Article

Eren Kocyigit
Eren Kocyigit 30 March 2016

Mobile Commerce: Where Is The Money?

Engagement through personalization seems to be the key factor in increasing mobile commerce revenues for the future! It’s time for Push Notifications, but make sure to get to know your users and give them the messages they need.

Mobile commerce is a current reality with a growing trend for the future. Recent reports on mobile commerce performance over the last year clearly show that a remarkable increase in the use of mobile devices in order to finalize online purchases has been registered during 2015.

Therefore, using effective Mobile Marketing strategies to improve users engagement and retention is going to become even more important in the next months. Push Notifications  seem to be the best candidate to help a business grow by engaging its customers at relevant mobile moments. Sending personalised meaningful content to specific users segments, previously analyzed from a demographical, geographical and behavioural point of view, is the best way to re-draw customers’ attention to a service/product and therefore increase a business’ conversion rates. Push Notifications are vital for the future of Mobile Marketing.

Let’s have a look at some data which confirm this trend.

Mobile-Marketing-Infographic-(1).png

This infographic has been built on the basis of data derived in 2015 and early months of 2016 from 50 million app users from 50+ brands present in Netmera portfolio. As clearly shown by the infographic, the use of mobile engagement solutions, like push notifications, in-app pop-ups and automated campaigns, had a significant impact on mobile commerce conversion rates: Push Notifications promoted a relevant increase in the percentage of orders finalized on mobile devices (180% increase in orders with push notifications), with iOS devices generally showing a better conversion than Android ones. Data represented in the infographic also show which are the best times of the day and days of the week to engage mobile commerce customers with relevant content (Push Messages) and therefore increase retention and revenue: mobile usage peaks both at lunch times and evenings, and Monday surprisingly appears as the best day of the week to boost a business’ sales via appropriate mobile marketing engagement and retention strategies.

Engagement through personalization seems to be the key factor in increasing mobile commerce revenues for the future! It’s time for Push Notifications, but make sure to get to know your users and give them the messages they need.

Effectively Engage Mobile Users with Netmera Push Notifications

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
6 Ways to Turn Customers into Brand Advocates

6 Ways to Turn Customers into Brand Advocates

No matter how hard you try to advertise your brand, potential buyers will believe its existing consumers more. This means that you should try to turn customers into brand advocates. We present the 6 best ways how to achieve this - it is now only up to you to put these suggestions into practice.

Micheal Gilmore
Micheal Gilmore 15 May 2017
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more