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Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee Advocacy

Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee Advocacy

Research shows the benefits of a formal Employee Advocacy for the firm and its employees, however, it does not suffice to “start doing Employee Advocacy” and expect positive results to come in automatically and...

Anita Theis
Anita Theis 9 August 2016
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The 6 Best Email Tactics to Take Your Business Sky-High

The 6 Best Email Tactics to Take Your Business Sky-High

The question has no doubt crossed your mind: what email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers.

Sophia Skinbjerg
Sophia Skinbjerg 8 August 2016
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Deciding Between Blogging or a Website

Deciding Between Blogging or a Website

It’s a question asked by many affiliate marketers, which is why I decided to post my professional opinion. A Blog is much more effective than a website, because a blog can be 1000 “mini sites” sending traffic to the...

Deon Christie
Deon Christie 3 August 2016
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The Science Of Emotions And Social Engagement

The Science Of Emotions And Social Engagement

It’s a common enough idea in sales and marketing that tapping into your audience’s emotions can inspire certain reactions, but what exactly is it that pushes people to interact with content?

Ben Hollom
Ben Hollom 3 August 2016
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It Starts, with Keyword Research

It Starts, with Keyword Research

I decided to create this website and share with people the methods and tactics that actually generate money on the Internet. Sadly, I have to admit that a larger majority of systems and programs to make money online...

Deon Christie
Deon Christie 2 August 2016
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Search Engine Optimization And Page Rank

Search Engine Optimization And Page Rank

We need to discuss the importance and role of keywords to the level of your achievement. It is also important to decide on a niche, so you know which direction to take. Direction is so much more important than speed...

Deon Christie
Deon Christie 1 August 2016
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Help! There's Too Much Data

Help! There's Too Much Data

Everyone is trading in the currency of data and information.  Data is inescapable; there’s big data, meta data, customer data, transactional data.  The list is endless.

Liz Eden
Liz Eden 1 August 2016
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Revolutionize Your Business By Doing This One Small Thing

Revolutionize Your Business By Doing This One Small Thing

Small changes can lead to big impact.

Stacey Danheiser
Stacey Danheiser 1 August 2016
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The Google Page Rank Secrets

The Google Page Rank Secrets

We’re going to take a look at leveraging Google Page Rank for Targeted Website Traffic, by means of commenting and posting. Commenting and Posting is also dependent on your knowledge in order to attract your audience...

Deon Christie
Deon Christie 29 July 2016
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4 Steps To Up Your Content Marketing Game

4 Steps To Up Your Content Marketing Game

Are you producing mediocre content? Here are 4 steps to cut through the clutter.

Stacey Danheiser
Stacey Danheiser 29 July 2016
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How the United Kingdom Is Leading the Way in Mobile Shopping

How the United Kingdom Is Leading the Way in Mobile Shopping

Today’s consumer is increasingly becoming more sophisticated and transforming into a “Super Shopper” focused on digital channels. According to Forrester, these are the shoppers of the future. They embrace...

Morgan Meyer
Morgan Meyer 28 July 2016
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Marketing Strategy: Toward a Standard for Marketing Measurement

Marketing Strategy: Toward a Standard for Marketing Measurement

The challenge to effectively measure and evaluate marketing has been a persistent dare for business practitioners and scholars for several decades. Business and academic leaders have routinely debated the relevant...

Dr. Tareion Fluker, DBA, MBA
Dr. Tareion Fluker, DBA, MBA 28 July 2016
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Getting The Right Product And Generate Sales

Getting The Right Product And Generate Sales

Getting visitors to your affiliate links is one thing, but how will you know which products to promote? Well, first you’ll have to decide which Affiliate Network you wish to use, and Click Bank comes highly...

Deon Christie
Deon Christie 28 July 2016
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Are football clubs losing touch with their ‘Real’ fans?

Are football clubs losing touch with their ‘Real’ fans?

Hyundai’s sponsorship and advertising during Euro 16 included the hashtag #RealFansFirst but do they actually have a definition of, or understand who are ‘real’ fans?

Nik Harta
Nik Harta 27 July 2016
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Moments of Truth

Moments of Truth

There are two defining moments in the customer journey of a referral: the moment of sharing and deciding to shop. New research reveals that both have ‘last mile’ challenges. A referral programme could pave the path...

Courtney Wylie
Courtney Wylie 21 July 2016
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Twitter Trends UK June 2016 – EURO Fever And Brexit Dismay

Twitter Trends UK June 2016 – EURO Fever And Brexit Dismay

Sotrender is happy to present the 9th edition of Twitter Trends UK. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social...

Jan Zajac
Jan Zajac 15 July 2016
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Fanpage Trends UK 2016 – Brexit Dominates Social Media

Fanpage Trends UK 2016 – Brexit Dominates Social Media

Sotrender is happy to present the 11th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in...

Jan Zajac
Jan Zajac 14 July 2016
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The Dos And Don’ts Of Creating Eye-Catching Emails

The Dos And Don’ts Of Creating Eye-Catching Emails

Every company dreams of having free SMTP email services that consistently deliver attention-grabbing emails to their customers. But many spend big bucks to get results only to be disappointed when they review...

Matt Zajechowski
Matt Zajechowski 13 July 2016
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The Definitive Guide To Determine Social Media Marketing Budget For All Businesses

The Definitive Guide To Determine Social Media Marketing Budget For All Businesses

Social media is ‘the place’ to be for businesses. They can reach out to their target audience, maximize engagement and ultimately, increase conversions. But before everything else, you need to chalk out a plan and a...

Dipti Parmar
Dipti Parmar 11 July 2016
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Let Me Tell You About Chat Bots Before They Do

Let Me Tell You About Chat Bots Before They Do

Whether we realise it or not, we have been interacting with bots, especially voice bots, for some time now. The somewhat annoying voice-prompter of some airline support lines (the ones that have enough voice...

Mark Armstrong
Mark Armstrong 7 July 2016
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How Content Marketing Played Its Part In The EU Referendum

How Content Marketing Played Its Part In The EU Referendum

So there we have it. Our fate has been decided. We all have our opinion on what that will mean for Britain, but let’s try and be impartial for a minute and look at the content marketing efforts of both sides of the...

Ben Hollom
Ben Hollom 30 June 2016
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Trust, Transparency And Transformation: Why Microsoft's UK CEO Uses Twitter

Trust, Transparency And Transformation: Why Microsoft's UK CEO Uses Twitter

When the UK CEO of the world’s largest software company gets active on Twitter, people sit up and notice.

Damian Corbet
Damian Corbet 30 June 2016
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IoT for Small Business – Impact and Future Prospects

IoT for Small Business – Impact and Future Prospects

Internet of Things impact on small business operations and the barriers to their rapid adaptation – Gauging the return on investment and its long-term viability

vaibhav bhatt
vaibhav bhatt 29 June 2016
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The First Critical Stage For An Effective Mobile Sports Betting Site – Initial Engagement

The First Critical Stage For An Effective Mobile Sports Betting Site – Initial Engagement

While the online sports betting sector is ahead of the game in being “mobile first”, a recent study by Global Reviews on the Mobile Sales Effectiveness in the sector found that top brands are losing target customers...

Suzy Coulson
Suzy Coulson 29 June 2016
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Power Of Pinterest: One in Ten Britons Are Influenced By Social Media Every Day

Power Of Pinterest: One in Ten Britons Are Influenced By Social Media Every Day

A recent survey has shed light on how much Britons feel influenced by accounts on social media, with 10% of Britons agreeing that they are influenced by social media every single day.

Leanne Bryan
Leanne Bryan 28 June 2016
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