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Is Real Time Marketing Always The RIGHT Time?With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers...

                Larisa Bedgood
                8 April 2016
            
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How To Choose A Live Chat Outsourcing CompanySo you've decided you want to outsource your live chat and have begun the search for a live chat outsourcing partner to help you along the way. This post from Jonny (Co-Founder of The Chat Shop) will help you...

                Miles Hobson
                7 April 2016
            
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Today’s Technology Sausage Factory: The Online Advertising EcosystemLips, ears, snout and all, today’s sausage factory of data is complicated and convoluted. Data is repackaged and re-sold as inventory. It flows through the online advertising ecosystem without clear accountability as...

                Greta Paa-kerner
                6 April 2016
            
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The Imminent Fall of the Language Barrier Brings Huge Cultural ChallengesEver more perfect machine translation will soon bring the world closer together by eliminating the language barrier. But it carries within it the seeds of harmful cultural disruption.  

                Martin Hiesboeck
                6 April 2016
            
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Blockchain is the most disruptive invention since the Internet itself - not just in financeBy now you are sure to have heard of Bitcoin and the blockchain technology. Even so, very few people seem to realize that the blockchain won't just kill banks, brokers and credit card companies. 

                Martin Hiesboeck
                6 April 2016
            
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Google Ad Changes; One Month On...Last month we talked about the potential impact of Google removing their ads from the right hand side of the search results page...

                Tom Cella
                6 April 2016
            
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Why Estate Agents Need To Nail The Digital ExperienceAre you a traditional high street estate agent? Is your on-line presence living up to customer expectations? If you aren’t nailing the digital experience that home-owners and buyers receive, then you are losing out on...

                Miles Hobson
                5 April 2016
            
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Selecting the right UX Design PartnerIn this age of customer centricity, user experience has become an undoubted pillar of success for most online ventures. Companies are spending millions of dollars in getting the user experience right for their...

                Haaris Hasnain
                5 April 2016
            
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Things To Consider When Choosing A Digital AgencyWіth ѕо mаnу оut thеrе, ѕеlесtіng thе rіght аgеnсу саn bе trісkіеr thаn уоu mіght thіnk. Неrе аrе thе quеѕtіоnѕ уоu ѕhоuld аѕk tо hеlр сhооѕе thе rіght dіgіtаl раrtnеr fоr уоur buѕіnеѕѕ.

                Kate Watkins
                4 April 2016
            
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7 Tips To Increase Your LinkedIn Company Page FollowersLinkedIn was started on May 5th 2003 and transformed the way business professionals connect worldwide. Today, it is used in 200 countries and 24 languages by over 380 million experts, consultants and professionals.

                Richard Fallah
                4 April 2016
            
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Which Social Media Platform Works Best For Your Business?Content may well be king, but just as every king needs a queen, sparkling content goes hand-in-hand with social media to bring out the best of it

                Ben Hollom
                1 April 2016
            
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10 Small Businesses Prove It’s Possible To Create Great Content On A BudgetOne of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks.

                Sujan Patel
                31 March 2016
            
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Mobile Commerce: Where Is The Money? Engagement through personalization seems to be the key factor in increasing mobile commerce revenues for the future! It’s time for Push Notifications, but make sure to get to know your users and give them the messages...

                Eren Kocyigit
                30 March 2016
            
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Getting Personal In Banking 82% of UK & Australian financial service providers are failing to assist returning prospects. No one brand is currently offering a consistently strong customer experience, could this be why?

                Suzy Coulson
                23 March 2016
            
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What I learned from six weeks without any apps on my phoneDo we REALLY need all of those apps on our phones? What if we lived with the bare basics and used the mobile web properly? I tried it and this is what I found.

                Andy Headington
                18 March 2016
            
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Why Should You Send Marketing Emails On Weekends?Email marketers are constantly trying to find the ideal time to send out marketing emails. The last quarterly email benchmark report by Experian Marketing Services however suggests that there is no ideal time to send...

                Roland Pokornyik
                9 March 2016
            
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Eli Pariser’s Filter Bubble Is Now 5 Years Old…Have We Popped It Yet?The sites we turn to for our information, whether it be news, research or entertainment, filter our results to make them more relevant for us. It is called personalised search and it is now the norm for not only...

                Alexis Ternoy
                22 February 2016
            
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What Can FMCGs Achieve By Activating Their Digital Channels?The widespread use of digital platforms among consumers means that it is relatively easy for brands to have direct communication with their consumers. The benefits of this for FMCGs are that it can increase engagement...

                Stuart Sankey
                5 February 2016
            
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Facebook at Work, iAdvize's Number 1 Internal Communications ToolFacebook at Work is a business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces.

                Julien Hervouët
                28 January 2016
            
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The Next Paradigm Shift In The Field Of Market Research Can Be Expressed In Three Words: Pay Your SelfieOnline survey companies help marketers get their hands on data. Survey Monkey (1999), Qualtrics (2002), Google Consumer Survey (2012) and Survata (2012).

                Yewande Odusanwo
                21 January 2016
            
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First Impressions Dropping When Researching Motor Insurance ProvidersGlobal Reviews conducted two different research studies to assess how Australian's are researching motor insurance online. Read our findings.

                Suzy Coulson
                19 January 2016
            
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Product Anthropomorphism: The Personification of DesignWe might not build our purchasing decisions at first based on how we perceive products' features, but that deep feeling of resemblance which intrigues human emotions makes us more accepting to purchasing that...

                Islam Gouda
                21 December 2015
            
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Marketing on Facebook: Complete DigitalSense GuideFacebook as a platform has been on a journey to work out how it best functions as a brand marketing tool, without putting off its users in the process.

                Jerry Daykin
                18 December 2015
            
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IoT - How the Internet of Things Is Driving a Knowledge RevolutionThe Internet of Things is an interesting concept because, on one level, it's still largely theoretical, but on another it's already a network that you use every single day.

                Ronald van Loon
                17 December 2015
            
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6 Ways to Bring User Personas to LifeUser personas are the first step to creating any successful sales or marketing campaign.

                Joseph Conlon
                16 December 2015
            
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