Article

Charlotte Chipperfield
Charlotte Chipperfield 22 November 2016

Maximize Your Holiday Marketing

The holiday commercials are running, store shelves are full of gifts and it won't be long until the Christmas tree lots open. Any retail or hospitality business knows, this is busy time of year.

According to RJMetrics, the days between Black Friday and Christmas pull 50-100% more revenue compared to the rest of the year. As Santa Clause begins to check his list for the naughty and nice, now is the time to capture this revenue by executing your holiday digital marketing.

The challenge lies with capturing the attention of customers who are busy planning holiday parties, cooking up feasts and traveling to see family and friends. That's why we put together the following checklist to effectively execute your digital marketing this holiday season:

Holiday Marketing Checklist:

  • Keep your message short and sweet. Each email campaign or social media message should be copy light and image rich.
  • Have only one CTA (call to action) per message. i.e. "Shop Now" or "Add to Cart".
  • Create warm and inviting imagery. Don't forget to incorporate products, brand colors and logos.
  • Create offers specific to each social media platform or email campaign related to Black Friday, Cyber Monday and the holiday season. Be sure to test all promo codes before going live.
  • Create your own holiday hashtag to promote visual storytelling on Instagram and Twitter.
  • Leverage Facebook's advertising tools to reach targeted audiences by location, age and interests.
  • Use tools such as Buffer or Hootsuite to schedule posts ahead of time.

Not prepared to take full advantage of the holiday shopping season? Contact us to plan a strategy session.

The Team at Chipperfield Media LLC.

Original Artical

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
5 Ways To Create An Attractive Logo For Your Company

5 Ways To Create An Attractive Logo For Your Company

A good and recognizable logo is an obligatory part of a successful company. If you think about it, there are logos that only take one look from a viewer, and it is instantly clear what company and products that logo represents.

Ian Pearson
Ian Pearson 11 January 2017
Read more
Why Writing Blogs Is Not Just About Writing Blogs

Why Writing Blogs Is Not Just About Writing Blogs

Be careful of anyone who suggests you should be writing blogs – and better yet, that they’ll do it for you. There are many operators who assume that writing blogs is an easy way to help your business, but without any real benefit to you. Why? Because writing blogs is not about just writing blogs.

Julie Cave
Julie Cave 9 January 2017
Read more
Year’s Best Tech Gadgets at CES 2017 Revealed

Year’s Best Tech Gadgets at CES 2017 Revealed

The biggest tech event of the year, CES 2017 showcased a wide assortment of new gadgets, Cars and TVs that will leave you spellbound.

Alesia Nik
Alesia Nik 16 January 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Underrated Marketing Tactics You Should Know About

Underrated Marketing Tactics You Should Know About

Marketers across the globe use these tactics on a daily basis. The question is: Are you one of them?

Oscar Waterworth
Oscar Waterworth 13 January 2017
Read more