Article

Jonathan Pitcher
Jonathan Pitcher 20 June 2016

The Emerging Digital Culture Is Boosting the Individual

You can’t meet all your customers. But you need to match all their expectations. The emerging digital culture is boosting the individual, who so becomes more important than society. The new digital customer wants it all, and they want it now! Social. Local. Mobile. And they expects it from you!

Seems like a tough challenge? Not really. Of course, you can’t meet all your customers in person, but in combining automation with a little human touch, you can match all their expectations. 
With digital marketing technologies you can easily reach out to your audience. The more you listen to your customers, the better you get to know them and the more you learn about them. 
You begin to actually understand how they feel and what they expect for themselves and from your brand. Once you discover their expectations, you can start to act accordingly. And the magic begins to operate when your brand not merely satisfies, but exceeds your clients' expectations. 

But to do so, you need to seduce your customers or users, and no technology can achieve this on its own: you need a touch of human intelligence and sensitivity.
 

As the digital paths to bring the appropriate message to the right customers become numerous, why not grasp the hand that we at WAX Interactive are extending to you?

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more