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How is Amazon’s Business Shaping up for the Years Ahead?

How is Amazon’s Business Shaping up for the Years Ahead?

The pandemic – and the lockdown measures that came along with it – has accelerated a shift towards the digital realm in ways that nobody saw coming. A surge in online shopping, while users were confined within their...

Katya Smith
Katya Smith 8 March 2021
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Why 2021 is the Year to Become an ‘Experiment Business’

Why 2021 is the Year to Become an ‘Experiment Business’

Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’?

Kirsty Hunt
Kirsty Hunt 3 March 2021
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7 Proven Ways to Get More Organic Traffic to Your Blog or Website

7 Proven Ways to Get More Organic Traffic to Your Blog or Website

In the current age, we cannot even imagine our life without the Internet. It has now become a basic necessity for any business. Businesses rely heavily on the Internet because websites and blogs have now become the...

Mihir Gadhvi
Mihir Gadhvi 1 March 2021
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Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

In 2020, Covid-19 forced many retailers to pursue promotional and loyalty programme activity using luck rather than judgement. This is entirely understandable given the upheavals that sent shock waves through even the...

Robin Coles
Robin Coles 26 February 2021
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How to Pitch a Marketing Person

How to Pitch a Marketing Person

A guide to understanding the relationship between sales and marketing and how sales can pitch a marketing professional in a way that suits both parties.

Brad Chuck
Brad Chuck 24 February 2021
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A Step-by-Step Guide to Scaling Your B2B Sales Post-Covid-19

A Step-by-Step Guide to Scaling Your B2B Sales Post-Covid-19

It is no news that the entire B2B landscape has changed its course in the post-Covid-19 era. Sales and marketing strategies that worked last year may not be as effective today.

Hiral Rana
Hiral Rana 23 February 2021
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The Power of Analytics in Transforming Data into Decisions

The Power of Analytics in Transforming Data into Decisions

Analytics is central to business strategy. Here's how to turn data into critical decisions that ensure business continuity and make a huge difference in profitability over time.

Rohan Ayyar
Rohan Ayyar 22 February 2021
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B2B Demand Generation: Conversational Marketing

B2B Demand Generation: Conversational Marketing

Conversational marketing allows organizations to build strong relationships and enable great digital experiences with customers and buyers through real-time digital conversations.

Eric Jan C. van Putten
Eric Jan C. van Putten 19 February 2021
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Why SEO is Important

Why SEO is Important

“Why do I need SEO?”- already had that question? Here is a comprehensive case study that shows the importance of SEO.

Vlad Migulia
Vlad Migulia 12 February 2021
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5 Effective Strategies to Build and Manage a Successful Marketing Department

5 Effective Strategies to Build and Manage a Successful Marketing Department

Your marketing team defines the face of your business as it produces promotional materials in the digital and physical world. As a marketing manager, you need to know the most effective strategies to build and manage...

Abhishek Talreja
Abhishek Talreja 11 February 2021
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Top 10 Leading Lead Generation Tools in 2021

Top 10 Leading Lead Generation Tools in 2021

Are you looking for the best lead generation tools to boost your business? It is just like every tough job but direct generation needs the right tools. That's why in this informative article, we are going to be...

shikha sharma
shikha sharma 10 February 2021
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How Major Businesses Are Optimising Business Transformation Through Agile In-Housing

How Major Businesses Are Optimising Business Transformation Through Agile In-Housing

In a new industry survey 89.7% of client businesses said that the most significant thing they are changing in 2021 is ‘ways of working’, with more than a third of those questioned planning to change something as...

Kirsty Hunt
Kirsty Hunt 10 February 2021
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Invisible Personalization for Great Customer Experience

Invisible Personalization for Great Customer Experience

What is great personalization? Should it fly completely under your customer's radar? The definition tends to vary depending on who you talk to. Some would say it’s an endeavour to ‘delight’ the customer as part...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 8 February 2021
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Everything Business Owners Need To Know About Web Hosting

Everything Business Owners Need To Know About Web Hosting

Do you know what web hosting is and why it is important for you? In this article, we’ll discuss that and check out different types of web hosting arrangements.

Shane Barker
Shane Barker 2 February 2021
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6 Successful Upselling Tactics You Can Learn From Amazon

6 Successful Upselling Tactics You Can Learn From Amazon

In this article, we will walk through the six most successful tactics Amazon has implemented to excel in the ecommerce industry. These tactics will help you learn the smart upselling ideas for your business.

Rajan Rawal
Rajan Rawal 1 February 2021
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How To Design A Web/App-Based Experience That Encourages Customer Loyalty

How To Design A Web/App-Based Experience That Encourages Customer Loyalty

You probably already know that attracting new customers is a lot more expensive than retaining existing ones. And you probably also know that in order to create customer loyalty you need to give your customers a...

Jenny Stanley
Jenny Stanley 28 January 2021
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Three Resolutions Customer-Focussed Businesses Must Make In 2021

Three Resolutions Customer-Focussed Businesses Must Make In 2021

Although many of us have opted to forego making New Year's Resolutions in 2021, Bart Heilbron, from customer data platform BlueConic, suggests there are three resolutions that marketers should be making if they...

Bart Heilbron
Bart Heilbron 25 January 2021
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The Why and The How of The Digital Business Imperative

The Why and The How of The Digital Business Imperative

It's safe to say that there aren’t enough superlatives to describe how shattering and age defining the Covid-19 pandemic has been for huge swathes of the earth’s population to date. With no corner of the globe&...

Morag Cuddeford-Jones
Morag Cuddeford-Jones 18 January 2021
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Ways Digital Marketing Can Help Businesses to Experience Exponential Growth

Ways Digital Marketing Can Help Businesses to Experience Exponential Growth

The major reason some start-ups fail is because of a lack of an advanced marketing plan. As a business owner, you can have an exceptional product compared to your competitor, but without a proper promotion strategy...

Calistus Anikwe
Calistus Anikwe 18 January 2021
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Top Social Media Growth Hacks for 2021

Top Social Media Growth Hacks for 2021

With the rising digital marketing trend, It's essential to grow your business online via social platforms.

Farwa Anees
Farwa Anees 15 January 2021
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Why Integrated Content Management Matters to Your Brand

Why Integrated Content Management Matters to Your Brand

Let’s think for a moment about what makes a strong brand. A great product? Certainly. That goes without saying. A powerful ethos? That also helps – brand slogans are memorable but even more so when they really connect...

Morag Cuddeford-Jones
Morag Cuddeford-Jones 14 January 2021
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5 Practical Tips For Building Your 2021 Tourism Marketing Plan

5 Practical Tips For Building Your 2021 Tourism Marketing Plan

We’ve got five practical tips to help you complete a strategic marketing plan to promote your tourism offering and hit your 2021 revenue growth goals.

Scott Rehnberg
Scott Rehnberg 14 January 2021
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Centralize Your Digital Assets For Powerful Marketing Content

Centralize Your Digital Assets For Powerful Marketing Content

Many organizations enjoy a wealth of assets, even more so now that retailers and publishers alike encourage co-creation from influencers and customers. But equally important is control – control over content...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 13 January 2021
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Customer Engagement Through Product Data - Helping a Cooker Tell Stories

Customer Engagement Through Product Data - Helping a Cooker Tell Stories

If you currently have a mental image of a cooking range perched on a stool, storybook open and alongside a child tucked into bed in rapt attention – this isn’t quite what we mean.

Lucy Campbell-Woodward
Lucy Campbell-Woodward 28 December 2020
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5 Effective Ways to Run a Productive Teleconference 

5 Effective Ways to Run a Productive Teleconference 

Teleconferencing has become a common medium of communication in a post-Covid-19 world. Let's have a look at the five best tips to effectively run a successful teleconference.

Joydeep Bhattacharya
Joydeep Bhattacharya 25 December 2020
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