Article

Charlotte Chipperfield
Charlotte Chipperfield 22 November 2016

Maximize Your Holiday Marketing

The holiday commercials are running, store shelves are full of gifts and it won't be long until the Christmas tree lots open. Any retail or hospitality business knows, this is busy time of year.

According to RJMetrics, the days between Black Friday and Christmas pull 50-100% more revenue compared to the rest of the year. As Santa Clause begins to check his list for the naughty and nice, now is the time to capture this revenue by executing your holiday digital marketing.

The challenge lies with capturing the attention of customers who are busy planning holiday parties, cooking up feasts and traveling to see family and friends. That's why we put together the following checklist to effectively execute your digital marketing this holiday season:

Holiday Marketing Checklist:

  • Keep your message short and sweet. Each email campaign or social media message should be copy light and image rich.
  • Have only one CTA (call to action) per message. i.e. "Shop Now" or "Add to Cart".
  • Create warm and inviting imagery. Don't forget to incorporate products, brand colors and logos.
  • Create offers specific to each social media platform or email campaign related to Black Friday, Cyber Monday and the holiday season. Be sure to test all promo codes before going live.
  • Create your own holiday hashtag to promote visual storytelling on Instagram and Twitter.
  • Leverage Facebook's advertising tools to reach targeted audiences by location, age and interests.
  • Use tools such as Buffer or Hootsuite to schedule posts ahead of time.

Not prepared to take full advantage of the holiday shopping season? Contact us to plan a strategy session.

The Team at Chipperfield Media LLC.

Original Artical

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Mature Partnerships: The Revenue Stream You Need to Get to Know

Mature Partnerships: The Revenue Stream You Need to Get to Know

Discover how high-maturity partnership programmes are driving growth, with a Forrester survey showing companies with mature partnerships see up to 28% revenue increase. Insights reveal the importance of investing in...

Florian Gramshammer
Florian Gramshammer 19 March 2024
Read more
Decoding the Top Marketing and Advertising Approaches of Renowned Luxury Brands

Decoding the Top Marketing and Advertising Approaches of Renowned Luxury Brands

Crave the marketing magic of Chanel and Dior? Discover their secrets! This guide unveils the top strategies renowned luxury brands use to elevate their image. Learn how to craft captivating campaigns that resonate...

Sabrina Sedicot
Sabrina Sedicot 7 June 2024
Read more