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Why Every Company Needs a Social CEO

Why Every Company Needs a Social CEO

Charismatic leadership is a tremendous asset for any company but how many CEO's have really embraced social media? It can be an effective tool to communicate and can sometimes be seen as a positive signal of...

Phil Livingstone
Phil Livingstone 28 June 2016
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Why Consumer-Generated Content Is Key For Today’s Retailers

Why Consumer-Generated Content Is Key For Today’s Retailers

Here are three ways to enhance marketing with consumer content.

Larisa Bedgood
Larisa Bedgood 28 June 2016
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Why It Pays off to Pay for Your Employees' Social Media Activities

Why It Pays off to Pay for Your Employees' Social Media Activities

While considering the ROI of an employee advocacy program and contemplating whether this investment is worth it, decision makers need to take into consideration, which benefits it has for their employees! Or: Why you...

Anita Theis
Anita Theis 28 June 2016
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How One Tweet Resulted In A $5.8m Investment

How One Tweet Resulted In A $5.8m Investment

Sometimes a fact just jumps out and grabs you.

Damian Corbet
Damian Corbet 24 June 2016
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Online Advertising: 5 Golden Rules to Select the Best Visuals

Online Advertising: 5 Golden Rules to Select the Best Visuals

How can you give your advertising campaign the best performance? Check out our golden rules to choose your most important creative asset: the visual you use. This could literally decrease the cost of your campaign by...

Sane Lebrun
Sane Lebrun 24 June 2016
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The Rise And Rise Of Instagram’s New Features

The Rise And Rise Of Instagram’s New Features

It’s been six years since Instagram launched, but do you know all of Instagram's latest features?

Julia Deutsch
Julia Deutsch 24 June 2016
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What Compels Your Customers to Share? - Psychology of Referrals (Part 2)

What Compels Your Customers to Share? - Psychology of Referrals (Part 2)

In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how...

Angela Southall
Angela Southall 23 June 2016
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Lip Devotion: Using Social Media To Launch A New Product

Lip Devotion: Using Social Media To Launch A New Product

New products hit the market all the time. If you’ve ever launched a product, you know it's a huge undertaking. However, just because you might be entering a highly competitive market doesn’t mean there isn’t room...

Charlotte Chipperfield
Charlotte Chipperfield 23 June 2016
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6 Struggles Only Digital Marketers Would Know #TheStruggleIsReal

6 Struggles Only Digital Marketers Would Know #TheStruggleIsReal

Digital Marketing is a new fast evolving profession, it requires marketers to be an expert in a range of things. After working as a specialist for several years, here’re the 6 struggles I'd would like to share...

Winnie Chan
Winnie Chan 22 June 2016
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Crafting the Perfect Caption for Your Ecommerce Instagram Photos

Crafting the Perfect Caption for Your Ecommerce Instagram Photos

Captions are often overlooked when composing a top-notch Instagram post. In a world of filters and hashtags, it can be all too easy to forget about that text plays an important role. We’ve said it before, but it’s...

Luisana Cartay
Luisana Cartay 22 June 2016
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Want More Leads & Clients? Build Trust!

Want More Leads & Clients? Build Trust!

Every business needs a 'Trust Building Process' - do you have one? Trust is an underused term in business, mainly because most of us believe that we already have it dialed in. In our minds, we think...

Otoabasi Umonting
Otoabasi Umonting 21 June 2016
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The Emerging Digital Culture Is Boosting the Individual

The Emerging Digital Culture Is Boosting the Individual

You can’t meet all your customers. But you need to match all their expectations. The emerging digital culture is boosting the individual, who so becomes more important than society. The new digital customer wants it...

Jonathan Pitcher
Jonathan Pitcher 20 June 2016
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Infographic: Content Marketing Football Club – Who Would Make Your Team?

Infographic: Content Marketing Football Club – Who Would Make Your Team?

With the Euro 2016 championship hotting up, and the Copa America entering its final stages, MAGNAFI has assembled the finest players for the Content Marketing Football Club. Which players would make it into your...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 15 June 2016
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LinkedIn Guide to Success

LinkedIn Guide to Success

LinkedIn has become the main social network for companies and professionals around the globe, and now that it has been announced that it’s being acquired by Microsoft, it is more necessary for those looking for short...

Elkin Niño
Elkin Niño 15 June 2016
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Fanpage Trends UK May 2016 – Premier League Winners Also Winning Social Media

Fanpage Trends UK May 2016 – Premier League Winners Also Winning Social Media

Sotrender is happy to present the 10th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in...

Jan Zajac
Jan Zajac 14 June 2016
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Why Brand Management in the Digital Age Matters

Why Brand Management in the Digital Age Matters

Understanding the value of your digital brand.

Brad Chuck
Brad Chuck 13 June 2016
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Write the Way People Want to Read!

Write the Way People Want to Read!

10 quick tips to creating content that flows. The sheer volume of written content out there is staggering, and growing daily. If you want to reach the right people for your brand, or your blog, then you've got to...

Lorraine Griffin
Lorraine Griffin 10 June 2016
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Why Is My Product Page Not Showing up on Google?

Why Is My Product Page Not Showing up on Google?

Many times, even as a consultant or CMO, we can overlook the basic fact that prior to diving into SEO for a large e-commerce site, you must be assured that each product page is being actively indexed by Google.

Keith Krupp
Keith Krupp 10 June 2016
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How Can Publishers Successfully Integrate Snapchat into Their Video Strategy?

How Can Publishers Successfully Integrate Snapchat into Their Video Strategy?

Most publishers focus their social video strategy on Facebook, however, if you are targeting millennials, Snapchat just has to be on your radar.

Jenn Molina
Jenn Molina 9 June 2016
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How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
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Does Social Media Make You More Jittery than 10 Cups of Coffee?

Does Social Media Make You More Jittery than 10 Cups of Coffee?

When it comes to planning a social media strategy you might feel more anxiety than the jitters of 10 cups of coffee!

Charlotte Chipperfield
Charlotte Chipperfield 8 June 2016
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Powerful Tools Don’t Compensate for Weak Thinking

Powerful Tools Don’t Compensate for Weak Thinking

It is staggering how many cool things we can do in marketing today that a few years ago would have been a dream. But between the data or tools and the acting upon them stands something that is still very human and...

Renzo Rizzo
Renzo Rizzo 6 June 2016
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How To Convince Your Boss You Need An SEO Strategy

How To Convince Your Boss You Need An SEO Strategy

5 simple steps that will help you convince your boss you need an SEO strategy, or at least get the conversation going:

Tina Griffiths
Tina Griffiths 3 June 2016
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Four Characteristics of a Successful Brand Community

Four Characteristics of a Successful Brand Community

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

Stephanie Mulrooney
Stephanie Mulrooney 3 June 2016
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Didn’t Like the New Top Gear?

Didn’t Like the New Top Gear?

Here’s why it has had a rough ride so far - from a marketeers perspective. We are looking at the launch of new Top Gear on BBC2 from the perspective of a NPI (New Product Introduction) and, naturally, common sense.

Konrad Dobschuetz
Konrad Dobschuetz 3 June 2016
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