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There’s a New Breed of Creative Leader in Town, And They’re Mission Critical to Your Business

There’s a New Breed of Creative Leader in Town, And They’re Mission Critical to Your Business

In an age where art and science collide more often than ever, a new breed of creative leader is on the rise. This leader is part craft and part conductor, resulting in an orchestrated concert of left-brain and right...

Chris Pape
Chris Pape 27 September 2017
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Your Marketing Agencies Hate Each Other. Here's How to Fix It

Your Marketing Agencies Hate Each Other. Here's How to Fix It

If you’re the marketing leader for a big brand and managing multiple agencies, you probably already know what I’m about to tell you: Your agencies secretly hate each other. That’s just the way it works - but it doesn&...

Chris Pape
Chris Pape 26 September 2017
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Why no Marketing Campaign is Complete Without a Landing Page

Why no Marketing Campaign is Complete Without a Landing Page

Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are...

Richard Fallah
Richard Fallah 26 September 2017
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6 Must-Haves for B2B Event Marketing Success

6 Must-Haves for B2B Event Marketing Success

80% of trade show exhibitors don't follow-up with their "leads". This is a startling stat when you consider that 20-30% of your marketing budgets are being spent on events. Here's how to maximize...

Stacey Danheiser
Stacey Danheiser 25 September 2017
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Facts and Statistics about YouTube in 2017 you didn't know

Facts and Statistics about YouTube in 2017 you didn't know

In 2017, anyone can be a filmmaker, because obtaining a camera has never been easier and with YouTube, your videos can reach billions of people in less than a day.  After only twelve years of existence YouTube...

Chloe YANG
Chloe YANG 25 September 2017
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How Netflix and The Defenders Are Taking Personalisation to the Next Level

How Netflix and The Defenders Are Taking Personalisation to the Next Level

Success in content marketing is all about hooking your audience and keeping them engaged. And if anyone knows a thing or two about keeping an audience hooked, it’s surely the organisation that’s been turning eyes...

Ben Hollom
Ben Hollom 25 September 2017
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What research do I need for a new website project?

What research do I need for a new website project?

When planning a new website, do you usually think about what the new design might look like, or what features you and the team would like to see? This is unfortunately one of the most fundamental mistakes that you...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 22 September 2017
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7 Tips to Acquire Clients Using Marketing Automation

7 Tips to Acquire Clients Using Marketing Automation

It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or...

Richard Fallah
Richard Fallah 21 September 2017
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Quit the Clutter - 5 Tips to Cutting Text-Heavy Presentations

Quit the Clutter - 5 Tips to Cutting Text-Heavy Presentations

Recent research from Harvard University gives insight into the types of presentation that grabs the attention of your audience and keeps them engaged throughout. In light of this, Prezi has provided its top tips and...

Spencer Waldron
Spencer Waldron 21 September 2017
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Despite technological investment, retailers continue to let down consumers

Despite technological investment, retailers continue to let down consumers

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, our latest survey findings suggest.

Roland Grassberger
Roland Grassberger 19 September 2017
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10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and...

Ellie Summers
Ellie Summers 19 September 2017
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10 Features You Must Have in Your Marketing Automation Platform

10 Features You Must Have in Your Marketing Automation Platform

There is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running...

Richard Fallah
Richard Fallah 18 September 2017
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Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are...

Irina Jakovleva
Irina Jakovleva 18 September 2017
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Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands

Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands

Amazon is making huge investments in B2B Ecommerce, and is poised to disrupt traditional selling channels in the process. This spells opportunity for manufacturers and brands, and is a clarion call to distributors...

Brian Beck
Brian Beck 14 September 2017
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Back to School: Preparing your site for the summer surge

Back to School: Preparing your site for the summer surge

In order to capitalise on this short but sizable shopping season, retailers should look to optimise their sites in anticipation of the back-to-school surge. Here are three steps ecommerce retailers should take to...

Chris Boaz
Chris Boaz 14 September 2017
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The choice is simple – disrupt or be disrupted

The choice is simple – disrupt or be disrupted

Last Tuesday I had pleasure in attending the superb inaugural Digital Disruption Summit in London drawing a blend of 450 attendees, fantastic speakers, great discussions and an expertly curated day. I am bursting with...

David Reilly
David Reilly 14 September 2017
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Brands can solve their digital safety woes by getting inside influencer content

Brands can solve their digital safety woes by getting inside influencer content

Which advertising options are the biggest risk for brands - programmatic ads or influencer campaigns? We explore how brands can craft creative ad campaigns away from the traditional models in the light of current ad...

Mark Bassett
Mark Bassett 14 September 2017
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Why Live Chat is Vital for Digital Customer Service

Why Live Chat is Vital for Digital Customer Service

Human interaction is essential for quality customer service. People need a face that can relate to their problems, someone who’ll try to help them as much as possible. Emails, messages, or call centrers cannot give...

Jared Cornell
Jared Cornell 12 September 2017
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4 reasons why nurturing leads is more important than ever

4 reasons why nurturing leads is more important than ever

As the digital age progresses, nurturing sales leads into buyers has become more important to businesses worldwide. But why? We uncover the 5 top reasons nurturing leads is best business practice.

Jessica Brick
Jessica Brick 12 September 2017
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Why webinars are a key tool for marketing professionals

Why webinars are a key tool for marketing professionals

Webinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different cities or even countries. However, they also provide marketers with a key tool for...

Daniel Waas
Daniel Waas 11 September 2017
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Is it time to upgrade your CMS?

Is it time to upgrade your CMS?

You probably won’t be thinking too hard about improving a CMS until it slows down, proves glitchy or refuses to scale up with your business.

Sean Hargrave
Sean Hargrave 7 September 2017
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6 tips for great communication on a development project

6 tips for great communication on a development project

Communication is as integral to a project’s success as any technology, tools or implementation strategies. After all, in order to get where we need to go, everyone needs to be following the same map. When...

Konstantin Boyko
Konstantin Boyko 5 September 2017
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Turning your personalisation efforts into solid ROI

Turning your personalisation efforts into solid ROI

Marketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. Despite this consensus, the journey to true 1-to-1 personalisation can...

Simon Farthings
Simon Farthings 4 September 2017
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How can a CMS improve the ecommerce function of your website?

How can a CMS improve the ecommerce function of your website?

According to eMarketer, by the end of 2017, shoppers will have spent more than $23 trillion online, and this figure is set to grow at between 5% to 6% a year until at least 2020. That’s a lot of potential customers...

Leonie Mercedes
Leonie Mercedes 4 September 2017
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A Full Newbie’s Guide on How to Blog to Increase Your Revenue

A Full Newbie’s Guide on How to Blog to Increase Your Revenue

In today’s day and age of technology, nearly every platform within arm’s reach is being used as a marketing tool that can help sway your target audience towards conversion.

Michell Morgan
Michell Morgan 1 September 2017
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