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Headless Commerce - It's Time to Rethink Your eCommerce Strategy

Headless Commerce - It's Time to Rethink Your eCommerce Strategy

Find out what a headless commerce is, the difference between monolithic CMS vs headless CMS, and the pros & cons of headless CMS. This article will also talk about a few popular platforms & which CMS supports...

Kunal Khullar
Kunal Khullar 9 August 2019
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Email Marketing: How to Win the Welcome Series

Email Marketing: How to Win the Welcome Series

Get these initial emails right, and they can help create a relationship with your customer, resulting in more sales and building higher levels of customer engagement and loyalty. Get them wrong and your emails will be...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 8 August 2019
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‘Gimme a Fat Face’ – Why You Shouldn’t Copy the Ecommerce Platform of Your Online Crush

‘Gimme a Fat Face’ – Why You Shouldn’t Copy the Ecommerce Platform of Your Online Crush

For many retailers looking to build or relaunch an ecommerce platform, identifying existing sites that they admire is an essential step in their journey. For example, Fat Face’s highly successful relaunch in 2017 won...

Terry Hunter
Terry Hunter 8 August 2019
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10 FAQ About WordPress Themes Answered

10 FAQ About WordPress Themes Answered

Since the demand in using the CMS continues to grow, the number of questions around WordPress continues to grow. So, we've decided to pick 10 of the most frequently asked questions and answer them.

Nannie Nova
Nannie Nova 5 August 2019
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How to Use Customer Analytics in Retail

How to Use Customer Analytics in Retail

This article will show the best ways to use customer analytics in retail. With five real life examples...

Nikole Wintermeier
Nikole Wintermeier 26 July 2019
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A Brief History of Commerce and Why It Matters

A Brief History of Commerce and Why It Matters

There’s no better advice than being present in the here and now. You shouldn’t dwell on the past and you can’t live in the future. That doesn’t mean that you shouldn’t learn from the past and that you shouldn’t...

Eric Jan C. van Putten
Eric Jan C. van Putten 26 July 2019
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International Friendship Day. A More Personal Way to Connect with Consumers?

International Friendship Day. A More Personal Way to Connect with Consumers?

Despite the growth in the unashamedly materialistic shopping events such as Black Friday and Amazon Prime Day, many retailers are looking to connect with consumers on a more personal level. Could International...

Angela Southall
Angela Southall 26 July 2019
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10 Smart Tips for Successful Ecommerce SEO

10 Smart Tips for Successful Ecommerce SEO

SEO is important irrespective of whether you have launched a new website or have an existing one. Here are 10 tips and tricks that can help in making your e-commerce SEO successful.

Pranab Bhandari
Pranab Bhandari 24 July 2019
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How to Use Browse Abandonment Automation to Convert Your Visitors

How to Use Browse Abandonment Automation to Convert Your Visitors

Browse Abandonment is the action when users view a specific item or category of products on a particular website page and leave without adding items to their shopping carts. This can be for several reasons including...

Georges Fallah
Georges Fallah 19 July 2019
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5 Stupid Mistakes Most People Make When Starting an Ecommerce Store

5 Stupid Mistakes Most People Make When Starting an Ecommerce Store

Online shops seem to be springing up like mushrooms. But just as quickly as they appear, they die out just as fast. And it's a pity that so many people start their e-commerce shops with so much enthusiasm, but...

Frank Hamilton
Frank Hamilton 18 July 2019
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Fads, Fidget Spinners and Digital Marketing

Fads, Fidget Spinners and Digital Marketing

This story places the reader in the shoes of an online shop owner who comes across a warehouse full of fidget spinners just before the craze takes off in 2017, asking the reader what they should do in this situation.

Joshua Schofield
Joshua Schofield 18 July 2019
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Are You Making Your Customers Pay a Content Tax?

Are You Making Your Customers Pay a Content Tax?

How hard are you making your new and existing customers work when they read your content?

Fergal McGovern
Fergal McGovern 9 July 2019
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What Does It Take To Sell To The New B2B Buyer?

What Does It Take To Sell To The New B2B Buyer?

With every passing day, there are new challenges making the B2B industry even more difficult. This article will take you through a few top tips to help you meet your sales goal!

Anosha Imran
Anosha Imran 8 July 2019
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AI and Social Media combined? You Bet

AI and Social Media combined? You Bet

Want to expand your knowledge of the AI world? Make sure you’re following these industry leaders.

Rick Barron
Rick Barron 8 July 2019
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Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Is the rise of Virtual Influencers the beginning of the end? Or is this the point at which brands realise the value of their customers as authentic influencers?

Angela Southall
Angela Southall 8 July 2019
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How Can B2B Brands Appeal to Millennial Buyers?

How Can B2B Brands Appeal to Millennial Buyers?

Millennials have grown up and are now moving up the corporate ladder. As they start filling decision-making roles (within buying departments), they are set to redefine the B2B retail landscape. Vendors must adapt to...

Brian Green
Brian Green 4 July 2019
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Is Marketing Automation really working…..Or just a waste?

Is Marketing Automation really working…..Or just a waste?

Is Marketing Automation really working…..Or just a waste? There are some fundamental reasons why it might be considered a waste rather than a Marketing essential…

Mike Owen
Mike Owen 3 July 2019
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How Important Is The Load Speed Of Your Website For Your Sales

How Important Is The Load Speed Of Your Website For Your Sales

A faster website will help you retain your customers and help you get first time customers. The long-term ramifications of a slow loading website may be crippling for your business and that's why you should not...

Jack White
Jack White 2 July 2019
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How Trust Marketing Can Work for You

How Trust Marketing Can Work for You

So, what exactly is trust marketing and how can you tell if it will work for you? Here’s what you need to know...

Sharon Dargaville
Sharon Dargaville 28 June 2019
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9 Easy - Inexpensive - Ways to Optimize Your Website

9 Easy - Inexpensive - Ways to Optimize Your Website

Optimization is an e-commerce ‘no-brainer’. In need of help? Here are nine tips to improve your website, without breaking the bank.

Kylie Fletcher
Kylie Fletcher 25 June 2019
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The Customer Experience Economy

The Customer Experience Economy

Customers today are bombarded with brand messaging & enjoy an abundant choice of channels & products. This necessitates marketers to seek customer experience as a differentiator & to do that- it all begins...

Amit Thapliyal
Amit Thapliyal 24 June 2019
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Don’t Go to War with the Robots: How to Create a Paid Social Strategy for Your Retail Business

Don’t Go to War with the Robots: How to Create a Paid Social Strategy for Your Retail Business

In April this year, global cosmetics brand Lush announced that it would close down its social media presence in the UK, citing the rising cost of social platforms, and a refusal to do battle with algorithms. However...

Josh Wallin
Josh Wallin 20 June 2019
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Local Inventory Ads: An Untapped Opportunity

Local Inventory Ads: An Untapped Opportunity

Local Inventory Ads (LIAs) have been a key player in the digital marketing landscape since 2016. However, although arguably no longer new, they still prove tough to manage, especially during busy trading periods for...

Jessica Neary
Jessica Neary 18 June 2019
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The Future of Digital Retail: Interconnected Customer Data

The Future of Digital Retail: Interconnected Customer Data

Graph database pioneer Emil Eifrem explains why firms needs to embrace highly-personalised, data-driven digital brand experiences

Emil Eifrem
Emil Eifrem 13 June 2019
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5 Ways PIM Ensures Faster Time-to-Market

5 Ways PIM Ensures Faster Time-to-Market

It’s common knowledge that the later you launch your new product, the more opportunities, revenue and profits you squander to your competitors. If you’re struggling to get your product to market, you’re not alone...

Eric Jan C. van Putten
Eric Jan C. van Putten 12 June 2019
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