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There Is No Such Thing As A Boring Industry, Only Boring Content

There Is No Such Thing As A Boring Industry, Only Boring Content

Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to...

Abdaraouf Zouai
Abdaraouf Zouai 5 May 2017
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What is L10n? All The Localization Stats, Facts And Data You Need To Know

What is L10n? All The Localization Stats, Facts And Data You Need To Know

Got any doubts about L10n? Or localization, if you prefer to call it that? Check out this article and get all the data you need on one of the fastest growing industries in the United States.

David Ost
David Ost 5 May 2017
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How to increase feedback response rates

How to increase feedback response rates

Maybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response...

Udesh Jadnanansing
Udesh Jadnanansing 3 May 2017
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How to Nurture Leads and Optimize Your Sales Funnel with Customer Journey Mapping

How to Nurture Leads and Optimize Your Sales Funnel with Customer Journey Mapping

The Customer Journey has become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue.

Richard Fallah
Richard Fallah 3 May 2017
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What Can The Samsung Ostrich Teach Content Marketers About Storytelling?

What Can The Samsung Ostrich Teach Content Marketers About Storytelling?

The art of storytelling has developed through time from myths, legends and fairy tales into a powerful marketing technique that should feature in all successful content marketing strategies.

Claire Wilson
Claire Wilson 2 May 2017
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7 Simple But Powerful Customer Testimonial Examples You Can Steal

7 Simple But Powerful Customer Testimonial Examples You Can Steal

In this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in your online marketing to drive more conversions, increase your bottom line, and instill brand loyalty. If you...

Kristian Jønsson
Kristian Jønsson 28 April 2017
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Digital Marketing: The Most Important Things to Consider To Grow Your Business

Digital Marketing: The Most Important Things to Consider To Grow Your Business

No one can deny it. The digital marketing world is growing and still, continues to grow. People take a lot of digital information every day using their smartphones, personal computers, laptops, and any other gadgets.

Jody Edgar
Jody Edgar 27 April 2017
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A Context Marketing Criteria for the Hyper-Engaged Customer

A Context Marketing Criteria for the Hyper-Engaged Customer

There’s no doubt that the consumer is more powerful than ever. Forrester and Gartner (and McKinsey, and BCG, and Bain and Accenture and the list goes on) have researched and written about it extensively.

Jill Grozalsky
Jill Grozalsky 27 April 2017
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How to get in control of your marketing data without involving IT

How to get in control of your marketing data without involving IT

How long does it take you to get your data from IT? When was the last time you went past standard reporting dashboards and gave your data a serious review? Are you able to easily access all the data you need?

Olga Tsubiks
Olga Tsubiks 25 April 2017
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9 Free Timesheet Tools to Help Tracking and Billing Your Clients

9 Free Timesheet Tools to Help Tracking and Billing Your Clients

Looking for free timesheet software for keeping track of your time and billing your clients? Check out our collection of absolutely free tools for small companies, startups and freelancers.

Arina Katrycheva
Arina Katrycheva 24 April 2017
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5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
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Does My Business Need an App?

Does My Business Need an App?

Is there an app for that? And are people asking that about your business? Here's how to find out if building an app for your brand is a profitable idea.

James Loomstein
James Loomstein 19 April 2017
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Are your content production inefficiencies limiting your growth?

Are your content production inefficiencies limiting your growth?

Relevant, timely and value-added content is now the ‘given’ to ensure all customer and prospect touchpoints are covered. However the cost of inefficiency in the production process is limiting how much quality content...

Mike Owen
Mike Owen 19 April 2017
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Productivity at work: How to measure the unmeasurable?

Productivity at work: How to measure the unmeasurable?

How can workplace productivity be measured – and managed – in today’s knowledge-based economy? Are there any general approaches for that? Read on to learn practical examples and advices on measuring this elusive index.

Arina Katrycheva
Arina Katrycheva 19 April 2017
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How to recover from a bad reputation and rebuild your brand through a solid content strategy

How to recover from a bad reputation and rebuild your brand through a solid content strategy

To come back from severe setbacks which have led to disappointed and appalled customers, it’s vital companies find ways to rebuild trust with customers and the community more broadly. One way to do this is a carefully...

Claire Wilson
Claire Wilson 13 April 2017
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Optimise These 6 Underused Pages for Higher On-Page Conversions

Optimise These 6 Underused Pages for Higher On-Page Conversions

You already have a website, so why not focus on optimising what’s already working for you? Your website is the best place to collect high-quality leads, and with the right tools and advice, you’ll turn your website...

Kristian Jønsson
Kristian Jønsson 13 April 2017
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7 Tools to Create Impressive Content for Your Small Business Blog

7 Tools to Create Impressive Content for Your Small Business Blog

Managing your business blog? With these amazing content creation tools and platforms, you will be able to impress your audience with every new post and make your job of running a small business a lot easier.

Karen Dikson
Karen Dikson 13 April 2017
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Leveraging the Power of Voice through Taglines

Leveraging the Power of Voice through Taglines

“Stand out from the crowd” is a five word tagline, but says more than just those five words. Yes, not all of those words really help the mission and focus of the message to people, but they all work together to...

Digital Doughnut Contributor
Digital Doughnut Contributor 11 April 2017
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How to Create Buyer Personas for your Business? Some Ways to Consider!

How to Create Buyer Personas for your Business? Some Ways to Consider!

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and...

Richard Fallah
Richard Fallah 10 April 2017
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3 ways you can boost CX in times of uncertainty

3 ways you can boost CX in times of uncertainty

Brexit, Trump, rising costs – 2016 was a tumultuous year for brands and retailers. And with the uncertainty set to continue throughout this year and beyond, many will be thinking carefully about whether – and where...

Annabel Thorburn
Annabel Thorburn 10 April 2017
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What Can We Learn from Pepsi?

What Can We Learn from Pepsi?

It is no doubt that Pepsi’s latest commercial ‘Live for Now’ has attracted great attention, but not for the right reasons. Here we look at what we can learn from Pepsi.

Victoria Ward
Victoria Ward 7 April 2017
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Attributes of an alpha brand in B2B Marketing

Attributes of an alpha brand in B2B Marketing

‘Alpha’ brands are different. They’re set apart – and they lead their markets. Why? Because they believe passionately in a set of the principles that empower their entire business. This infographic explores what they...

Graeme Collins
Graeme Collins 7 April 2017
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One Thing that Sets a Brand Apart from the Crowd

One Thing that Sets a Brand Apart from the Crowd

Branding can seem like such an elusive concept in the eyes of somebody looking to break apart from the crowd and trail blaze its unique voice and products into the world.

Andreea Kay
Andreea Kay 6 April 2017
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The Content Funnel: How to target customers with the right content at the right time

The Content Funnel: How to target customers with the right content at the right time

The Content Marketing Institute recently revealed that - despite more than three quarters (76%) of B2C marketers reporting that they have implemented a content marketing strategy- less than half of marketers (36...

Claire Wilson
Claire Wilson 6 April 2017
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Seven Pillars Of SharePoint

Seven Pillars Of SharePoint

SharePoint is currently one of the most widely used office web applications in the world today. In order to make the most of the SharePoint Online program, a company needs to be aware of the seven pillars of...

Joan Martin
Joan Martin 6 April 2017
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