Article

Roland Pokornyik
Roland Pokornyik 4 February 2016
Categories Email & eCRM

How Will An Email Template Builder Make Your Life Easier?

Once you have your very own templates you won't have to start from absolute scratch or use what everyone else is using.

There are of course many free email templates available that you can use right away, but if you are thinking long-term, these will only get you so far. The main advantage of these email templates is that you don’t have to pay for them, but you will eventually have to invest in creating your very own.

The reason for this is very simple: users love simple and familiar designs.

Now it can mean multiple things to be familiar with. On one hand the design has to be prototypical, the user must be able to recognize navigation, CTAs and other main elements instantly. While it also means that your email must resemble your website.

If you send out an email with a certain design and then direct the user to a site which has different layout, color scheme, typography and so on, they will become suspicious. It’s not good for trust.

Why is it good to use an email template builder?

A template builder will help you in many ways. Your email marketing will become easier, as you will have a go-to basic if you want to design a new type of mail. Once you have your very own templates you won’t have to start from absolute scratch or use what everyone else is using.

If you use a responsive template builder that also means that what you send out will be tested for performance on mobile devices – and to display your messages correctly on smaller screens and all clients is an absolute necessity in 2016.

email client usage

Image source: Business2Community

What defines a good template builder?

At first it has to be easy to use even for those who are not email marketers themselves. You don’t want to learn coding or spend hours on every little detail. You probably want an interface which is intuitive and that you can use with ease and with the knowledge that you will most likely not make a mess out of it.

If you want to take a look at how this works, we have a bunch of free email templates you can start with – and an interface that will be your best friend when designing your emails.

Try EDMdesigner’s email template builder now and make your life easier – plus your email marketing more effective!

Original Article

Read More About Direct Marketing

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more