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The Future of Email Marketing 2019: Get to Know All Email Marketing Trends

The Future of Email Marketing 2019: Get to Know All Email Marketing Trends

You might be thinking that 2019 is a few months away, why we supposed to know about the next year’s trends now? However, if you ask that I can assume that you are one of that person who prepares the Christmas...

Tiffany Harper
Tiffany Harper 6 December 2018
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Ten Pro Startup Success Tips for Your Business - Volume 1

Ten Pro Startup Success Tips for Your Business - Volume 1

Today, one is seeing the mushrooming of a lot of startups around the world, and more so, in a fast-growing economy like India. A startup is a young company usually financed and operated by a handful of individuals or...

Neel Sinha
Neel Sinha 5 December 2018
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Increasing On-Site Time With Embedded Stories

Increasing On-Site Time With Embedded Stories

Visualization is a critical part of every website user experience. Visualization increases the speed of comprehension and this is because it lets people see beyond the huge amounts of content and data. Following...

Jeff Jones
Jeff Jones 4 December 2018
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What’s Your Digital Strategy for 2019?

What’s Your Digital Strategy for 2019?

Business people and business owners across the UK are starting to think about their digital strategy for 2019. What are the new trends?

Neil Capstick
Neil Capstick 4 December 2018
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Why the real nanoinfluencers are your customers

Why the real nanoinfluencers are your customers

Influencer marketing started with the big influencers. The people on social media with over a million followers. Then, it turned to microinfluencers, who have a few hundred thousand followers to expose to brand...

Niamh Reed
Niamh Reed 3 December 2018
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There’s already been an app for that

There’s already been an app for that

We all like to think that we’re pretty unique. We like to feel special, and this is especially true when it comes to our business ideas. After all, no one wants to feel derivative of a competitor when you’re standing...

Emily Perkins
Emily Perkins 28 November 2018
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Google & Facebook vs Everyone Else

Google & Facebook vs Everyone Else

Everyone knows Facebook and Google are dominating the industry and that the digital duopoly isn’t the healthiest state of affairs. But there are other networks who are taking on the two digital giants and want a piece...

Nick Beck
Nick Beck 26 November 2018
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“Half the money (CPG companies) spend is wasted; the trouble is…” - Why only CPG companies that adopt AI analytics will thrive?

“Half the money (CPG companies) spend is wasted; the trouble is…” - Why only CPG companies that adopt AI analytics will thrive?

Few CPG companies may admit that this century-old “Half the money” quote (from John Wanamaker) still depicts their marketing reality. Yet, more than 60 percent of Fortune 1000 Chief Marketing Officers cannot quantify...

Jean Littolff
Jean Littolff 26 November 2018
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Leading with Purposeful Data: From Insight to Action

Leading with Purposeful Data: From Insight to Action

In order to utilize big data efficiently, you need to fully understand big data – what it means to your organisation, what it does for you for better business. Since big data is bigger than it sounds, you can start...

Asena Atilla Saunders
Asena Atilla Saunders 20 November 2018
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Artificial Intelligence Era Requires New Approaches to Create AI Talent

Artificial Intelligence Era Requires New Approaches to Create AI Talent

We live in the world of AI currently, and there is plenty of talk about what the future holds. With doubts over the future everywhere, one can predict that AI is soon going to be an imperative part of our lives...

Ronald van Loon
Ronald van Loon 19 November 2018
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The 10 commandments for a successful dashboard

The 10 commandments for a successful dashboard

All organisational decisions should be based on data, and more and more people are becoming aware that ‘the numbers tell the tale’. At the same time, companies are increasingly switching to working in the cloud. The...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 13 November 2018
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Three steps to building your brand community.

Three steps to building your brand community.

Once customers become lifelong friends with brands, your job as a marketer completely changes to retention and relationships. But how to get there?

Norty Cohen
Norty Cohen 12 November 2018
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Will cloud-based messaging be the future of customer engagement?

Will cloud-based messaging be the future of customer engagement?

When it comes to marketing strategies, communications has always played an important part. In the modern world of technology tools and social media, marketing communications has never been more competitive or targeted.

Kenneth Berthelsen
Kenneth Berthelsen 8 November 2018
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Story Through Play: How we are using Gamification to build more meaningful brand engagement.

Story Through Play: How we are using Gamification to build more meaningful brand engagement.

We are constantly striving to build engagements that give brands a relevant and authentic role in existing and emerging audience behaviour.

Ben Callis
Ben Callis 7 November 2018
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Where next for social commerce?

Where next for social commerce?

As social channels make it easier to integrate shopping on their platforms, how best can brands buy into social commerce, what challenges should they be aware of and why does it matter?

Apu Gupta
Apu Gupta 5 November 2018
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Automated Customer Service: Pros, Cons and Best Practices

Automated Customer Service: Pros, Cons and Best Practices

When it comes to customer service, business owners are often struggling between staying with the old ways and going with the automation flow.

Catherine Palmer
Catherine Palmer 31 October 2018
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How to get your website prepared for the onslaught of Black Friday and Cyber Monday

How to get your website prepared for the onslaught of Black Friday and Cyber Monday

Make sure your back-end website infrastructure can cope with peaks in users

Mark Fitzsimmons
Mark Fitzsimmons 30 October 2018
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Four key trends defining the future of social

Four key trends defining the future of social

Social media management platform Hootsuite hosted the London edition of its Future of Social conference series last week where the company’s chief marketing officer Penny Wilson outlined four important trends that are...

Linus Gregoriadis
Linus Gregoriadis 30 October 2018
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Video for Brands: Where Do You Start?

Video for Brands: Where Do You Start?

Creating video content can be a daunting and expensive process, but here's a few pointers on where to start.

Stuart Stubbs
Stuart Stubbs 26 October 2018
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KITT was the original voice-search engine

KITT was the original voice-search engine

In 2017, 46% of adults in the US reported using voice-controlled smart assistants (Pew Research Center). Some are predicting that as soon as 2020 50% of all searches will be carried out by voice engines. With the tech...

Tim Carter
Tim Carter 26 October 2018
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How companies can reap the rewards of predictive analytics

How companies can reap the rewards of predictive analytics

For most companies the idea of predictive analytics fuelled by artificial intelligence to deliver better website performance and an improved customer experience has been more of a pipedream than a day-to-day business...

Linus Gregoriadis
Linus Gregoriadis 22 October 2018
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Chatbots Still at the Top Spot of Industry's Most Important Digital Trends

Chatbots Still at the Top Spot of Industry's Most Important Digital Trends

In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months.

Oliver Bailey
Oliver Bailey 19 October 2018
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Artificial intelligence uses in our world right now

Artificial intelligence uses in our world right now

There’s a lot around AI in the news lately. Debates rage on about the infinite possibilities and potential repercussions of artificial intelligence. While many are still trying to figure out what it means or what to...

Radzi Schmaus
Radzi Schmaus 19 October 2018
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Five big brand translation and localization mistakes that every business can learn from

Five big brand translation and localization mistakes that every business can learn from

The translation and localization of documentation has huge potential for missteps. From poor grammar and clumsy phrasing to nonsensical text or the inadvertent use of swearwords, companies have been getting...

Digital Doughnut Contributor
Digital Doughnut Contributor 18 October 2018
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Tips to develop a groundbreaking product for the voice-enabled digital future.

Tips to develop a groundbreaking product for the voice-enabled digital future.

When we talk about the voice enables technology, you will almost find it everywhere now. Starting from the gadgets for home to high-end technologies for mobile phones, every tech firm is trying to spur innovation in...

James Warner
James Warner 18 October 2018
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