Marko Mijatovic
Marko Mijatovic 19 April 2019
Categories B2B, Content, Email & eCRM

How to use Online Quizzes to Collect Leads and Grow Your Audience

As you’re probably already familiar with the importance of lead generation to your business, here’s a step-by-step infographic to introduce you to the lead generation potential of online quizzes.

Whatever your industry or niche might be, one thing is for sure -  the main goal of your business is likely to revolve around collecting more leads, growing your audience and, consequentially, getting more sales.

Chances are high you’ve already tried many different ways to collect leads. From popups and newsletters to ebooks and whitepapers, the possibilities abound. Still, did you know that online quizzes can also be an extremely effective means of collecting leads?

As you’re probably already familiar with the importance of lead generation to your business, here’s a step-by-step infographic to introduce you to the lead generation potential of online quizzes:


As can be seen from the infographic above, there are 10 essential steps to using quizzes to collect leads and grow your audience. Let’s briefly explore each of the 10 phases of the process, from quiz ideation and creation to promotion and lead generation.

1. Define your target audience

The first step in the ideation stage of quiz creation is to define your target audience. This is essential as, in order to create a quality quiz, you need to know who you’re going to be targetting with it.

Please note that the term “target audience” is much narrower than the term “target market” and refers to people your marketing efforts are directly aimed at.

2. Determine your end goal

Second, you need to decide on the main goal behind your quiz. Do you simply want to educate your readers or are you looking for something more specific in return?

Since we are talking about generating leads here, what kind of information are you looking to obtain? Just the name and email? Phone number? The great thing about quizzes is that you can obtain much more detailed information about your users such as their consumer behavior, demographic information, attitudes, and opinions.

3. Come up with an interesting quiz topic

Not just any quiz topic, of course, the topic your audience will love and eagerly engage with.

To do so, you need to figure out where your target audience spends their time (Facebook, Reddit, Quora, etc.), what their interests are, do they have any questions that need answering, and so on. Then simply turn those findings into relevant quiz topic ideas.

4. Think of a click-worthy quiz title

One of Copyblogger’s studies has shown that 80% of people read your title but only 20% of them will go on to read the remaining content. The same is true of online quizzes so make sure your title is alluring enough.

5. Write engaging quiz questions and answer options

There’s no use in the most click-worthy title that will get people to start taking your quiz if your questions and answers aren’t good enough to keep them engaged until the end, right?

Since studies have shown that 65% of people are visual learners, you might consider using image answer options where possible to keep them better engaged.

6. Create a compelling landing page

They say landing pages are the cornerstone of online sales. Not just sales, you can use landing pages to promote a product, generate leads, make an announcement, offer a discount, and much more. Plus, if you optimize it properly, it could lead to a 300% higher conversion rate.

7. Customize your quiz design

For the best lead generation results, your quiz needs to be visually appealing too. Make sure to take advantage of all the quiz customization options, from font size and color to backgrounds and image answers.

8. Integrate the quiz with an email automation tool

Using an email automation tool in combination with your quiz enables you to send specific follow-up emails to different groups of leads, based on the answers they’ve provided to some of your quiz questions.

9. Embed the quiz on your website

Embedding the quiz on your website or blog is beneficial for two reasons - (1) you’ll have an engaging and interactive piece of content on your site and it will (2) generate leads for you.

10. Promote the quiz on Facebook

There’s no point in crafting the best quiz out there if nobody’s going to take it or even know about it, right? That being said, your mission doesn’t end once you’ve created and published your quiz - you still need to get it out there in front of your audience.

There’s hardly a better way to promote your quiz than to do it on Facebook. It’s undeniable that Facebook and quizzes go together really well. So well, in fact, that 84% of quiz social media shares happen on Facebook.


Hopefully, the infographic above has introduced you to the true lead generation potential of quizzes and shown you how you can incorporate quizzes into your marketing strategy. By following the 10 steps described above, you should be able to effectively collect leads and grow your audience.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
Five Ways to Gain Maximum Return on Your Videos

Five Ways to Gain Maximum Return on Your Videos

Without question, our collective appetite for video is fuelling more video-centric experiences online. Video’s ability to impart both emotional and practical information makes it a win-win for brands and consumers...

Juli Greenwood
Juli Greenwood 2 July 2024
Read more