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Maintaining the Culture in Your Team during Times of Change

Maintaining the Culture in Your Team during Times of Change

In today’s fast-paced society, the difference between success and failure can lie in a company’s ability to adapt, reorganise and transform itself. The culture within the business is a key asset to managing that...

Phil Livingstone
Phil Livingstone 27 June 2016
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What the Best Content Marketers Know: The Most Overlooked Sources for Content

What the Best Content Marketers Know: The Most Overlooked Sources for Content

Customers and competitors are a great source of knowledge and inspiration for content marketers. But where do you go to get the most valuable and up-to-date information?

Ray Beharry
Ray Beharry 27 June 2016
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The Rise And Rise Of Instagram’s New Features

The Rise And Rise Of Instagram’s New Features

It’s been six years since Instagram launched, but do you know all of Instagram's latest features?

Julia Deutsch
Julia Deutsch 24 June 2016
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Bots Have No Feelings. Humans Are Safe...For Now.

Bots Have No Feelings. Humans Are Safe...For Now.

Will bots move from cognitive thought to artificial intelligence, and feel excited, jealous or even develop feelings?  Scary when you think it might be possible.

Phil Livingstone
Phil Livingstone 23 June 2016
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5 Steps to Achieving a Stronger Online Betting Experience

5 Steps to Achieving a Stronger Online Betting Experience

Research conducted by Global Reviews has identified some of the major pain points punters face whilst trying to place a bet online. Many of these problems can be mitigated by implementing the following tips.

Suzy Coulson
Suzy Coulson 17 June 2016
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A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data

Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth.

Larisa Bedgood
Larisa Bedgood 17 June 2016
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Twitter Trends UK May 2016 – Sports Clubs and Captain America’s Boyfriend

Twitter Trends UK May 2016 – Sports Clubs and Captain America’s Boyfriend

Sotrender is happy to present the 8th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on...

Jan Zajac
Jan Zajac 16 June 2016
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Customer Engagement Via SMS Brings New Opportunities To Financial Institutions

Customer Engagement Via SMS Brings New Opportunities To Financial Institutions

Leveraging SMS-centric capabilities and features to bring mobile-first initiatives into the next phase of personal banking and financial security, financial institutions will be able to ensure greater customer...

Lee Bolger
Lee Bolger 14 June 2016
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Fanpage Trends UK May 2016 – Premier League Winners Also Winning Social Media

Fanpage Trends UK May 2016 – Premier League Winners Also Winning Social Media

Sotrender is happy to present the 10th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in...

Jan Zajac
Jan Zajac 14 June 2016
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Differing Wants And Needs When Researching Life Insurance

Differing Wants And Needs When Researching Life Insurance

Results from our first Life Insurance Digital Sales Effectiveness benchmark in Australia have revealed that the industry still has a lot of room for improvement when it comes to the online experience for consumers in...

Suzy Coulson
Suzy Coulson 13 June 2016
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20 Visual Content Marketing Tools To Engage Your Audience

20 Visual Content Marketing Tools To Engage Your Audience

A picture is worth a thousand words. And videos? They’re worth a million, says screenwriter and director Barry Levinson. Gone are the days of purely text-based content marketing. As more and more people gravitate...

Dipti Parmar
Dipti Parmar 13 June 2016
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The Influential Role Of Aggregators In Converting Online Energy Customers

The Influential Role Of Aggregators In Converting Online Energy Customers

In our latest wave of research into the energy market, we have seen some interesting trends in how ‘in-market’ customers are researching and choosing their energy supplier.

Suzy Coulson
Suzy Coulson 8 June 2016
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How to Get Started with Gathering Customer Feedback Through Your Website and App

How to Get Started with Gathering Customer Feedback Through Your Website and App

Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we...

Udesh Jadnanansing
Udesh Jadnanansing 6 June 2016
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How Big Data Analytics is Redefining the Travel Industry

How Big Data Analytics is Redefining the Travel Industry

Let us have a glimpse of how Big Data Analytics is improving customer experience and increasing business efficiency in the Travel industry.

Gunendra Patil
Gunendra Patil 2 June 2016
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5 Reasons Why Collaborative Cultures Work...

5 Reasons Why Collaborative Cultures Work...

Collaboration basically means to work together, and right now our technology, workplace environments, and everything in between is becoming more focused on helping this type of work culture thrive. But what have...

Hannah Brady
Hannah Brady 27 May 2016
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Who Are Your Most Valuable Visitors?

Who Are Your Most Valuable Visitors?

You have two types of visitors: the new and the returning. While the new/returning segment is about as old as it gets in ecommerce, digital marketers usually have a choice to make: Do they focus on finding new...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Since the dawn of the browser, people believed that the internet would deliver a digital experience smart enough to know our interests and wants. However improving the relevancy of the browsing experience is still in...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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The Science of Trust in Social Selling

The Science of Trust in Social Selling

Publications within the topic of social selling primarily focus around the importance of reaching prospects, building a personal brand and sharing stories, because we trust word-of-mouth and personal connections more...

Anita Theis
Anita Theis 24 May 2016
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Data Strategy: Making It Work

Data Strategy: Making It Work

The importance of data in today’s world of marketing is widely accepted, but its rapid rise may have led to gaps in strategy.

Mike Owen
Mike Owen 23 May 2016
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The Success Of Snapchat Branding Seems Unstoppable

The Success Of Snapchat Branding Seems Unstoppable

To date the social media application has over 100 million active daily users and 8 billion daily video views. Launched in 2011, Snapchat, then called “Picaboo,” was scoffed at by the fellow Stanford University...

Julia Deutsch
Julia Deutsch 11 May 2016
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An Overview Of Data-Driven Marketing In 2016

An Overview Of Data-Driven Marketing In 2016

Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released byForbes Insights in association with Turn.

Larisa Bedgood
Larisa Bedgood 10 May 2016
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Pinterest, Instagram And Ecommerce

Pinterest, Instagram And Ecommerce

Pinterest and Instagram are great for ecommerce brands due to their visual nature. We take a look at who uses the platforms and how ecommerce brands can monetise them using storytelling and advertising.

Lucy Forbes
Lucy Forbes 10 May 2016
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How Content Personalization Can Work For Your ROI

How Content Personalization Can Work For Your ROI

The Internet has come full circle. Users have gone from complete anonymity to complete exposure and now many hope to slip back into the shadows.

Eli Mandelbaum
Eli Mandelbaum 6 May 2016
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Best Practices For Technology Security Infrastructure Implementation

Best Practices For Technology Security Infrastructure Implementation

The structure of IT infrastructure is changing and with it, its security aspects. Gartner in its ‘Top Predictions for IT Organizations and Users for 2016 and Beyond’ reveals, ‘By 2018, 50 percent of enterprises with...

Prasenjit Saha
Prasenjit Saha 6 May 2016
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3 Ways Banks Can Learn From Other Countries, Other Industries And Themselves

3 Ways Banks Can Learn From Other Countries, Other Industries And Themselves

As a whole, Australian banking websites offer customers a strong online experience, however, there are a few areas where they tend to fall short or at the very least could afford to push themselves further to deliver...

Suzy Coulson
Suzy Coulson 4 May 2016
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