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5 Mistakes That can Ruin Your Email A/B Tests

5 Mistakes That can Ruin Your Email A/B Tests

Testing your templates, your copy, your timetable can be a great help, but most of the time it won’t give you the Holy Grail. You have to test major and minor changes also in order to narrow your email down to the...

Roland Pokornyik
Roland Pokornyik 11 March 2016
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Why Should You Send Marketing Emails On Weekends?

Why Should You Send Marketing Emails On Weekends?

Email marketers are constantly trying to find the ideal time to send out marketing emails. The last quarterly email benchmark report by Experian Marketing Services however suggests that there is no ideal time to send...

Roland Pokornyik
Roland Pokornyik 9 March 2016
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Trends In Internet Use – China

Trends In Internet Use – China

In celebration of the Lunar New Year, we have reviewed current trends in internet use in China. Happy Chinese New Year from us to you!

Lucy Forbes
Lucy Forbes 3 March 2016
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Fresh Stats To Help You Become The King Of Email Marketing!

Fresh Stats To Help You Become The King Of Email Marketing!

According to CampaignMonitor every single dollar you spend on your email campaigns will bring you 38 dollars – far surpassing display, social and all other channels.

Roland Pokornyik
Roland Pokornyik 26 February 2016
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How To Use The Inverted Pyramid Method In Email Marketing

How To Use The Inverted Pyramid Method In Email Marketing

You have to present something interesting, something valuable to your recipient in the very first second when they open your email. The model that you would be wise to use in order to do this is called the inverted...

Roland Pokornyik
Roland Pokornyik 18 February 2016
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How Will An Email Template Builder Make Your Life Easier?

How Will An Email Template Builder Make Your Life Easier?

Once you have your very own templates you won't have to start from absolute scratch or use what everyone else is using.

Roland Pokornyik
Roland Pokornyik 4 February 2016
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The Power Of The Inbox: 3 Tips For Driving Traffic With Email Marketing

The Power Of The Inbox: 3 Tips For Driving Traffic With Email Marketing

When it comes to driving traffic via email marketing here are three important tips to consider.

Eli Mandelbaum
Eli Mandelbaum 2 February 2016
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Increase Your Email Marketing Success With Video

Increase Your Email Marketing Success With Video

Video is a powerful and effective way of engaging your audience and getting them to interact with your emails.

Laura Stack
Laura Stack 28 January 2016
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The Future In Your Hands: How To Make The Most Of Mobile Email Marketing

The Future In Your Hands: How To Make The Most Of Mobile Email Marketing

The transition to hand-held devices as consumers' preferred mode of online shopping is firmly underway.

Mike Owen
Mike Owen 14 December 2015
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Moving Forward In The New Marketing Landscape [Through Strategic Use of Technology]

Moving Forward In The New Marketing Landscape [Through Strategic Use of Technology]

Move forward in the marketing landscape with a marketing technology strategy suited to your business needs.

Andrew Freeman
Andrew Freeman 11 December 2015
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How To Get The Most Out Of An External Trainer

How To Get The Most Out Of An External Trainer

A few heartfelt tips and ideas for making sure you really get the most from your training budget…

Dan Brotzel
Dan Brotzel 9 December 2015
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What Is Marketing Operations [And What Does Their Data Strategy Mean for Your Business]?

What Is Marketing Operations [And What Does Their Data Strategy Mean for Your Business]?

To ensure your marketing operations strategy is successful you need to align your various business functions to an enterprise wide, long-range, vision of top level strategic goals.

Andrew Freeman
Andrew Freeman 7 December 2015
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Seven Tips For The Best Birthday Emails

Seven Tips For The Best Birthday Emails

Birthday emails are an easy way to win points with your subscribers - if you get them right.

Hark Thandi
Hark Thandi 3 December 2015
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It's Your Data, It's Your Life

It's Your Data, It's Your Life

What is going to live forever….data, my personal identity data, the stuff that is sitting in organisations' databases all over the world.

Rob Leslie
Rob Leslie 2 December 2015
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5 Tips For Powerful Holiday Email Marketing

5 Tips For Powerful Holiday Email Marketing

Here are our 5 tips for driving conversion through your holiday email campaigns:

Digital Doughnut Contributor
Digital Doughnut Contributor 30 November 2015
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Email Marketing: Five Simple Tips To Get Read, And Loved!

Email Marketing: Five Simple Tips To Get Read, And Loved!

Here are five tips on briefing your agency, and getting your emails read.

William Yates
William Yates 26 November 2015
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Web And Email Design Should Go Hand In Hand!

Web And Email Design Should Go Hand In Hand!

Responsive email campaign design ensures your mobile website user experience and your email marketing campaign experience are the same.

Roland Pokornyik
Roland Pokornyik 25 November 2015
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Five Ways To Boost Email Engagement For Multi-Location Brands

Five Ways To Boost Email Engagement For Multi-Location Brands

Before you hit the send button, think about whether these five email marketing tips could improve your engagement levels.

Hark Thandi
Hark Thandi 19 November 2015
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You Should Immediately Start Sending Lead Nurturing Emails! Why?

You Should Immediately Start Sending Lead Nurturing Emails! Why?

Let's dive deeper into lead nurturing emails, which are 3 times more likely to be successful than regular marketing emails!

Roland Pokornyik
Roland Pokornyik 17 November 2015
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5 Tips To Measure The Impact Of Your Content Marketing

5 Tips To Measure The Impact Of Your Content Marketing

Launching a new content marketing approach whether through a new blog or via series of articles or e-books can be exciting

Mario Kyriacou
Mario Kyriacou 13 November 2015
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CRM And MA: The Personalised Route To Fast-Track Engagement

CRM And MA: The Personalised Route To Fast-Track Engagement

Creating close and effective engagement with prospect and existing customers requires more than high performance CRM or MA platforms.

William Yates
William Yates 12 November 2015
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6 Types Of Marketing Emails You Should Be Sending

6 Types Of Marketing Emails You Should Be Sending

There is much more to email marketing than just presenting your products to recipients.

Roland Pokornyik
Roland Pokornyik 9 November 2015
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Sales + Marketing = The Strategy For Business Growth

Sales + Marketing = The Strategy For Business Growth

Modern CRM systems enable the alignment of Sales and Marketing - discover how this equates to business growth.

Billy Lyle
Billy Lyle 6 November 2015
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Moving Your Office IT Into The Cloud: What You Need to Know

Moving Your Office IT Into The Cloud: What You Need to Know

Use of cloud computing and storage is increasing rapidly. IT directors need to understand the potential benefits.

Justin Dean
Justin Dean 27 October 2015
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Rekindling Brand Loyalty: How To Win Back Lapsed Customers

Rekindling Brand Loyalty: How To Win Back Lapsed Customers

Running a win-back campaign allowed us to re-engage 20% of dormant email subscribers.

Hark Thandi
Hark Thandi 19 October 2015
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