kenneth Andrew
                24 April 2019
            
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Mobile UX: Focus on User Engagement Over CreativityThese days mobile app design is not just about presenting creative and vibrant graphic art. No matter how attractive your visuals are but if the app doesn't address users’ expectations, it is worthless.

                Piyush Golani
                23 April 2019
            
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Do's and Dont's of Email OutreachContacting people via email seems simple enough, right? Sure, however, successful email outreach requires adherence to some ground rules. Sticking to the following do's and don'ts should make all the...

                Yasmine Dehimi
                23 April 2019
            
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4 Ways to run Your Digital Content Strategy Like a News Publisher (as Told by a Former Journalist)Modern content creators know they have to be creative if they want to reach customers. Thinking like a media publisher unlocks opportunities for content that helps your customers, and boosts engagement. Here are...

                Bronwynne Powell
                23 April 2019
            
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Link Reclamation & Link Roundups: Two leading assets of SEO The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits...

                saranya mvs
                22 April 2019
            
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How to Leverage Events in your Lead Generation Strategy?Events are a great source of leads which makes them worth including in your lead generation strategy. But how to make them work in your favor? Read our guide and learn how to truly leverage events in your lead...

                Urszula Nowak
                22 April 2019
            
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Inspiring Women - How to be Technology Marketing Rock StarsI’ve always had a passion for technology, and it has only grown living in Silicon Valley. Drawn to the creative side of work in technology, I knew a role in marketing would be a great fit for me. Throughout my career,...

                Christine Paras
                22 April 2019
            
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Don’t start your project with an MVP!When starting a project, many entrepreneurs struggle to decide whether they should create a proof of concept (PoC), prototype, or minimum viable product (MVP). What’s even more problematic is that all these terms are...

                Berenika Teter
                19 April 2019
            
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How to use Online Quizzes to Collect Leads and Grow Your AudienceAs you’re probably already familiar with the importance of lead generation to your business, here’s a step-by-step infographic to introduce you to the lead generation potential of online quizzes.

                Marko Mijatovic
                19 April 2019
            
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Web Design Stats You Need to Know - and How to Leverage These for Your AgencyHow do you keep building value for web design clients? More importantly, how do you communicate that value to clients? 

It’s a common question by most web design agencies.

                Itamar Gero
                18 April 2019
            
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Dynamic Retargeting on FacebookHow to set up advertising for already interested users: tips from Aitarget and their experienced e-commerce clients

                Olga Loginova
                18 April 2019
            
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7 Tips For Finding Your eCommerce NicheHere are 7 tips for finding your eCommerce niche, and what you’ll need to do to avoid becoming another generic, faceless merchant in a sea of competitors.

                Benjamin Arie
                17 April 2019
            
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Understanding Searcher Intent: How to Use It to Boost SEO RankingsSEO is no longer about selecting the keyword terms with the highest search volumes. To satisfy a user’s query, you also need to understand the intent behind the term used.

                Helen Armour
                17 April 2019
            
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The Long Versus the Short: Newsjacking Advertising Campaigns by Martin Smith, Twelve Agency CEOs who are in the driving seat on average for a year and a half, are notorious for their short-termism in search for immediate-term legacy – a commonplace business complaint. Adland, on the other hand, is obsessed...

                Mia Williams
                17 April 2019
            
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Key Steps to Unlocking High Performance EcommerceIn this time of extraordinarily rapid change and innovation, it is perhaps harder than ever before for brands to stand out and stay ahead of the curve. An almost perfect storm of disruptive technology, demanding...

                Simon Hall
                16 April 2019
            
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Your complete guide to using PPC KeywordsThe PPC model or Pay-Per-Click model is one of the most effective ways to increase traffic to your website and generate leads for your business.

                Nikhil Kurode
                16 April 2019
            
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Writing a Marketing Plan - What do You Need to Consider?When you run your own business, you can often get overwhelmed with everything that you have to do. Marketing can often be one of those activities that can fall to the back of the queue but is often the most important,...

                Helen Cox
                16 April 2019
            
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It Takes a Village…Part 2  Collecting a large following on one social media platform is not an easy task to achieve…it takes time and effort. That said, the ability to diversify across multiple social platforms enables influencers to reach a...

                Rick Barron
                15 April 2019
            
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Now's The Time To Embrace AR & VR for Brand Activation. Why?It's time for savvy marketers to jump aboard the AR/VR hype train before it's too late. These exciting, engaging and beautiful technologies are only now truly showing us how hugely powerful they are for...

                Jane McConnell
                15 April 2019
            
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The Battle of the Brands: How Established Brands Can Step Up to Their ChallengersEstablished brands were products of the Industrial Age, and became masters of it. But in the Information Age, the rules have changed.

                Simon Callender
                12 April 2019
            
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How To Protect Customer Privacy In The Digital EraHere’s how to protect customer privacy in the age of data breaches, and what your team will need to do to ensure IT integrity across the board.

                Benjamin Arie
                12 April 2019
            
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