Mollie Porein
Mollie Porein 20 May 2019

Marketing In Real Estate Field

The real estate business is all about selling yourself and your brand. Making sure your marketing strategy is on point will significantly help to boost growth in the long run. This guide helps to easily sum up the basics of real estate marketing.

Working in real estate, one of the key things to do is adopt the role of a marketer. After all, you’re essentially marketing the properties of your clients, the community to prospective buyers and your personal services. If you’re a new player in the game of real estate or just looking for some tips, take note of the following guidelines to help the market in the field.

What Your Website Needs

Building your own website is one of the first things to do when you want to create a pool of contacts and attract new leads. It is common practice for the best agents in the biz to have their own bespoke websites in addition to the websites supported by their brokers. A stylish website excites the prospective audience and places you in a new level of real estate marketing.

In order to get that website converting into leads and boosting your brand, there are a number of things that work well. Make sure that you frequently update both your page, information about the neighborhood and even your SEO strategy to be in line with the current trends. Give your websites a slick look that means business with a search bar that is IDX optimized, along with effective and easy to use “call to actions” throughout. Content needs to be informative to the reader and above all, eye-catching. A great face to your practice is what is going to separate the wheat from the chaff.

Take it from us, real estate websites want prospective customers to hang around for a while and top real estate pages use all the elements above to their advantage in order to keep traffic where they want it. Then what do you do once you have attended? Make it simple for someone to contact you by including easy to see sign up boxes, social media integration and ways to get in contact.

Go For Print

In the world of tech-savvy individuals, perhaps the last thing you’ll want to think of is print, but this goes perfectly hand in hand with your online strategy. On the day that your real estate license comes through, have a few hundred business cards at the ready, arming yourself with miniature contact references for people to be able to reach you. Carry these cards everywhere with you, because you’ll never know when they will be needed. Alongside business cards, garden signs and advertisements in buyer guides are also options that needn’t be neglected.


Social Media Game

Once you’ve got a number 1 website, make use of social media. With such a large amount of potential business to be made, you’d be mad to miss out on a resource that isn’t going to break the bank. The goal of your strategy should be to entice people towards your site and to arouse interest. Set things up to encourage friends and followers to convert, clicking on the links and images that you display in order to take them towards your website. A lot of agents think that once your social media is up and running all there is left is to cram it full of new listings, but this isn’t a helpful strategy. You want to direct people towards your website to look at listings THROUGH your social media. Don’t forget that there are many channels you’ll be able to use, including Twitter, Instagram and Facebook - don’t forget to make use of them all.

The trick is to use social channels to get people to your website without having to pitch your services all the time. Post great content and keep your post alive through the addition of photographs of the interior or other supporting information to your listings. By also revealing a minimal amount of information, this will have viewers wanting to click through to your website for more.

Organizations and Accredited Bodies

In order to turbocharge your networking capabilities, join some professional organizations. The field of real estate is very competitive and agents can actually benefit most from networking. There are a number of different places to look into to help promote your service and professionalism.


Take Action in the Community

Your competition lies between all the other real estate agents in your area, so you’ll want to be able to stick out from everyone else. A great way of doing this is to be a key participant in any local events, charitable events and fairs that are nearby. By doing good for the community, you’ll also meet other people that work in real estate and other prospective customers, both of which will help you out in the future.

Successful Strategy for Successful Growth

You may possess all the talent to sell houses like hotcakes, but don’t forget to check in with your marketing strategy. It’s crucial to get you the clientele needed to grow your business. If you want to be a success, make use of all the aforementioned tips and advice above, get yourself out on social media and kickstart your real estate growth.

Are you a real estate agent? Perhaps you’ve known someone who has been. Any tips on marketing? It would be great to hear from you. Leave us your comments below.

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