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Marketing Approach for Early-Stage CompaniesJohn Wanamaker once said that half of the advertising budget he spends is wasted, he just doesn’t know which half. When it comes to early-stage companies, the most important thing is to create a strategy that wastes...

                Ivan Brozovic
                22 November 2016
            
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Maximize Your Holiday MarketingThe holiday commercials are running, store shelves are full of gifts and it won't be long until the Christmas tree lots open. Any retail or hospitality business knows, this is busy time of year.

                Charlotte Chipperfield
                22 November 2016
            
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Why You Should Get Your Inbound 2017 Strategy Started NowIt’s that time of year again: sleigh bells are ringing, and chestnuts are roasting on an open fire. While I continue to combat my co-workers about waiting until after Thanksgiving to play Christmas music (Thanksgiving...

                Shelby Catalano
                22 November 2016
            
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Benefits of ERP - Enterprise Resource Planning SoftwareIn modern business environment where any company requires making use of advanced techniques to improve efficiency within the enterprise and also attend to client needs in a better way, using ERP software solutions is...

                Manoj Gupta
                18 November 2016
            
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How Are Emailing Habits Changing?The rise of mobile truly means rise for email too. But the emailing habits are continuously changing, so keep an eye on how your subscribers prefer to read your emails! 

                Roland Pokornyik
                18 November 2016
            
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Gamification: Do You Need It in Your Marketing Tool Kit?What is "Gamification"? Is it something you should be using in your marketing strategy and what does it mean in the context of customer referrals?

                Angela Southall
                17 November 2016
            
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3 Ways to Improve Your Native Advertising CampaignsThe world of advertising is shifting to ads that have the same look and sentiment as the content a user is already consuming, marketing messages that seamlessly blend in with the user experience so they're less...

                Janine Pares
                15 November 2016
            
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Tips for Creative & Effective Email DesignsYou can only stand out from the competition with your emails if you deliver high quality, super relevant and stylish email templates to your audience. Check out our email design tips and make more with your next email...

                Roland Pokornyik
                15 November 2016
            
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Content Marketing Tips From The Younger GenerationHey, remember the good old days before smartphones? That golden age where you actually had to use a landline to contact friends, use paper maps and log on to a whirring desktop computer to access the Internet? Well...

                Ben Hollom
                15 November 2016
            
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How Misunderstanding Equality Keeps Brands IrrelevantYou might have seen the popular cartoon image floating around on various social media channels depicting Equality vs. Equity. The image shows contrasting images of three people of different heights: one side shows all...

                Kevin Adema
                14 November 2016
            
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Content: The Digital Elixir…If you want to realize engagement through enabled dialogue, you have to understand the why of people. 

                Kevin Adema
                14 November 2016
            
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The Impact of Bad Customer Experience on Your BusinessIt’s cornerstone knowledge that good customer service is crucial in keeping a business alive and well. But apart from lost customers, what other impact does a bad customer experience have on your business? 

                Sophia Skinbjerg
                10 November 2016
            
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A New SEO Era is Upon UsI recently broke all the SEO rules and still got a brand new website's web page and a some posts from a new blog high search rankings for their main keywords.  I share how I did it in this post with screenshots of...

                Steven Rich, MBA
                9 November 2016
            
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Ecommerce - Digital Modernization Of Supplier On-BoardingSupplier on-boarding is a major aspect in the e-commerce sector, which demands digital modernization.  Let’s look at the need for this digital transformation and modernization in the e-commerce supplier on-boarding...

                Vidur Kaul
                9 November 2016
            
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#EmptyDesk - Why a Responsive Marketing Campaign WorksUnderstanding the power of Responsive Marketing in a digital first world 

                Brad Chuck
                8 November 2016
            
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Beware the Digital Candy Aisle Like many of you reading this article, I’ve spent years handling all sorts of digital campaigns and programs ranging from microsites to social media, loyalty programs to response-based campaigns, and so on. Trust me—I...

                Kevin Adema
                3 November 2016
            
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What Is the Future of Data Warehousing? Most savvy businesses now understand that they must be customer-obsessed to succeed. They must have up-to-the-second data and analytical information so that they can give their customers what they want and provide the...

                Ronald van Loon
                3 November 2016
            
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What Businesses Can Learn from Basketball CampsNo secret: today’s business climate is different and, continues to change...rapidly. Like never before, corporate cultures have to adapt to ever-present challenges of not only staying current with technology but also...

                Kevin Adema
                2 November 2016
            
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Why Email Marketing Remains to Be an Important Piece of the Marketing PuzzleWith the rise of new platforms to engage consumers, email marketing continues to flourish as a marketing channel. Email is a core channel that has evolved alongside changing customer expectations. It remains to be an...

                Jenna Tiffany
                2 November 2016
            
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The Emergence of the DIY Marketer Over 53 million people on LinkedIn have the term 'marketing' in their biography status - perhaps they are right to do so? 

                Brad Chuck
                2 November 2016
            
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Lean & Flexible Ads Delivered by 2017The IAB have released a new standard ad format portfolio for open consultation. The document outlines their proposals for changes to ‘standard’ ad formats, which they are looking to introduce in Q1 2017.

                Tom Cella
                2 November 2016
            
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Of Dragons, Dark Ages and DigitalIt’s time to slay the digital dragon…

On ancient maps, unknown spaces, those yet to be charted, were simply marked by the symbol of a dragon and the text: “HIC SVNT DRACONES”. It was a strong and clear warning: Be...

                Kevin Adema
                1 November 2016
            
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Keeping up with the pace of Trending Products on AmazonTo succeed in a fast-moving industry like ecommerce, retailers need to develop a special ‘superpower’ for spotting and creating new trends. Or do they?

                Andy Munarriz
                1 November 2016
            
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Reading Our Content Makes You 40% More AttractiveAccording to our “analyst” reading our content not only makes you 40% more attractive but also increases your marketing knowledge by 31%.

                Rowan Heasley
                1 November 2016
            
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5 A/B Testing Tactics that Improve Your Email Campaign PerformanceAccording to Event 360, President Obama raised an additional $60 million, using A/B Testing! Now that’s impressive! A/B testing is a vital tool used by many marketers to optimize their email marketing campaign results...

                Richard Fallah
                31 October 2016
            
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