Article

Sumit Gharal
Sumit Gharal 10 December 2018

Why Lead Generation Is Important For Your Business

Lead generation is the most talked about topic in the marketing world. But what is Lead generation? How does it help? what are the techniques used to generate more leads? Get answers to these questions and more through this blog today.

Be it a small startup business or a big multi-million dollar business, Lead Generation is the only common word which is used the most by the marketing and management team of any company. Lead Generation is actually what gives meaning to even run a business. It is like the blood in the veins of an organization. So what exactly is Lead Generation? First, let us learn what is a lead?

What Is A Lead:

A lead can be anyone(Typically a person) who has expressed his/her desire in your products or services. A Lead can come through many sources such as your website, through word of mouth, or even through a phone call. Digital Marketing Solutions which direct traffic to the website, improve search engine rankings, and increase web referrals account to an astounding 93% of leads.

What Is Online Lead Generation:

It is the most important aspect of Online Marketing which refers to developing the interest of a possible consumer by providing them the information about your products or services. Lead generation is basically developing an interest in a person so much so that he/she contacts you for more information and perhaps even end up buying it.

Lead generation is a start to the process which ultimately leads to a possible customer transforming into a regular customer down the line. So having a lead generation strategy is imperative for you and your business.

Image: Lead To Customer Journey

Why Is It Important:

The vast majorities of salespeople are losing the will to work in the area when they think they have reached the limit of companies and people to sell their products to. This, of course, is not true and hardworking salespeople are trying to find a solution to the problem by targeting the right group with the help of Online Lead Generation.

Businesses today are heavily depended on Lead Generation as it enables the websites of such businesses to generate more traffic which may lead to the further conversion of such found Leads into Customers. This leads to an increase in conversion rates helping a business gain huge profits in the process. Google has made the process of connecting the consumers and the providers very simple helping the prospects find exactly what they need online and also for the providers to showcase their products and let the world know how different their products and services are from their competitors.

So, when a potential client is looking out for something they need and your website distinctly grabs the attention of the client the chances of conversion shoot up sky-high automatically. A quality and funneled lead generation process will definitely make it easier on both the client and the business side by getting exactly what they need online.

Important Tactics For Lead Generation

1) Content Marketing:

“ Content is King”, this was the topic of the essay which was written by Bill Gates and was published on Microsoft Website. He stated in it “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”. And these words are coming true after nearly two decades after as blogging and content marketing are the very best methods of generating leads. Content marketing attracts and provides knowledge to the interested audience about what you. Business has to offer to the audiences. What this does is that it makes the work of the sales team a bit easier by helping them gather relevant leads with prior knowledge of their products and services.

2) Social Media Marketing(SMM):

Social media is rising and is probably the most widely recognized platform to promote your business. Through social media means it is easy to get quick popularity and also to know the potential leads which is very necessary.  SMM(Social Media Marketing) has increased its reach from being just a means to connect people online to become the biggest hub of connecting people to the products and services they need.

3) Hiring A Lead Generation Specialist:

Getting yourself a lead generator will definitely help you get new leads with the ones you already have. As the legendary Bruce Lee said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”. Lead generators have been working and polishing their skills and have perfected in providing the one most important thing that is there for most businesses which are to generate new leads from outbound marketing using cold calls.

4) SEO(Search Engine Optimization):

Search Engine Optimization(SEO) is an essential process which is done to rank websites. The Better the rank of your website the greater the chances are of a business website to be visited by a bigger and relevant traffic. More traffic means more leads and if these leads get converted than there is no stopping your business from reaching new heights.

These were some of the processes which help in Lead Generation. PPC, Web Design & Development, and remarketing are also other online Lead Generating activities. The market today is undergoing a lot of changes day in and out. All this is because of the everchanging algorithms of search engines and various Digital Marketing tools. Also, many companies still prefer the traditional way of lead generation rather than the digital way. Businesses have to understand that the way people trust and buy things is changing rapidly. Hence companies that do not follow such important and updated trends of lead generation are at risk of being overtaken by their competitors who prefer the online way of generating leads.

Lead generation is a very cost-effective and result providing solution to all businesses who are facing problems in raising the bar of their business. Generating Leads also helps a company build a tighter relation between the sales and the marketing team as they have to work with each other side by side for the development of their company and themselves as well. Lead generation can also be made possible by employing various new Digital Marketing techniques available in the market now. Most of the Digital Marketing agencies provide Digital Marketing services which help clients to get the leads they deserve through content marketing and social media marketing. A 360° web and Digital Marketing partner is a must if a company wants to generate new leads and stay ahead in the competitive world. So, more qualified leads, more the customers, more the profits, this is why exactly lead generation is important for your business.

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