Kylie  Fletcher
Kylie Fletcher 25 June 2019

9 Easy - Inexpensive - Ways to Optimize Your Website

Optimization is an e-commerce ‘no-brainer’. In need of help? Here are nine tips to improve your website, without breaking the bank.

1. Up to date

Make sure your website is up to date: don’t show Mother’s day banners on Father’s day or Xmas specials in the middle of summer. Items out of stock? Take them off the site temporarily. Show customers an appealing home page, with easy to find and relevant information (a site map comes in very handy), a section for reviews & testimonials and clear call-to-action-buttons such.

2. Images

Invest in great images! Use real pictures, instead of computer generated ones. Make sure that the main image has a clear background and simply shows the product, one where the product is in use and at least another that gives a close-up and/or various angles. Even better: an image with a zoom option. Customers want to be able to see what they’re buying: as they can’t touch and feel, you’ll need to highlight the ‘see and feel’ aspect of the shopping process.   

3. Site speed

With every waiting second, up to 30% of potential buyers will leave. Site speed is important. Remove data that is making your site slow(er), such as large images, and/or invest in a tool that specializes in site speed.

4. Make your business easy to reach

Invest in options that make it easy for customers to ask questions. Include an extended FAQ. Add a (free) chat bot; they save a lot of time (both for you as a retailer and for the ‘waiting’ customer), manpower and money. Insert a search engine that also searches within your content. Your customers aren’t just looking for products, they want information, too. On things like delivery, return policy and sizing.

5. Make it personal

Going the extra mile for your customers does not simply make you more trustworthy, but it also increases customer loyalty. Invest in your customer service. Send a personalized email thanking them for their purchase and information on their order. Why not include a voucher for a discount for their next visit. Or free (return) shipping. A handwritten note when sending products with your branding, gorgeous packaging, something other than an impersonal brown box: make receiving one of your products feel like your customers are receiving a gift. Because who doesn’t like receiving a present?

6. Reviews

Customer reviews don’t just give future customers a better overview of a product or brand. They let you sell more. Actively ask customers for reviews. A happy customer is a returning one and generates more customers. A little nudge in the form of a 5% discount on their next order could be an extra incentive for them to leave a review.

7. Give extra options

Give customers extra information, within product pages. Besides reviews, give them options for similar or add-on products. This will not only give customers extra options, but it can also increase order value. Upselling without any effort! Also, give customers an open end when they’re searching for products you don’t sell: when they reach a ‘no-results’ page, don’t simply show them a dead end, but give options like a call-to-action to customer service, similar products or a 'sale' page.

8. Site search

Don’t underestimate the importance of your onsite search engine, and the optimization of it. Take care of synonyms (jeans, trousers or denim), error-tolerance (not everyone is great at spelling), relevance (not finding yellow socks when looking for green shoes), relevant filters, and sorting options. Searchers buy up to five times more than non-searching visitors and lookup more pages: they can boost your revenue & conversion massively! 

9. Analytics

Also, take a look at your (search) analytics, such as the queries without results. This will give you great insight into what your customers are actually searching for. You might find out a great number of them are looking for a brand or product you don’t sell yet, but you definitely should!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
How to Win Business with Visual Marketing

How to Win Business with Visual Marketing

Do you want a fail-proof visual marketing strategy to win business? Check out this post for tried-and-tested tactics, illustrations, resources, and hacks.

Gaurav Sharma
Gaurav Sharma 20 May 2020
Read more
Electronic Signatures’ Key Role In Customer Experience

Electronic Signatures’ Key Role In Customer Experience

A new survey by London Research and Adobe shows companies using electronic signatures see the improvement in customer experience they deliver as being one of their most important benefits.

Michael Nutley
Michael Nutley 21 May 2020
Read more