Ben Hollom
Ben Hollom 15 November 2016

Content Marketing Tips From The Younger Generation

Hey, remember the good old days before smartphones? That golden age where you actually had to use a landline to contact friends, use paper maps and log on to a whirring desktop computer to access the Internet? Well, guess what, many of today’s young influencers and consumers of the future don’t.

South Park

In fact, even if your earliest memories of a mobile phone are a chunky Motorola, you could probably take a tip or two from the younger generation to inform your content marketing efforts. Why? Because they are the connected generation, brought up on social media and smartphone use. They will see your snake game and raise you a Pokemon or three and this is all from the age of 11.

Of course, your target audience might not fall into the teenage or early twenty-something bracket. But in a world where Eric Lassard, a boy of 12, has (amongst other ventures) launched an app, social platform and is publishing his second book, ‘From Dublin to Silicon Valley’, perhaps your business might pick up a tip or two straight out of the mouths of babes. For connecting with millennials and those that come after is the future of your business…

1. Be authentic

I came across an article on which asked the same question of 22 young influencers: what’s your best advice for businesses trying to connect with millennials? Authenticity, honesty and transparency cropped up more than once. Offer content with real value to your customers, stay authentic and own your mistakes if you make them. Demonstrating humility, honesty and humanity will tick their boxes and portray a personality that they’ll trust and want to know. The younger generation are smart and digitally savvy – if you’re not transparent, they will suss you out and your brand will lose all credibility in their eyes.

Sarah Michelle Gellar

2. Involve to engage

Another piece of advice was the importance of using an online presence to develop meaningful relationships. How? By connecting on the social platforms they use, in the way they like to use them. There needs to be a great emphasis on listening and talking with (as opposed to talking at) younger customers in order to engage them – just look at the success of brands who have formed partnerships with influencers in their campaigns. Millennials like to be involved and listen to one another – they are far more likely to watch a video or purchase a product if it is recommended by a peer or someone they trust.


3. Don’t put all your eggs in one basket

Although it’s important to appeal to your audience on the social platform of their choice, bear in mind that one of the hallmarks of the younger generations is a a predilection for change. They are quite happy to drop a social network or cast it aside for a time at least in favour of something new and more interesting – just last year, Psychology Today reported on the new trend for small groups of millennials leaving Facebook. Connect with your audience across several well-chosen platforms and don’t rest on your laurels or you may suddenly realise your loyal followers have jumped ship.


4. Grab their attention

With the world wide web at your fingertips, why should you have to waste a single second on anything that doesn’t interest you? Whether on the daily commute or having a little scroll before bed, the connected generation are constantly on the lookout for something which grabs their attention and if you can’t hold onto it then you’ll be discarded in search of juicier fodder. PostPlanner’s millennials recommended catchy visual marketing that’s easy-to-relate to and preferably has a bit of a sense of humour – it’s got to be shareable after all. I quite like how one of the influencers put it: “be funny, be helpful, or be gone”.


So, there you have it. Some of the common elements on the content marketing wish-list, straight from the millennial’s mouth. Need any help working these into your own content marketing efforts? Contact M2 bespoke today.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
5 Ways To Create An Attractive Logo For Your Company

5 Ways To Create An Attractive Logo For Your Company

A good and recognizable logo is an obligatory part of a successful company. If you think about it, there are logos that only take one look from a viewer, and it is instantly clear what company and products that logo represents.

Ian Pearson
Ian Pearson 11 January 2017
Read more
Why Writing Blogs Is Not Just About Writing Blogs

Why Writing Blogs Is Not Just About Writing Blogs

Be careful of anyone who suggests you should be writing blogs – and better yet, that they’ll do it for you. There are many operators who assume that writing blogs is an easy way to help your business, but without any real benefit to you. Why? Because writing blogs is not about just writing blogs.

Julie Cave
Julie Cave 9 January 2017
Read more
Year’s Best Tech Gadgets at CES 2017 Revealed

Year’s Best Tech Gadgets at CES 2017 Revealed

The biggest tech event of the year, CES 2017 showcased a wide assortment of new gadgets, Cars and TVs that will leave you spellbound.

Alesia Nik
Alesia Nik 16 January 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Underrated Marketing Tactics You Should Know About

Underrated Marketing Tactics You Should Know About

Marketers across the globe use these tactics on a daily basis. The question is: Are you one of them?

Oscar Waterworth
Oscar Waterworth 13 January 2017
Read more