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How Trust Marketing Can Work for You

How Trust Marketing Can Work for You

So, what exactly is trust marketing and how can you tell if it will work for you? Here’s what you need to know...

Sharon Dargaville
Sharon Dargaville 28 June 2019
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In This AI World, Don’t Forget We’re Marketing to Real People

In This AI World, Don’t Forget We’re Marketing to Real People

If you’re in marketing, you’ve probably watched Mad Men. Last week I eventually sat down to see what the fuss was about. A couple of episodes in, the Creative Director walked into a room and sold an idea based solely...

Rosie Copland Mann
Rosie Copland Mann 27 June 2019
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How to Skyrocket Your Sales Team Collaboration & Productivity!

How to Skyrocket Your Sales Team Collaboration & Productivity!

Anyone who manages or works in a sales team knows it’s not the easiest thing to do. You need to think about many things at once, including customer service. We decided to ask a few sales & marketing specialists...

Berenika Teter
Berenika Teter 26 June 2019
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9 Easy - Inexpensive - Ways to Optimize Your Website

9 Easy - Inexpensive - Ways to Optimize Your Website

Optimization is an e-commerce ‘no-brainer’. In need of help? Here are nine tips to improve your website, without breaking the bank.

Kylie Fletcher
Kylie Fletcher 25 June 2019
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The Customer Experience Economy

The Customer Experience Economy

Customers today are bombarded with brand messaging & enjoy an abundant choice of channels & products. This necessitates marketers to seek customer experience as a differentiator & to do that- it all begins...

Amit Thapliyal
Amit Thapliyal 24 June 2019
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Customer Data Maturity: a Seven-Stage Model

Customer Data Maturity: a Seven-Stage Model

This article discusses the launch of a new seven-stage customer data maturity model. It reveals results from a new customer data excellence survey undertaken by London Research and BlueVenn. Find out how companies...

Linus Gregoriadis
Linus Gregoriadis 21 June 2019
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How Forward-Thinking Brands are Using Customer Insight

How Forward-Thinking Brands are Using Customer Insight

If you're a brand marketer or strategist, then you'll no doubt understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative...

Barney Larkin
Barney Larkin 20 June 2019
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Understanding SEO Copywriting to Create Content for People, and Optimize for Google

Understanding SEO Copywriting to Create Content for People, and Optimize for Google

If you are making plans to build a proficient blog audience, you need to be a bit smarter with content. One major challenge that most of the content marketers might face is creating content which will be optimized for...

vergis eva
vergis eva 18 June 2019
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Why You Need a Referral Marketing Strategy

Why You Need a Referral Marketing Strategy

Referral marketing doesn't just help you acquire customers, it also increases leads, improves brand awareness and loyalty, and consistently adds to the bottom line, if you get it right.

Rohan Ayyar
Rohan Ayyar 17 June 2019
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20+ Useful Web Apps for Freelance Content and Social Media Marketers

20+ Useful Web Apps for Freelance Content and Social Media Marketers

Freelancing is not for the lazy. You need to be extremely self-motivated to work through the tough times without someone to guide you. In this post, we have compiled a cherry-picked list of the finest web apps and...

Gaurav Belani
Gaurav Belani 12 June 2019
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9 Local SEO Strategies You Need to Become Successful

9 Local SEO Strategies You Need to Become Successful

Local SEO is an excellent way to market local businesses online. It also helps businesses stand out in local searches, and gain more traffic through online leads even if you do not have a business website. In this...

John Vuong
John Vuong 10 June 2019
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Is GDPR the Saviour of Customer Engagement Marketing?

Is GDPR the Saviour of Customer Engagement Marketing?

It can be argued that the majority of brands who operate within the Customer Engagement space have over the past five years seen a decline in their response metrics – which has led to many industry observers...

Paul King
Paul King 7 June 2019
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Six Reasons Your Digital Marketing Strategy Isn’t Working (And How to Fix It)

Six Reasons Your Digital Marketing Strategy Isn’t Working (And How to Fix It)

Are you worried your business growth is slowing down? Check out these six reasons your marketing strategy might not be working, and what changes you should be making.

Megan Totka
Megan Totka 7 June 2019
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Cost Savings, Ease of Use and Flexibility; Users Rate Kentico in Azure

Cost Savings, Ease of Use and Flexibility; Users Rate Kentico in Azure

Companies are increasingly asking their marketing directors to build the business case for investment in digital marketing and CX technology. This isn’t as easy as it might sound, as the lack of understanding of...

Michael Nutley
Michael Nutley 6 June 2019
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Why Instagram is The Best Platform for Influencer Marketing

Why Instagram is The Best Platform for Influencer Marketing

So, why is this photo-sharing site so popular amongst the influencer community? And how can you make sure you choose the right ambassador for your brand? Here’s what you need to know…

Sharon Dargaville
Sharon Dargaville 6 June 2019
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Examples of Digital Transformation Across Industries

Examples of Digital Transformation Across Industries

Technology enables remarkable shifts in our workplaces, homes, throughout industries and basically every aspect of our lives. Nowadays, almost every company is a tech company, and technological advancements speed up...

Monika Ambrozowicz
Monika Ambrozowicz 4 June 2019
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#Findyourtribe

#Findyourtribe

Time to make brand advocates out of your customers and #findyourtribe

Holly Pither
Holly Pither 3 June 2019
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Podcast - How Businesses are Innovating for Long Term Success

Podcast - How Businesses are Innovating for Long Term Success

The latest csuite podcast was produced in partnership with FutureBrand, and focused on how businesses are innovating for long term success and discussed the launch of the new recycling platform from TerraCycle.

Russell Goldsmith
Russell Goldsmith 31 May 2019
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Building the Business Case for Investment in Marketing Automation

Building the Business Case for Investment in Marketing Automation

Investing in Marketing Automation software can yield a significant return, helping to increase revenues and decrease costs, while also improving customer experience.

Simon Johnson
Simon Johnson 31 May 2019
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Skills Every Successful Social Media Manager Should Have

Skills Every Successful Social Media Manager Should Have

Managing an organization’s presence on social media is an important job and one that requires a person with a certain set of qualities.

Rick Barron
Rick Barron 30 May 2019
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Instagram’s New Checkout Feature Means Brand Strategists Need to be More Focused on Authenticity than Ever Before

Instagram’s New Checkout Feature Means Brand Strategists Need to be More Focused on Authenticity than Ever Before

Instagram has recently launched its new in-app checkout feature for retailers. The feature means that customers can tap, view and purchase products from a brand's shopping post within the app...

Holly Pither
Holly Pither 27 May 2019
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Manage Your Database Like A Pro

Manage Your Database Like A Pro

Marketers often walk the fine line between not collecting or analyzing enough information versus collecting “extra” data that’s of little or no relevance to your customers or marketing objectives. Even after...

Anisha Vijayan
Anisha Vijayan 23 May 2019
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How Incorporating Big Data & AI Can Renovate the B2B Industry

How Incorporating Big Data & AI Can Renovate the B2B Industry

The ever-increasing use of the internet at every stage of B2B marketing leaves digital footprints everywhere. Big Data analysis systematically extracts & derives meaningful insights from a large set of data &...

Digital Doughnut Contributor
Digital Doughnut Contributor 22 May 2019
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Marketing In Real Estate Field

Marketing In Real Estate Field

The real estate business is all about selling yourself and your brand. Making sure your marketing strategy is on point will significantly help to boost growth in the long run. This guide helps to easily sum up the...

Mollie Porein
Mollie Porein 20 May 2019
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How CDPs Can Improve Your Marketing and Business Performance

How CDPs Can Improve Your Marketing and Business Performance

Here we look at new research from London Research and BlueVenn which shows how the most successful marketers are using customer data platforms to reap significant benefits and gain an edge over their competitors.

Aliya Zaidi
Aliya Zaidi 16 May 2019
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