Article

Julien Hervouët
Julien Hervouët 28 January 2016

Facebook at Work, iAdvize's Number 1 Internal Communications Tool

Facebook at Work is a business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces.

2015, we’ve been using Facebook at Work. We use it to communicate, to work together, to organise events, to share photos, articles… 

We were pre-selected as one of the first companies in Europe to take part in the private beta of the tool before its official launch. Today, more than 90 % of iAdvize employees use the business version of Facebook every day and generate on average of more than 1,000 interactions (posts, likes and comments) on a daily basis.

Facebook at Work has been in our life for 6 months now… here’s our initial feedback! 

113 groups have been created since the launch

In addition to iAdvize Team, the most active group is the Gong group in which employees can share personal and team achievements with the rest of the company – a new client, a successful deployment, a product innovation, the launch of a communication campaign, etc…

On average, there are 1,000 interactions every day including posts, likes and comments. The use of surveys is also widespread, enabling employees to gather their colleagues’ feedback on different topics.

Watch group, ‘Facebook at Work’ has also become the best place to share articles, research and other resources about news and trends related to iAdvize’s market, real-time customer engagement. Just like with Facebook, the ability to add hashtags and tag people optimises the impact of posts.

Facebook at Work’ has really improved the circulation and management of information within the different teams but also between them. Furthermore, due to iAdvize’s strong growth, 10 to 20 people join the company every month. In this context, ‘Facebook at Work’ has proved to be a wonderful tool for newcomers, facilitating their integration and understanding of our company culture!

Sophie de l’Estourbeillon, Head of Human Resources

In 2016, iAdvize will be opening offices in the UK and Germany; 100 people will be joining the company. ‘Facebook at Work’ will be a key tool in supporting the company’s growth and will be of great help to international teams.

Original Article

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
Read more
Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to conform and adapt in order to stay on track.

Tony Solomon
Tony Solomon 18 July 2017
Read more
Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
Read more